Aung Myatt Htet

The Game Play of Guardian Spirit Prudential Game

How We Helped Prudential Achieve Their Goals with AR

How We Helped Prudential Achieve Their Goals with AR

Introduction

In the evolving digital landscape, businesses seek innovative methods to engage their audience and reinforce brand awareness. Prudential Myanmar and Cambodia turned to Rangoon.tech to create a web-based AR game that would educate and captivate their audience during a roadshow. This case study delves into our journey with Prudential, the challenges we overcame, the AR game we developed, and the remarkable outcomes of the project.

The Challenge

Prudential aimed to achieve several objectives with this project:

  • Increase brand awareness and engagement during their roadshow events.
  • Educate their audience on financial products and services in an engaging manner.
  • Collect user data for future marketing efforts.

The primary challenges included:

  • Designing an engaging, educational AR game that would appeal to a diverse audience.
  • Implementing advanced AR technologies like face and hand tracking.
  • Ensuring a quick development turnaround within a tight two to three-week timeline.
The User Journey of Guardian Spirit Prudential Game

Our Solution

To meet these objectives and address the challenges, we developed a web-based AR game with the following features:

  1. Interactive Gameplay: Users could interact with the game using face and hand tracking, making the experience highly engaging. Facial expressions were also incorporated, allowing users to take fun photos during gameplay.

  2. Photo Capture and QR Code Integration: After playing the game, users could capture photos of themselves interacting with the AR elements. These photos could be accessed by scanning a QR code, which led to a form page. Users needed to fill out this form before downloading their photos, helping Prudential collect valuable user data.

  3. Educational Content: The game included various interactive elements that educated players about Prudential’s financial products and services, blending entertainment with informative content.

  4. Seamless User Experience: We ensured the game was accessible via web browsers, requiring no additional app downloads, thus providing a seamless and convenient user experience.

The Game Play of Guardian Spirit Prudential Game
The Game Play of Guardian Spirit Prudential Game

Implementation and Execution

The implementation process involved several crucial steps:

  1. Rapid Development: Given the tight deadline, our team worked diligently to design, develop, and test the AR game within the two to three-week timeframe. Our agile approach and effective project management were key to meeting the deadline.

  2. Collaborative Effort: We maintained close communication with Prudential’s team throughout the project, ensuring that our solutions aligned with their brand guidelines and expectations.

  3. Advanced AR Technologies: Utilizing our proprietary AR engine, we integrated advanced face and hand tracking technologies to create an immersive and interactive experience.

  4. User Data Collection: The integration of QR codes and form submissions not only enhanced the user experience but also enabled Prudential to collect valuable data for future marketing efforts.

Results

The AR game delivered outstanding results for Prudential:

  • Increased Engagement: The interactive nature of the game resulted in high user engagement during the roadshow events, with attendees spending more time interacting with Prudential’s brand.
  • Data Collection: The form submission process allowed Prudential to gather crucial user data, which can be used for targeted marketing campaigns in the future.
  • Enhanced Brand Awareness: The game effectively communicated Prudential’s brand message, contributing to increased brand recognition and awareness among the audience.
External Photos and Analytics of Guardian Spirit of Prudential Myanmar by rangoon.tech

Testimonial from Prudential’s Digital Marketing Manager

We received valuable feedback from Prudential’s Digital Marketing Manager, who shared their experience working with us:

Q: What did you like most about our service?
A: “Team’s creativity, professionalism, and attention to detail ensured that our AR game exceeded our expectations. We are a bit satisfied with the results from concept creation to execution.”

Q: How has our service benefited your business or project?
A: “We’ve seen a significant boost in engagement and user interaction. It’s not just about entertaining our audience; it’s about creating brand exposure as well.

"It was great working with Rangoon.tech. Actually, we were a bit in a rush for the timeline. We only had like two or three weeks to develop the game, which was a last-minute idea for event engagement. However, the team's creativity, professionalism, and attention to detail ensured that our AR game exceeded our expectations. We are a bit satisfied with the results from concept creation to execution."

Key Takeaways

Conclusion

Our collaboration with Prudential Myanmar and Cambodia highlights the potential of AR in creating engaging and educational experiences that resonate with audiences. The success of this project underscores our commitment to delivering innovative solutions that meet our clients’ needs. At Rangoon.tech, we’re excited to continue pushing the boundaries of AR technology and look forward to helping more clients achieve their marketing goals.

AR In Digital Marketing

Elevating Digital Marketing with Augmented Reality: Engaging Customers in New Dimensions 2024

1. Product Visualization in Real-World Settings

One of the most significant advantages of AR is its ability to provide customers with a realistic visualization of products within their environment. AR-enabled mobile apps can superimpose 3D models of furniture, electronics, or home decor items onto a live view of a user’s home, allowing customers to see how products will look and fit in their space. This immersive experience helps alleviate the uncertainty often associated with online shopping, leading to more confident purchasing decisions.

2. Virtual Try-On for Beauty and Fashion

The fashion and beauty industries are leveraging AR to offer virtual try-on experiences. Customers can use AR apps to see how clothes, accessories, or makeup products will look on them without physically trying them on. For instance, cosmetics brands provide AR-powered makeup try-on features that enable users to experiment with different shades and styles, creating a personalized and engaging shopping experience. This not only enhances customer satisfaction but also reduces return rates.

3. Interactive Print and Packaging with Digital Overlays

AR can bring traditional print and packaging to life with digital overlays. By scanning a product package or a printed ad with their smartphone, customers can access interactive content such as videos, animations, or detailed product information. This integration of digital elements with physical media enhances the storytelling potential of marketing campaigns and provides customers with a richer and more informative experience.

4. Gamification to Engage and Reward Customers

Gamification, powered by AR, can significantly boost customer engagement by making shopping experiences fun and interactive. Retail brands can create AR-based scavenger hunts or challenges that encourage customers to explore their stores or products. For example, a brand might hide virtual tokens around a store, rewarding customers who find them with discounts or special offers. This playful approach not only attracts customers but also keeps them engaged and encourages repeat visits.

5. Location-Based Marketing with AR Experiences

AR can enhance location-based marketing by offering unique experiences tied to specific places. Brands can create AR experiences that activate when customers are near a particular location, such as a store, a landmark, or an event. These experiences can include virtual tours, historical information, or special promotions, providing customers with relevant and context-aware content that enriches their visit.

6. Instructional Content for Product Usage and Assembly

AR can serve as a valuable tool for providing instructional content. Customers can use AR apps to view step-by-step guides overlaid onto real-world objects, making it easier to understand product usage or assembly instructions. This interactive approach helps reduce confusion and frustration, enhancing the overall customer experience and satisfaction with the product.

7. Brand Storytelling through Immersive AR Narratives

Storytelling is a powerful way to connect with customers, and AR takes it to the next level by creating immersive narratives. Brands can develop AR experiences that tell their story in an engaging and interactive manner. For example, an AR app might take users on a virtual journey through the brand’s history, showcasing key milestones and achievements. This deepens the emotional connection between the brand and its customers, fostering loyalty and trust.

8. Branded Filters and Lenses on Social Media Platforms

Social media platforms are prime venues for AR marketing, particularly through branded filters and lenses. These AR features allow users to overlay fun and interactive elements onto their photos and videos. Brands can create custom filters that promote their products or campaigns, encouraging users to share their experiences with their social networks. This not only increases brand visibility but also leverages user-generated content to reach a wider audience.