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2 different Interactive Campaigns for consideration and sales stages

There are two common objectives used to run interactive marketing campaigns on digital. This is a campaign for engagement at the MOFU level and a campaign to increase sales at the BOFU level.

Engagement campaigns are not about immediately boosting sales, but about engaging customers by offering something valuable for audiences. For this reason, if sales do not increase immediately, but because of the rewards and attention of gamification, those who do not know your brand/product will gain awareness through this campaign. Engagement from the campaign can establish a relationship between the brand and the customer who has not yet purchased. Customers who already know the brand will be excited and fun when they join the campaign, remembering your brand and getting stronger brand recall, and will be ready to choose your brand when they consider buying your brand’s product category. Therefore, in addition to Affective emotional ads that can make an emotional connection with the audiences that usually run at the Consideration stage, such gamification engagement campaigns can help to build desire for your brand.

Sales promotion campaigns are, as we all know, a form of lottery (lucky draw) that buys our product. By using tech, it is much more efficient and effective than traditional campaigns due to the benefits such as can retrieve the data of the winners, can generate leads by adding an opt-in form, and real-time control over the prize. Instead of trying to win a lottery by buying your product, you can use a coupon campaign to get traffic to your store or website by spreading coupon voucher codes. is offering digital sales tools such as Spin & Win and Digital Scratch Card at affordable prices.

(MM Version)

Digital ပေါ်မှာ Interactive marketing campaign တွေ run တဲ့အခါ အသုံးများတဲ့ objective ၂ ခုကို ရှိပါတယ်။ အဲ့ဒါကတော့ MOFU အဆင့်မှာ Engagement ရဖို့အတွက် campaign နဲ့ BOFU အဆင့်မှာ sales တက်ဖို့အတွက် campaign ပဲဖြစ်ပါတယ်။

Engagement campaign များဟာ စျေးအရောင်းကိုချက်ချင်းတက်ဖို့မဟုတ်ပဲ brand ဘက်က customer တွေအတွက် value တွေပေးပြီး engage လုပ်တဲ့ campaign မျိုးပဲဖြစ်ပါတယ်။ ဒီ့အတွက် ချက်ချင်း sales မတက်ပေမယ့် reward နဲ့ gamification ရဲ့ attention ကြောင့် အဆိုပါ campaign မှတဆင့် ကိုယ့် brand/product ကို မသိသေးတဲ့သူဆိုရင် awareness ရလာတာမျိုးတွေ၊ engagement ကြောင့် brand နဲ့ မဝယ်ဖြစ်သေးတဲ့ customer အကြား relation တစ်ခုတည်ထောင်လိုက်နိုင်တာမျိုးတွေ၊ brand ကို သိပြီးသားcustomerတွေ ဆိုရင်လည်း campaign မှာဝင်ပါကြည့်တဲ့အခါ gamification ကြောင့် excite ​and fun ဖြစ်သွားပြီး Brand ကို မှတ်မိကြကာ brand recall ပိုမာလာတာမျိုးတွေ​ စတာတွေကြောင့် customer တွေက ကိုယ့် product category ကို ဝယ်ယူဖို့ စဥ်းစားတဲ့အခါ ကိုယ့် Brand ကို ရွေးချယ်ဖို့ အဆင်သင့်ဖြစ်နေမှာပဲ ​ဖြစ်ပါတယ်။ ဒါ့ကြောင့် Consideration အဆင့်မှာ run လေ့ရှိတဲ့ audience နဲ့ emotional connection လုပ်နိုင်တဲ့ Affective emotional ads တွေအပြင် ခုလို gamification engagement campaign တွေကလည်း ကိုယ့် Brand အပေါ် desire ဖြစ်လာစေဖို့အတွက် ကူညီပေးနိုင်မှာပဲဖြစ်ပါတယ်။ အခုလို engagement campaign များကို innovatively run ရန်အတွက် လိုအပ်တဲ့ Social AR Filter & Game, Instant Mini-Game, Quiz တို့ကို က Brand များနှင့် Agencies များအတွက် ဖန်တီးပေးလျှက်ရှိပါတယ်။

Sales တက်အောင် run တဲ့ campaign တွေကတော့ အားလုံးသိတဲ့အတိုင်း ကိုယ့်product ကိုဝယ်ရင် ကံစမ်းမဲပေးတဲ့ ပုံစံမျိုးတွေပဲ ဖြစ်ပါတယ်။ ဒီနေရာမှာ tech ကိုသုံးတာကြောင့်​ ဆုရသွားတဲ့သူတွေရဲ့ data တွေ ပြန်ရနိုင်တာတို့၊ opt-in form ထည့်ပြီး lead generate လုပ်နိုင်တာတို့၊ ဆုကို real time control လုပ်လို့ရတာ စတဲ့ အကျိုးကျေးဇူးတွေကြောင့် traditional campaign တွေထက် အများကြီး efficient and effective ဖြစ်ပါတယ်။ ကိုယ့်product ကို ဝယ်မှ ကံစမ်းမဲပေးပြီး ဆုဖောက်ပေးခြင်းတာမျိုးမဟုတ်ဘဲ Coupon ပုံစံသွားချင်ရင်လည်း vouncher code တွေကို ပေးပြီး ကိုယ့်ဆိုင် (သို့) website ကို traffic တက်အောင်လုပ်နိုင် Digital Coupon Campaign တွေလည်း run နိုင်ပါတယ်။ အရင်ကဆို Company အကြီးတွေမှာမှ သုံးနိုင်သည့် Spin & Win , Digital Scratch Card စတဲ့ promotion tools တွေကို အားလုံးလက်လှမ်းမှီနိုင်သည့် စျေးဖြင့် မှ ဆောင်ရွက်ပေးနေပြီပဲဖြစ်ပါတယ်။

AR analytics: Measuring the success of your AR ecommerce campaign (Poplar Studio)

Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch. 

Augmented reality (AR) campaigns, which are growing in popularity (mobile AR ad placement, for example, is predicted to go from $1.36 billion in 2020 to $6.68 billion by 2025), are no different. 

Even though AR is a relatively new medium, that doesn’t mean that retailers that use it are left in the dark when it comes to evaluating the performance of their campaigns. Quite the opposite. Through AR analytics such as impressions, engagement rate, and dwell time, businesses can measure the exact impact their AR experiences have on their customers — and their bottom line. 

Proven benefits of AR for ecommerce

One of the main advantages of AR campaigns over conventional ones is how well people receive them. In a recent study from Ericsson, almost three-quarters of consumers said they are more likely to notice an ad that incorporates AR elements versus one that doesn’t. Crucially, around 70% also noted that they would like to see more AR ads in the future. Considering that most people hate ads, this is huge. 

“I’ve been in advertising a long time and I’ve never heard of 70% of people asking for more ads of any kind in any context,” said Jake Moskowitz, head of data strategy and the Emodo Institute at Ericsson.

The fact that people enjoy looking at AR ads means that they generally spend more time interacting with them and are more likely to remember them. Our own research shows that the average dwell time on an AR ad is 75 seconds —  4 times longer than the average dwell time on mobile video. Furthermore, AR experiences typically result in 70% higher memory recall

Users that really like an AR ad may choose to show it to their family or friends. According to Media Post, people share more than half of AR ads they see with others, making AR campaigns one of the easiest ways for brands to encourage word-of-mouth.

AR can also boost ecommerce conversions. Shopify has reported that using 3D models in AR has allowed some brands to increase their conversion rate by 250%. Even more impressive are the results that were seen by the home furnishing company Houzz. Since it implemented an AR app that allows customers to visualise products in their own homes, Houzz has seen an 11x increase in conversions

AR analytics metrics to track

Looking at the above benefits of AR, incorporating this technology into your ecommerce strategy may seem like a no-brainer. But how can you actually prove that AR campaigns are working for your business? 

The immersive nature of AR can make the metrics you’ve previously used seem redundant. The good news is that, as we have mentioned already, there are plenty of other metrics you can track to measure the efficacy of your AR campaign, be it an AR-enhanced product page, an immersive ad, or a social media filter. 

Below are all the AR analytics metrics we provide in our own AR commerce unit, and which you should think about tracking too. Remember that there isn’t one specific metric that is better than others at indicating the success of your campaign. Rather, the power lies in taking a more holistic approach. By looking at all the different data points available, you can draw powerful conclusions about your AR campaigns. 

Ecommerce metrics

An example of an AR furniture visualisation experience

The following AR analytics metrics are useful for tracking shopper interactions on your site’s product pages:

  • Clickthrough rate: The percentage of users who clicked through to view a product in 3D or AR. An important metric, the clickthrough rate tells you how many people are interested in visualising your products in 3D/AR. 
  • Conversion rate: The conversion rate when a product was viewed in AR compared to when it was only viewed as a 2D photo or video. The Australian shoe brand Rollie Nation saw a 39% monthly growth in conversions after integrating AR into their ecommerce strategy.
  • Dwell time: How long 3D/AR viewers spent on a page compared to non-3D/AR viewers. This metric lets you know by how much time AR increases engagement. For instance, we found that after enhancing their product pages with 3D/AR, one of our furniture clients increased their dwell time by 1 minute compared to similar product pages without 3D/AR. And Rollie Nation experienced a 28.45% increase in time shoppers spent on the product page after incorporating AR. 
  • Add to basket rate: The percentage of visitors who added a product to their basket after seeing it in 3D/AR compared to non-3D/AR viewers. This metric tells you the number of users that considered purchasing an item after viewing it in 3D/AR vs non-3D/AR viewers. The women’s fashion and accessories brand Rebecca Minkoff found that shoppers who interacted with a product in AR were 65% more likely to add the item to their carts.
  • Interaction rate: How many site visitors took photos or videos using the 3D/AR experience. This metric tells you how engaged your shoppers were. In general, retailers that use AR see a 19% increase in interactions.
  • Unique/Return users: How many 3D/AR shoppers were new/return users vs non-3D/AR viewers. Another crucial metric, this one lets you know whether your 3D/AR experience encouraged people to return to your store. 
  • Return rate: The number of customers who returned products after seeing them in AR compared to non-3D/AR viewers. This metric tells you whether or not visualising products in 3D/AR can reduce product returns. After the pet brand Gunner Kennels developed 3D models of its dog crates that customers could view in AR, their returns decreased by 5%

3D display ad metrics

AR analytics
A 3D display ad campaign from MG Motor, using Google Swirl

The following AR analytics metrics are important for 3D display ads, like Google Swirl:

  • Impressions: How many people were shown your 3D ad. 
  • Engagement: The percentage of users that engaged with the 3D ad, whether by rotating the 3D model or expanding the ad. The 3D Google Swirl ad we developed for MG Motor drove an 8x (800%) higher engagement rate when compared to rich media and a 25% higher engagement rate than automotive vertical benchmarks. 
  • Clickthrough rate: The number of people that clicked on the ad after they were shown it. 
  • Full-screen: The number of viewers that made the ad full-screen. This metric indicates high engagement with the ad. 
  • Interaction time: How much time people spent interacting with a 3D ad, for example, rotating the product in the ad or zooming in and expanding the creative. Overall, people spent 4,600 hours interacting with the MG Motor 3D Swirl Display ad.

Social commerce metrics

social media filter for NYX Professional Makeup was used to promote a makeup range online, which was linked from the effect.

The following AR analytics metrics are crucial for understanding how your AR social commerce campaigns are performing. 

  • Impressions: The number of people that saw your campaign. The AR filter we created for Maybelline’s ‘#LiftMyMood’ campaign, which had users trying different lip shades as a way to boost their mood, resulted in more than three billion impressions.
  • Opens/Scans: How many times a user either opened or scanned an AR effect. The AR filter we developed for NYX Professional Makeup’s “Haunted Dollhouse” campaign transformed users into five different “haunted” dolls to show them what they would look like wearing a particular makeup look. The experience was opened 2.1 million times in the US. 
  • Captures: How many people captured an AR experience by taking a photo or video of it. 
  • Shares: The number of users that shared an AR experience or effect with their friends and followers. 
  • Engagement Rate: How many users interacted with the AR experience, for instance, liked it, commented on it, or shared it. 
  • Dwell Time: How long on average people looked at the AR experience. 
  • Unique Users/Return Users: How many return users (i.e., people who have interacted with your brand before) and unique users (i.e., people who are new to your brand) saw and engaged with your AR campaign. 
  • Conversions: The percentage of people that saw your campaign and completed a desired action, for example, entered a contest, shared it with their friends, or made a purchase. The AR experience we developed for ViacomCBS to publicise ‘The SpongeBob Movie: Sponge on the Run’ in the US resulted in 181,000 entries being made to weekly sweepstakes and a 29% lift in sales.

Measuring your AR campaign with AR analytics

As AR continues to evolve, it is likely that the number of metrics available to brands for tracking their campaigns will also increase. However, even right now, AR analytics provides measurable and accurate user engagement data that can give businesses a good indication as to whether their AR campaign is working or not. 

Use Case: Bottega Verde Italy from Coupon Tools

Bottega Verde is the No.1 beauty brand in Italy, with over 6 million customers worldwide. The company produces and sells cosmetics based on natural active ingredients. Their product assortment consists of extensive collections in skincare, nature products, makeup, fragrances and more.

With the help of Coupontools’ mobile marketing software, Bottega Verde Italy was able to create multiple campaigns (with and without gamification) to distribute their special offers to their customers and target audience. They decided to use Coupontools’ regular digital coupons, “Scratch and Win” coupons and “Spin and Win” coupons. All three of the campaigns contained different offers. Bottega Verde Italy used Facebook ads to target their audience. Not only were the offers distributed on their website, they were also sent out via bulk SMS messages to their database, wherein each message contained a link to a coupon.

Why Bottega Verde Italy Chose Coupontools
Bottega Verde Italy chose to use Coupontools’ platform because its flexibility allowed them to set up different campaigns using many different approaches.

They liked Coupontools because:
– Inside each coupon, the redeemable locations can be shown on Google maps
– The number of redemptions can be tracked per location
– Each coupon contained a unique barcode which could be scanned at the redeemable locations
– The multilanguage system allowed them to later extend their marketing campaigns to other countries outside of Italy, where they are also active
– Through multi-channel distribution, they were able to distribute their coupons through any digital marketing channel, including SMS messages, social media, websites, etc., all through a single platform

The Results
Bottega Verde Italy achieved very positive results from their various mobile marketing campaigns with Coupontools.
Example results for the month of July 2018: 64490 views, 10055 plays, and 8803 claims

How Cosmetic Brand used Digital Sales Promotion Tools

Coupon Tools Use Case: Melvita – Durable Coupons

Melvita is an international retailer of durable body, face and home products. Since it’s foundation in 1983 they’ve only been growing. Developing natural and organic products have always been their main focus. That’s one of the reasons they were searching for a more durable coupon approach rather than using traditional paper. Getting in touch with Coupontools was a first, great step to make this happen.

How the campaign worked:
First, Melvita created a regular mobile coupon using the convenient Coupontools software. 

For the distribution of the coupon, Melvita Hongkong chose Facebook. They have 285k page likes, which resulted in a strong, natural reach for the campaign. Customers who stumbled on the coupon, had to register themselves in order to unlock the discount. MelvitaHK used the social login option (Facebook or mail) which really simplified the user registration. Users could also register in the traditional way, by entering their personal details. 

When successfully registered, the customer has access to the discount. They had the choice to either use it immediately or save2email, to use it later. This coupon page also included an overview of all the participating redeem locations. 

For the validation of the digital coupon, clients have to show their coupon to the cashier at the redeem location.  The cashier enters the unique location password on the customer’s mobile device for secure validation of the mobile coupon, guaranteeing every coupon can only be used once.  

Why this approach:
MelvitaHK opted for this approach to enrich their customer database. Using mobile it’s not about handing free discounts. It’s giving away strategic discounts with a return of investment in the shape of customer data. Using Facebook as a distribution method, resulted in a very accessible discount coupon for the audience. The validation process, using unique passwords for every redeem location, made it possible for MelvitaHK to track the Coupon validations per location. It granted insights such as which location is the most popular.

The Campaign Summary:

  • MelvitaHK created the coupon using the Coupontools software
  • Expiry counter displayed on the coupon
  • Distribution through Facebook page
  • Social login simplifies user registration
  • Unique validation password per redeem location
    • On mobile device validation
    • Track the success of the locations separately
  • Vital intel in the usage of the coupon
    • Amount of opens
    • Amount of claims
    • Amount of validations
    • Amount of validations / location.

Digital scratch cards to improve your restaurant’s image and raise conversions

What are digital scratch cards? 

Digital Scratch&Win Coupon on a smartphone.

Everyone knows the traditional paper scratch cards and the fun and suspense it provides. However, digital scratch cards go beyond that. Digital scratch cards are digital gamified coupons where you need to scratch to win something. It’s interactive, possible to capture data, and every step in the flow is trackable. 

Reasons to use digital scratch cards to improve your restaurant’s conversions

  • Generate more traffic
    By distributing interactive digital scratch cards, your restaurant will generate more traffic. Customers love to play a game and the fun and suspense it provides. Especially when there are valuable discounts at stake. The only thing you have to keep in mind is that the discount should be valuable enough to make an effort to visit your restaurant and redeem the coupon.

    Digital Slot Machine Coupon attracts visitors to your restaurant.
  • Boost money spent value per person and boost sales
    Offer the customers digital scratch cards while they wait for their food. This will increase the customer experience and image of your restaurant. Think about customers who are waiting for their food. Offer them a digital scratch card and enrich the customer experience. Compared to traffic generating discounts, these discounts can be less valuable since they’re already at the place. Let the participants win discounts such as 1$ for the next drink.
  • Improve your restaurant’s brand awareness
    When customers like the experience at your restaurant, they will spread the word in their circle. When they do so, you’ve already improved your restaurant’s brand awareness and image. When many customers spread the word, your restaurant will have a positive position in people’s minds.
  • Improve the customer experience
    One of the main reasons to use digital scratch cards is to improve your restaurant’s customer experience. Customer experience has become crucial for customers in all kinds of sectors. Treat customers well and offer them a good experience, and the odds rise of those people returning to your restaurant. Treat them the wrong way, and they won’t return ever or, even worse, spread a negative word of mouth. One of the ways to offer customers a unique experience is by implementing digital scratch cards in your mobile marketing efforts.
  • Fear of missing out
    FOMO. Many people have already heard about it, but what is it exactly? It’s in most humans’ nature not to want to miss out on something unique. However, so many people have a fear of missing out. Respond to this by providing those people a chance to win a discount. Those people will redeem it right away because they don’t want to miss out on the discount they won on their lucky day! 
  • Capture customer data
    While offering digital scratch cards, you can ask the customer to fill in a form. For example, customers need to fill in this form to be able to redeem their coupons. When you capture customer data, you can reach people who already interacted with your digital coupon campaigns. It’s one of the best ways to kickstart a customer database and finetune your personalized marketing. 

Conclusion: why should you use digital scratch cards to boost conversions?
Digital scratch cards can be used for lots of reasons and are very convenient in almost every situation. For example, your restaurant can improve its image or increase its conversions by providing engaging digital scratch cards. 

Use Case: Restaurant Coupon Marketing

Tablesfull is a restaurant-focused agency. They are helping restaurant owners to optimize their marketing efforts. Tablesfull has invented its proper strategy to do so. They aim to sell for three visits instead of only one. After three visits, the chances almost double of becoming a regular.

Campaign setup:
One particular campaign Tablesfull is proud of is their case with a pizza restaurant.  The restaurant was looking for a solution to raise engagement, bring in more visitors, and eventually boost sales. Tablesfull came with a concrete plan to make that happen.

Tablesfull used Coupontools to create digital coupons for the pizza restaurant. They created multiple types of coupons: regular coupons, scratch & win, and spin wheels. For the first coupon, they focused on data capture. Before the coupon user was able to redeem the coupon, he had to enter his details. This way, the pizza restaurant kickstarted a proper customer database. It allowed them to reach the same audience again directly, an audience that’s likely to interact with your promotions.

For the distribution of their first coupon, they mainly used Facebook lead ads. Because they hadn’t any personal data yet, this was the best option. Later on, they would use the personal data to communicate with the audience directly.

By using mobile device validation system with a unique location password, Tablesfull guaranteed fraud-proof campaigns. Because the pizzeria had multiple locations, every redeem location had its unique validation password. This way, it was easy to track which coupon was validated in which restaurant.

To track is to know:
The campaign resulted in many exciting campaign statistics such as open rate, claim rate, redeem rate and which restaurant was the most popular. An overview of this helps you understand where people would drop out in your coupon campaign. If you notice that you have a high open-rate but a low claim rate, you may be asking too much data compared to the discount value you’re offering in return. Apart from the campaign data, the campaign resulted in a lot of personal data as well.

Campaign summary:

  • Usage of multiple coupon types
    • Regular, gamifieds
  • Distribution
    • FB-ads
    • Later on personal data
  • Secure validation methods
    • In-house validation widget/app
    • Unique password for every location
  • Extraction of data
    • Personal

Campaign results:

  • More customer engagement
  • Accurate insight in
    • Open rate, claim rate, redeem rate
    • Redeems per location
  • A customer database
  • More visitors
    • First-timers
    • Regulars
  • Increased sales

Credit to Coupon Tools and Tablesfull

Digital Fast Food Coupons Campaign Idea

This blog is copied on Burger King and Coupon Tools Case Study.

Kout Food Group is a Kuwaiti-based company, founded in 1982, operating in Kuwait, the United Kingdom, and Kurdistan-Iraq. In Kuwait, it operates franchises of Burger King, Pizza Hut, Taco Bell, Applebee’s… Let’s deep-dive into the Burger King case and how Coupontools contributed to it.

Campaign setup:
The original campaign idea was as follows. Kout Food wants to distribute digital game coupons in a fast-food restaurant. In this way, they want to boost spending in the fast-food restaurant but at the same time offer a unique experience to the visitors.

The distribution of the coupon was done in the fast-food restaurant using a QR code. Posters, provided with the QR code, hang up in the fast-food restaurant. Visitors scan this QR code. Then the game coupon opens in the browser. 

The user can play the scratch & win coupon on his smartphone. Almost every player wins a prize. Most prizes were like a free menu or sandwich. However, there were also some grand prizes to win; like iPhone, ear pods, I watches.  After the player sees what prize he has won, he is asked for his phone number to obtain the prize. If the player does not fill this in, he will not be able to claim his prize.

For safe validation and thus prevention of fraud, validation with own imported validation codes was set up. In this way, Burger King completed the digital coupon validation using QR Code Validation System.

Digital always has a unique advantage. It is fully traceable. It gives Burger King a thorough insight into the success of the campaign. It clearly showed that it was a hugely successful campaign. The validation ratio was extremely high. Almost every player who won and then carried out the claim gesture also redeemed the coupon. 

Campaign summary:

  • Scratch & win coupon
    • Designed by Coupontools
  • Data capture
    • Phone numbers
  • Phygital
    • In-store
    • QR code
  • Validation with QR System
  • Detailed overview of coupon statistics

Campaign results:

  • More engagement
  • Experience marketing
  • Increase in average expenditure per customer
  • Valuable insights
    • Customer data
    • Open ratio
    • Play ratio
    • Claim ratio
    • Validation ratio


What are digital scratch cards?

Digital scratch cards are an online form of gamification used by businesses to boost engagement and interaction with their website. Gamification is set to see a 25% rise in the next five years and digital scratch cards have been proven to boost engagement, user interaction and dwell time on websites, offering fun and playful incentive for audiences to interact with a website. Used both internally to reward employees, and externally to promote customer engagement, digital scratch cards are a crowd favourite that is simple to set up and incredibly effective.

Who can use a digital scratch card game?

Anybody can use a digital scratch card game! Our case studies demonstrate their success- companies big and small can use a scratch card campaign effectively if they do it right. It can also be used by companies internally, to drive employee engagement, reward employees, and recognize them for their hard work. With the option to limit the number of entries and restrict play to invited individuals, it’s easy to set up a scratch card for a select few employees or a department, for instance, if you’re looking for a simple employee reward initiative that’s fun, quick and simple. 

How do digital scratch cards work?

Similar to the ever-popular paper scratch cards that have been used for decades, digital scratch cards work in the same way. Users simply hold down their mouse and ‘scratch’ away at an image, to reveal a prize or reward beneath. It works on the basis of a game of chance, and campaigns can be designed to reward a select number of winners, with a reward type of your choice. This means you can create a digital scratch card game that offers prizes to a select few, or a prize for everyone, that differ in value.

IQPC Digital Scratch Card Promotion

Benefits of using a digital scratch card

They drive audience engagement 

You are guaranteed to increase user engagement with your digital scratch card promotion – simply because people like to win! People love rewards, and they love a challenge. Games of chance offer an experience that can thrill and excite, as nobody knows the outcome. Plus, with our personalized solution, you can increase a player’s chance to win. When you’re playing a game where the likelihood is, you’ll win something, you’re more receptive. The same goes for your customers. We all love the thrill of a game of chance, and with an increased chance of guaranteed reward, the interest, intrigue and engagement with the game will speak for itself. 

They strengthen customer loyalty

You can offer a digital scratch card to existing customers to reward them for being loyal to your brand, and similarly, reward employees for hard work. Customers are more likely to return and buy from a brand that they are familiar with, interact with regularly, and trust. So, by offering more reasons for them to trust you, notice you, and keep you top of mind, you’ll be first on their list next time they need a product or service you offer. 

They increase employee engagement 

Keeping your employees engaged is all about recognising them and valuing them. A good company culture relies on its employees and relies on happy employees. So, simple, fun incentives that are offered exclusively for hard work are a great way to demonstrate to your employees that you’re thinking of them, value them, and recognise the contributions they’re making. What’s more, with automated campaigns like a digital scratch card, you can set these up to run automatically with minimal involvement. This directly dispels the myth that employee engagement initiatives are time-consuming and complicated -they can be simple and effective if you go about it the right way. 

They improve lead generation 

Time and again, it is proven that gamification can help generate leads and boost your ROI. This is because it immediately boosts customer engagement, and it helps customers remember you. 

Effective gamification campaigns can return great results for the company running them for a number of key reasons: 

  • It immediately boosts audience engagement. Users will notice your campaign, instead of simply scrolling past, simply because you offer a fun game with a chance to win. 
  • Conversions will instantly boost. Site visitors are motivated to complete a task or follow a link because there is a chance of reward. Whatever that reward may be – a freebie, a voucher, or points – you’re bringing action and conversion to your site, so everyone is winning. 
  • Brand awareness increases, with visitors using, enjoying and sharing content that is branded up. This can help spread the word and increase brand awareness on different platforms, with different audiences, and further reach. 

They can promote products  

Digital scratch cards can also be used effectively in product marketing – simply set up an incentive where players click to scratch off the card, for a chance to win discounts on a new product, for example. It’s simple stuff, but it creates a win-win situation – customers visit your site, interact with your site, and get excited about your new product, and you can expand your reach, engage your audience, and attract a wider audience with enticing creative assets. 

They’re a great way to build opt-in marketing data

Understanding consumer behaviour is invaluable. It can give you a true insight into how your customers think, what they want, and how they interact with your site. This can help you create tailored campaigns that will be more successful, see more conversion and improved leads. This is because you’re specifically targeting customers who have chosen to opt-in and have shown an active interest in your product. By opting in, they have made a positive action; with future sign-ups, subscriptions and contact, you know you’re far likely to receive a response. 

They’re quick to implement 

Another great thing about digital scratch cards is that they’re quick and easy to set up and launch. With a template to work from and seamless integration, you can easily embed our gamification campaigns into your existing processes and systems without a hitch. Your scratch card campaign can be taken from concept to delivery in a matter of hours. Quick and easy to implement, you don’t have to wait around for a complicated solution to be created from scratch.

They’re great at enhancing your sales funnels

Scratch card campaigns speak for themselves when it comes to enhancing your sales funnels. The buyer journey becomes personalized, memorable and exciting, and adds another feature to your customer experience overall. Positive experiences along the customer journey are likely to have a positive impact on your sales, because customer’s feel appreciated, valued and understood. It can heighten awareness, increase their interest and influence their decision- simply by incentivizing them with a chance to win. Suddenly, you have led your customers down a path that’s exciting and interactive, that warrants a response in the form of genuine interest and engagement. 

They’re fully optimized for mobile

Mobile optimization is vital if you want to see your campaign hit the ground running – with mobile e-commerce shifting the way consumers interact with a website, don’t get left behind with a slow running application. That’s why all of our gamification solutions are fully optimized for mobile. Our digital scratch card creator is no different, so your customers and employees can get stuck in and play wherever they are. 


What is a spin the wheel online promotion?

Online spin the wheel games are interactive games where audiences can play remotely for the chance to win prizes and rewards. Spin the wheel promotions are often used – successfully – by brands.  With the chance to win with every spin, spin the wheel games can be used to incentivize existing customers, potential customers, or employees, to interact with your website, brand or product. They are a great way to boost brand awareness with your audiences, while also boosting employee engagement.

How does a spin the wheel game work?

Spin the wheel works by offering entrants the opportunity to win prizes, determined by spinning a virtual wheel that will land on a random segment. Each segment offers a different prize, or offer. This means that there is always a chance to win something, regardless of where the segment lands. This win-win situation makes it a popular choice for online gamification campaigns and is a fun way to engage with site users, who are guaranteed a win no matter what. 

Depending on how you use a spin the wheel promotion, you can create a completely tailored and targeted campaign that entices and engage audiences, through interactive gameplay. Taking the customer experience one step further, you can personalize gameplay and demonstrate how much you really care about your customers. Customer loyalty goes a long way, and with attention spans getting shorter, and more competition out there than ever, what better way to boost engagement, loyalty and brand recognition with a completely personalized, branded spin-to-win campaign. By offering real prizes and incentives to customers, a brand can rejuvenate interest and increase awareness, while also marketing a particular product in a manner that gives you total control. What’s more, you can get great customer insight too, into shopping habits and consumer behavior, building up that all-important picture of who your customer base is, and how they interact with your brand. 

A spin the wheel online game means users can access the campaign remotely, via their mobile device or computer, and get instant access wherever they are. Bringing out the emotive side of competitive gameplay, online interactive promotions offer a better customer experience than standard campaigns, as they recognize the customer and offer incentives and a chance to get involved.  The games are often always compatible with different platforms, meaning you can integrate and embed your personalized spin the wheel game wherever customers find you. 

What can a Spin the Wheel promotion be used for?

An online spin the wheel campaign can be used for many types of promotion; from product launch to customer incentives, to reward programs and employee engagement initiatives. It can also be successfully used for lead generation. We can offer tailored gamification campaigns for the following:

  • Audience engagement 
  • Customer loyalty 
  • Employee engagement 
  • Lead generation
  • Product marketing 

Can I use spin the wheel to improve customer engagement?

Spin the wheel is often used to great effect to improve customer engagement. The reason is simple enough – you are providing a personalized experience that will evoke an emotional response and desire to win! Customers love to feel involved, and part of a wider story, and when brands recognize that and reward customers for either their loyalty or simply for interacting with the brand, they’re more likely to stay around. 

If customers were to compare their personal experience on a website offering personalized incentives and interactive promotions, compared to a website that offers no additional experience, users are likely to interact, support, and purchase from a brand that puts them at the forefront of their experience. By recognizing your customer, and providing them with a journey that goes beyond simply showing your products, you are capitalizing on their experience providing incentives that warrant an emotive response to excite, enthuse and inspire your customer to get to know your website, learn more about what you offer and most importantly, make a purchase with you rather than a competitor. 

Can I use spin the wheel to improve employee engagement?

Depending on the type of campaign you are running, you can create a spin the wheel experience that offers prizes with every segment and unique entry codes, for example. Or, you can tailor a spin the wheel game to be accessible for all website users. The point is, they are completely customizable, based on the needs of an individual campaign and the aims of that campaign. 

The steps to building a spin the wheel campaign: 

Design your wheel 

You can choose from a predesigned template, or build your own with our spin the wheel creator. You can customize your wheel with your brand colours, fonts and logo, so you’re offering a unique experience. You can also decide how many segments you want on your spin the wheel campaign.

Pick the prizes 

At this point, you can decide the winning odds for each segment, and determine the offers and prizes players will win.

Set up responses 

You can completely personalize the winning messages depending on where the user clicks, and also set up email automation for entrants according to their results. You can also integrate easily with existing coupon providers, or upload your own codes. 

Can you customize the design of spin the wheel?

Many companies these days offer the option to fully customize the design of your spin the wheel campaign. This allows for the campaign to be on brand, and reflect your brand alone as opposed to a simple template. From brand colours, imagery, video, font and more, you can customize a spin the wheel campaign to be completely on trend with your brand ethos and message, whatever that may be. 

What platforms can I use for a spin the wheel promotion?

The only way you’re going to reach your target audience and see them connect and engage with your campaign is by promoting your campaign on platforms your audience uses. This is why your spin the wheel campaign should be fully compatible with your existing software and systems, meaning your spin-to-win game is easy to integrate and embed across your platforms. 

Why use a spin the wheel campaign?

Boosts user engagement

This may seem an obvious one, but it is one of the main reasons why brands launch a spin the wheel campaign – to boost user engagement. You are immediately providing an exciting and unique way for potential customers to interact with your products. Customers will feel incentivized to interact with your campaign, share it with friends, and play for the chance to win something. There’s a competitive streak in all of us, and you can increase the number of customers who shop with you regularly thanks to the incentives, rewards and tailored campaigns that can get people on board with a chance to win real prizes. 

BeeLiked Illustration showing thumbs up

Builds awareness and increases reach 

A spin the wheel campaign has multiple benefits, as you can build greater awareness alongside other existing campaigns and increase your reach in a way that may not have been approached before by a brand. With spin the wheel campaigns, a brand can embed exciting initiatives across multiple channels that demonstrates your ability to recognize when customers want more.

Drives engagement and influences positive customer behaviour

Customers are more likely to stick around when you offer them something. Whether that’s the chance to win something, or receive discounts on further purchases – whatever the prize, the chance to win them alone will be enough to encourage a response and see them interact with your brand and get involved. With every spin a winner, you’ll see a boost in conversions, no matter what you’re offering. Site users love a discount, so providing them with a discount sees them feel valued, and seeing them interact with your site to see their prize or discount become a reality. It is a win-win situation – customers love it, and companies see guaranteed interaction and more conversion.  

Gathers valuable audience data, opt-in data and qualifies leads

Another great thing about spin the wheel campaigns? The fact it gives amazing insight into your customers! It gives you valuable audience data and can provide a basis for how you interact with customers from that point onwards. Gaining an insight into customer behavior is invaluable. Knowledge is power, so they say, and this valuable data can help you create targeted, focused campaigns that will go the extra mile and make a difference with the way customers interact with your brand. What better way to gain valuable insight into how your customers interact with your brand than with a campaign that you can track? Depending on how you design your campaign, you can track its success on various platforms, decipher which methods are most effective, and learn more about the platforms where your target audience spends their time. This can help build a solid picture of your customer base; you can learn what works, what doesn’t, and how you can tailor future campaigns to tap into the audience’s psyche and consumer preferences and behavior. 

BeeLiked Illustration

Personalizes your brand message and experience

There are so many brands out there at the moment; so many competitors to consider. Initiatives like a spin the wheel campaign can help keep your brand top of mind compared to competitors and are a subtle reminder that you’re not going anywhere and value your customer. Spin the wheel games can be personally tailored to the recipient, with opt-in options and automation meaning the campaign needs minimal maintenance once it has launched. All this personalization not only shows a level of detail and care regarding customer experience, but it is more likely to increase customer retention and loyalty. 

Increases customer retention and loyalty 

Interacting with your audience in such a personalized way shows you’ve listened. You’ve taken the time to understand what users want, and how they interact with your products and services. The reward from this? You’ll see loyal customers return, even more so when they recognize that they’ve been recognized themselves! In addition to this, offering rewards and prizes demonstrate how much you value a customer- you are offering a chance for them to win real prizes, without the customer having to do anything- simply sit and play. People love free stuff. A very basic statement, but a true statement, and as long as you operate and interact in a way that offers incentives and rewards, you’ll see your brand grow a customer base who can see that you care. 

Customer loyalty and trust and reaches a wider audience 

The way brands communicate with their customers is an ever-changing, ever-evolving thing. It’s important to be aware of who your audience is and how they interact with your products and services. Traditional styles of customer service won’t cut anymore. Customers seek brands that demonstrate their ability to keep on top of trends and adapt to changing customer needs. Demonstrating this is enough to place you one step ahead of competitors, and not only find new customers but keep them. If you were to interact with a forward-thinking brand, offering interactive experiences that recognized you as a customer and worked to keep you on board, you’d be more likely to stick around too! 

Speaks to the next generation 

Digital interaction is growing at a rapid pace, with a majority of interactions set to be online, customers are expecting interactions to be unique, clever, and receptive to their wants and needs. Incentives and campaigns that consider the customer as an individual are far more likely to do well because they are tailored to that person’s needs. Sounds simple enough, but a standard automated response that offers an incentive won’t nearly do as well as a completely personalized, considered experience that puts the customer first. 

Increases exposure and product awareness 

If you are launching a new product, and need a way to shout about it that’s going to see a response, a spin the wheel campaign can be a nice alternative to traditional product launch campaign methods. Spin the wheel online games can see audiences from multiple platforms engaging with your site directly. This incentivizes audiences to then stick around and explore your site, and you can go one step further and cultivate a spin the wheel campaign around your new product. You can gain great product exposure, and gather important data about how customers are interacting with a new product, too. 

Collect leads, grow email subscriber base

Opt-in campaigns such as a spin the wheel campaign from BeeLiked can also help you nurture your customer base and expand it, and grow a subscriber base with an opt-in option to incentivize site visitors to get involved in future campaigns for another chance to win. Responsive, designed and easy to integrate, you can put a new spin (pun not intended) on your email marketing campaign and amplify what you get out of your campaign, to get customers excited, rather than exasperated. 

Facebook AR လား။ Web AR လား။ App AR လား။

ကျွန်တော်တို့ AR ကိုပြော​ပြောနေပေမယ့် ဘယ်လိုမျိုးသုံးရလဲဆိုတာကို မပြောမိခဲ့ဘူးဗျ။ ဒီနေ့မှာတော့ AR Experience ကိုဘယ်လို အသုံးပြုလို့ရတယ်၊ Brand တွေအနေနဲ့လည်း ဘယ်လိုလုပ်လို့ရတယ်ဆိုတာ share သွားမှာပါ။ အရင်ဆုံးအနေနဲ့ AR နဲ့ VR ရဲ့ ခြားနားပုံကို ဖော်ပြသွားပါ့မယ်။ VR ဆိုတာကတော့ Digital Content တွေကို Headset တပ်ပြီး ကြည့်ရတာဖြစ်ပါတယ်။ User အနေနဲ့ Headset ရှိမှသာ VR experience ကိုခံစားနိုင်မှာဖြစ်ပါတယ်။ AR ကတော့ VR လိုမဟုတ်ပဲ ဖုန်းတစ်လုံးရှိရုံနဲ့ ကိုယ့်အပြင်က တကယ့်ပတ်ဝန်းကျင်အပေါ်မှာ ထပ်ပြီး ဖြစ်နေတဲ့AR Content တွေကို ခံစားနိုင်မှာပါ။


User ​တွေ အနေနဲ့ AR App ကို download ယူ၍သော်လည်းကောင်း website link ဖြင့် Browser ထဲ ဝင်၍လည်းကောင်း Facebook နဲ့ Instagram တို့လို Social Media Appတွေမှာ လည်းကောင်း AR ကို အသုံးပြုနိုင်မှာဖြစ်ပါတယ်။ ဒါ့ကြောင့်မို့လို့ App, Web နဲ့ Social Media တို့ဟာ AR ကိုအသုံးပြုနိုင်တဲ့ channel တွေပဲ ဖြစ်ပါတယ်။

အဲ့ဒီ Channel တွေထဲမှာ ဆိုရင်တော့ ကုန်ကျစရိတ်အသက်သာဆုံးနဲ့ Reach အရောက်ဆုံးဖြစ်တဲ့အပြင် customer တွေအနေနဲ့လည်း အသုံးပြုရ အလွယ်ဆုံး ဖြစ်ကာ customer ရဲ့ Facebook App နဲ့ပင် ARကို အလွယ်တကူအသုံးပြုနိုင်တာကြောင့် Social Media AR ဟာဆိုရင်တော့ Brand တွေအနေနဲ့ marketing အတွက် ရွေးချယ်စရာတစ်ခုပဲ ဖြစ်ပါတယ်။ Social Media ပေါ်က AR မှာတော့ AR effect နဲ့ AR Game ဆိုပြီး ၂ မျိုးရှိပြီး မိမိတို့ Brand ရဲ့ Marketing Strategy နဲ့ ကိုက်ညီတဲ့ဟာကို အသုံးပြုနိုင်ပါတယ်။

Web AR နဲ့ App AR တို့ကတော့ Marketing Campaing အကြီးကြီး တွေနဲ့ပိုပြီးတော့ အဆင်ပြေပါတယ်။ ဥပမာ Pokemon Game လို လုပ်ဆောင်ရတဲ့ အဆင့်များသလို ပိုမို စွမ်းဆောင်ရည်မြင့်တဲ့ AR မျိုးကတော့ App နှင့် Web ဖြင့်လုပ်ခြင်းက ပိုမိုသင့်တော်တာမျိုးပါ။ App AR က customerကို ကိုယ့် ecosytem ထဲရောက်အောင် လုပ်နိုင်တာမို့ ငွေကြေးအကုန်အကျ များသော်လည်း user experiene အတွက် ပိုကောင်းသလို user ကိုလည်း ကိုယ့်ရဲ့ asset တစ်ခုအနေနဲ့ AR App ကို ပေးနိုင်မှာဖြစ်ပါတယ်။

Web AR ကတော့ ပေါ့ပေါ့ပါးပါးနဲ့ Link တစ်ခုပဲလိုပြီး ကိုယ့် Website မှာဖြစ်စေ၊ ကိုယ့် online shop platform မှာဖြစ်စေ၊ Facebook နဲ့ Instagram post မှာ ဖြစ်စေ၊ QR code ဖြင့် ဖြစ်စေ User အလွယ်တကူ သုံးနိုင်အောင် ပြုလုပ်နိုင်ပါတယ်။ ဥပမာအနေဖြင့် WebAR အနေနဲ့ Navigation လုပ်တဲ့အခါမှာ သုံးလို့ရပါတယ်။ Bus Stop မှာ QR Code Ads လုပ်ထားပြီး အဲ့ဒီ QR ကို customer က scan လိုက်ရင် browser ထဲရောက်သွားပြီး Camera ပွင့်လာကာ AR Digital Content များပေါ်လာပြီး ညွှန်းချင်တဲ့နေရာကို AR နဲ့ navigate လုပ်ပေးမှာဖြစ်ပါတယ်။

တကယ်လို့ AR ကို စိတ်ဝင်စားတယ်ဆိုရင်တော့ ကျွန်တော်တို့ rangoon.techကို ဆက်သွယ်ပြီး အသေးစိတ်တိုင်ပင်လို့ရပါတယ်ခင်ဗျာ။

Marketing Funnel အဆင့်အလိုက် သုံး၍ ရသော Interactive Campaign Toolkits များ

Marketing လုပ်တဲ့အခါ Awareness, Consideration, Conversion စတဲ့ အကြမ်းဖျင်း Marketing Funnel အဆင့်အလိုက် Campaign Objective တွေကို ထားလေ့ရှိပါတယ်။ မိမိ Brand နဲ့ Customer ကြား ဆက်ဆံရေးကောင်းစေဖို့ အပြန်အလှန် အဆက်အသွယ်ရှိရှိနဲ့ အဆင့်တစ်ဆင့်ချင်းစီမှာ သုံးနိုင်တဲ့ Interactive tools လေးတွေဖြစ်တဲ့ Augmented Reality Game, Augmented Reality Ads နဲ့ Mini-Games( Facebook Games) လေးတွေနဲ့ ၄င်းတို့ကို Campaign နဲ့ ပြန်ချိတ်နိုင်တဲ့ အကြောင်းကိုအောက်မှာဖတ်နိုင်ပါတယ်။

Awareness Stage

ဒီအဆင့်မှာတော့ Brand တွေဟာ Market ထဲမှာ ကိုယ်ရှိနေတဲ့အကြောင်း၊ ကိုယ် Product က ဘာဆိုတဲ့အကြောင်း စသဖြင့် ကိုယ့်အကြောင်းကို customer တွေသိနိုင်အောင် ကြော်ငြာကြပါတယ်။ Facebook, Google စသဖြင့် Digital ကိုသုံးပြီး ads လုပ်တဲ့အခါ ရိုးအီနေပြီဖြစ်တဲ့ Display Ads တွေ product post ads တွေထက်စာရင် Facebook Post Ads မှာဖြစ်ဖြစ်၊ Google Display, Banner Ads မှာဖြင့် ကိုယ့် Brand, Product ကို Story Telling ပုံစံမျိုးဖြင့် Augmented Reality Ads, Interactive Mini-game Ads (Playable Ads) တွေဖန်တီးနိုင်ပါတယ်။ ကိုယ့် Brand ရဲ့ Product/Service အသစ် မိတ်ဆက်တာမျိုးမှာ AR ကိုသုံးပြီး Photo Contest မျိုးတွေ၊ Product explatnation မျိုးတွေလည်း လုပ်လို့ရပါတယ်။ အခုလို AR Ads, Playable Ads စသည်တို့ကို သုံးလိုက်ခြင်းဖြင့် customer ဆီက attention ကိုပိုရနိုင်သလို သူတို့ကိုယ်တိုင် အဆိုပါ AR, Game ကို ပါဝင်အသုံးပြုမှာဖြစ်တာကြောင့် Brand နဲ့ Customer ကြား interactive လည်းဖြစ်စေမှာပါ။ ဒါတွေအပြင် ကိုယ့် Adsမှာ Customerတွေကိုကိုယ်တိုင် ပါဝင်စီးမျောတာကြောင့် dwell time ပိုကြာနိုင်သည့်အပြင် Story ပုံစံဖြင့်ဖော်ပြထားတဲ့ ကိုယ့် Product အကြောင်းကိုလည်း ပိုမိုသိသွားမှာဖြစ်ပါတယ်။ အဆိုပါ AR effect က Photo လည်းရိုက်လို့ရတာကြောင့် customer ကိုယ်တိုင် AR effect နဲ့ ဓာတ်ပုံရိုက်ပြီး ပြန်share လေ့ရှိပါတယ်။ ဒါ့ကြောင့် Customer ရဲ့ network ထဲကိုပါ reach ရောက်သွားပြီး Vial Marketing ပါဖြစ်သွားနိုင်ပါတယ်။

Consideration Stage

ဒီအဆင့်မှာတော့ Brand တွေက စျေးကွက်ထဲမှာ သူတို့ရှိနေတဲ့ကြောင်းကိုသိတဲ့ Customer ဖြစ်လာမယ့်သူတွေနဲ့ Engage လုပ်ပြီး ကိုယ့်product ကို ရွေးချယ်လာအောင် လုပ်ကြပါတယ်။ Audience အနေနဲ့ ကိုယ့် Brand ကိုစိတ်ဝင်တစား explore လုပ်ချင်အောင်ကနေစပြီး ကိုယ့်ကိုလာ ဆက်သွယ်စေချင်တဲ့အထိ contest တွေ campaign တွေလုပ်ကြပါတယ်။ အဲ့ဒီအချက်တွေထဲကမှ ကိုယ်နဲ့ customer ကြား အဆက်အသွယ်မပျက်စေပဲ engagement ကောင်းစေဖို့ကို interactive tools တွေဖြစ်တဲ့ Augmented Reality Game , Mini-Games (Facebook Game) တို့က ကူညီပေးနိုင်ပါတယ်။ အဆိုပါ Tools တွေကို သုံးပြီး ဒီအဆင့်မှာ စျေးထိုးရောင်းတာမျိုးမဟုတ်ပဲ ကိုယ်နဲ့ customer ကြား ရေရှည်ဆက်ဆံရေးကောင်းစေဖို့ engagment နဲ့ loyalty အတွက် rewards ပေးတဲ့ Gamification Campaign တွေလုပ်နိုင်ပါတယ်။ အဆိုပါ Gamification Rewarding Campaign က်ို ကိုယ့် Brand Story အလိုက် တင်ဆက်ပုံအမျိုးမျိုးဖြင့် လုပ်နိုင်ပြီး ပါဝင်ကစားတဲ့ Customer တွေက ကိုယ့် Brand နဲ့ relation ကောင်းတစ်ခု ရရှိသွားမှာဖြစ်ပြီးနောက် သူတို့စျေးဝယ်တဲ့အခါ ကိုယ့်ကို သတိတရနဲ့ ရွေးချယ်ဝယ်ယူဖို့ chance များသွားမှာဖြစ်ပါတယ်။ သူတို့အတွက် ရင်ခုန်စရာ စိတ်ဝင်စားစရာ အသစ်အဆန်း Game လေးတွေ ဖန်တီးပေးပြီး ဆော့ကစားစေခြင်းဖြင့် ကိုယ့် Brand က သူတို့ရင်ထဲမှာ နေရာယူသွားမှာဖြစ်ပါတယ် ။ ဒီလိုလုပ်ခြင်းက directly ချက်ချင်း sale မတက်နိုင်ဘူးဆိုပေမယ့် campaign ကနေ စျေးကွက်ထဲမှာ ကိုယ်အမြဲရှိပြီး customer တွေအတွက် အဆင်သင့်ဖြစ်နေပါလား ၊ သူများတွေလို ပေါ်လိုက်ပျောက်လိုက်ဖြစ််မနေပါလားဆိုတဲ့ အသိကိုပေးနိုင်တာကြောင့် သူတို့စျေးဝယ်တဲ့အခါမှာလည်း ကိုယ့်ကိုပဲ သတိရမှာပါ။ ROI ပြန်တွက်ကြည့်ရင် ads တွေပဲ boost ပြီး တက်တဲ့ sales နဲ့ ခုလို Gamification လုပ်ပြီး indirectly ရတဲ့ sales တို့မှာ ကုန်ကျစရိတ်ချင်းသိပ်မကွာတော့ပေမယ့် customer တွေကို ပေးနိုင်တဲ့ ကိုယ့် Brand ရဲ့ Value ကတော့ အများကြီးကွာပါတယ် ။ ဘာကြောင့်လဲဆို သူတို့အတွက်အကျိုးရှိတဲ့ value တစ်ခုခုပေးတဲ့ interactive campaign ကြောင့်ဖြစ်ပါတယ်။ AR Game , Mini Game ဆော့ပြီး Result ကို Facebook မှာ # နဲ့ပြန် share မယ်ဆို reward တစ်ခုခု မဲဖောက်ပေးတာမျိုးကြောင့် Awareness ပါ ဒီ campaign ကနေ generate လုပ်လို့ရမှာဖြစ်ပါတယ်။ ဒီကနေတဆင့် သင့်ရဲ့ interactive campaign အကူအညီနဲ့ သင်က စျေးကွက်ရဲ့ ဦးဆောင်သူဖြစ်လာမှာပါ။


ဒီအဆင့်ကတော့ Customer က ကိုယ့် product ကိုလည်းသိနေပြီ ၊ ဝယ်ဖို့လည်းအဆင်သင့် ဖြစ်နေပြီဖြစ်ပြီး ကိုယ့် Brand ကိုရွေးသင့်မရွေးသင့် စဉ်းစားဆုံးဖြတ်တဲ့ အချိန်ပါ။ အခုလိုအခြေအနေမျိုးက ကိုယ့် Brand ရဲ့ Customer Experience က ကောင်းနေဖို့လိုနေပါတယ်။ ပြိုင်ဖက်တွေမပေးနိုင်တဲ့ Customer တွေအံ့ဩသွားစေလောက်တဲ့ Customer Experience မျိုးကို AR/VR နဲ့ ဖန်တီးလို့ရပါတယ်။ ဒီအဆင့်ကိုလည်း Pre-sales, Point of purchase နဲ့ after-sales ဆိုပြီး ခွဲပြီး AR/ VR နဲ့ Brand Experience ကိုထောက်ပံ့နိုင်ပါတယ်။

Pre-slaes အဆင့်မှာဆိုရင် Online ပေါ်ကနေ
ကိုယ့်ပစ္စည်းကို မဝယ်ခင် AR/VR ကိုသုံးပြီး Virtual စမ်းသုံးကြည့်လို့ရပါတယ်။ အဲ့ဒါကြောင့် customer အနေနဲ့ ဒီ product က ကိုယ်နဲ့ ကိုက်မကိုက်၊ ကိုယ့်အတွက်အဆင်ပြေမပြေ၊ ကိုယ့်အကြိုက်ဟုတ်မဟုတ်ကို မဝယ်ခင်ကတည်းက ကြိုသိရှိပြီး ရွေးချယ်ဝယ်ယူနိုင်တာကြောင့် Brand ကပေးတဲ့ customer experience ကို Customer တွေအနေနဲ့ ဆိုစမှတ်ပြုစေန်ိုင်မှာပါ။ ဥပမာအနေနဲ့ နှုတ်ခမ်းနီ၊ မိတ်ကပ်၊ မျက်မှန်စတဲ့ တစ်ကိုယ်ရည် အသုံးအဆောင်ကနေ အိမ်သုံးပစ္စည်းတွေအထိ Try before they buy ဆိုပြီး မဝယ်ခင်စမ်းလို့ရတဲ့ Value ပေးလို့ရပါတယ်။ VR ကိုသုံးပြီးတော့လည်း အိမ်ရာပြပွဲတွေကို ကြည့်နိုင်တာကြောင့် ပြပွဲက်ိုမလာနိုင်တဲ့နေရာတိုင်း ကိုယ့် online customer တွေကို တိုက်ခန်း/အိမ်ယာ ဝယ်ချင်လာအောင် စေ့ဆော်ပေးနိုင်ပါတယ်။ ပန်းချီပြပွဲလည်း ထို့အတူပါပဲ။ AR/VR သုံးနေရင်း ကြိုက်ရင်လည်း တန်းဝယ်လို့ရအောင် CTA ထည့်ပြီး Product Page ကိုညွှန်းနိုင်တာကြောင့် conversion ဖြစ်ဖို့လည်း အထောက်အကူပြုမှာပါ။

Point-of-purchase အဆင့်ကတော့ ကိုယ့်ဆီကို customer လာအောင် ပ်ိုမိုထူးခြားတဲ့ အတွေ့အကြုံသစ်တွေပေးဖို့ကို Augmented Reality နဲ့ သုံးနိုင်ပါတယ်။ ကိုယ့် Online Shop ဖြစ်ဖြစ် Physical Store ဖြစ်ဖြစ် ကိုယ့်ဆီ Customer လာချင်လာအောင် ကို ကိုယ့် Brand ရဲ့ Story နဲ့လိုက်ပြီး Augmented Reality Experience တွေကိုဖန်တီးနိုင်ပါတယ်။ ဥပမာ ကိုယ့်ဆိုင်ကိုလာရင် Customer တွေရဲ့ ဖုန်းထဲကနေတဆင့် သူတို့ကိုယ်တိုင် သုံးလို့ရမယ့် AR Navigation တွေ၊ ကိုယ့် Brand ရဲ့ ခမ်းနားတဲ့ Story တွေကို အခြေပြုဖန်တီးထားတဲ့ AR Content တွေ ၊ ကိုယ့်ရဲ့ Product ကို customer တွေအတွက် ချစ်ခြင်းဖြင့်ဘယ်လို ဖန်တီးထားတဲ့ဆိုတဲ့ AR content တွေ၊ AR Game/Mini Game လေးတွေကို ဆော့ခိုင်းပြီး ရတဲ့ point က်ို discount ပေးပြီးနောက် marketing အတွက် retargeting လုပ်ဖို့ သူတို့ရဲ့ data ကိုဖြည့်ခိုင်းတာတွေ၊ AR Photo Background လုပ်ထားပြီး ထူးထူးခြားခြား AR Filter တွေနဲ့ ဓာတ်ပုံရိုက်လို့ရတာတွေ စသဖြင့် Marketing Idea အလိုက် AR/VR, Mini-game လေးတွေသုံးပြီး customer experience ပိုကောင်းအောင်လုပ်နိုင်ပါတယ်။ ကိုယ့် product ကိုဝယ်မှ​ အဆိုပါ experience တွေကို ရမှာဖြစ်တာကြောင့် အရောင်းတက်အောင် အဆိုပါ experience များဖြင့် လုပ်နိုင်မှာဖြစ်ပါတယ်။

Post-sales မှာဆိုရင်တော့ customer ဝယ်ယူသွားတဲ့ ကိုယ့် product ရဲ့ packaging မှာ AR content တွေထည့်ပြီး customer တွေဆီကနေ သူတို့က်ိုဂရုစ်ိုက်ပေးတယ်ဆိုတဲ့ ခံစားချက်ကို ရယူနိုင်ပါတယ်။ ခုလို AR မှာတော့ product အကြောင်းကို AR နဲ့ရှင်းပြတာတွေ၊ ကလေးပစ္စည်းတွေဆိုရင်လည်း ကလေးတွေအတွက်ရည်ရွယ်ပြီး AR content လေးတွေ ဂိမ်းလေးတွေ ဖန်တီးတာမျိုးတွေ၊ product သုံးနည်း လမ်းညွှန်ကိုလည်း AR နဲ့ပြတာတွေအပြင် အပေါ် stage တွေကလို ကိုယ့် Brand Story ကို Packaging ကနေတဆင့် AR နဲ့ ဖော်ပြနိုင်ပါတယ်။ ခုလို အဆုံးထိ နည်းပညာဆန်းဆန်းဖြင့် ဂရုစ်ိုက်ပေးခြင်းဖြင့် customer တွေအနေနဲ့ ကိုယ့်ဆီကို နောက်တစ်ခါ ပြန်လာဖ်ို့ အခွင့်အရေးများမှာဖြစ်ပါတယ်။

Credit- Nescafe Myanmar

ဒီလိုအဆင့်တွေအလ်ိုက်လုပ်လို့ရတဲ့ Campaign တွေနဲ့ campaignမှာသုံးလို့ရတဲ့ Advanced Digital Tools တွေကို ရှင်းပြပေးထားတာဖြစ်ပြီး ရရှိမယ့် အကျိုးကျေးဇူးတွေက်ိုလည်း ဖော်ပြပေးထားတာဖြစ်ပါတယ်။ ခုလို Ideasတွေကို reference လုပ်ပြီး ကိုယ့် Brand အလိုက် အထူးခြားဆုံး အဆန်းသစ်ဆုံးသော customer တွေကိုယ်တိုင်ပါဝင်လို့ရတဲ့ interactive marketing campaign တွေဖန်တီးချင်တယ်ဆိုရင်တော့ လိုအပ်တဲ့ Digital Tools တွေရရှိဖို့အတွက် နဲ့ အခမဲ့တိုင်ပင်လို့ရပါတယ်ခင်ဗျာ။

How to boost sales with AR?

“Experience before you buy”

AR ရဲ့ သဘောသဘာဝအရ ဖုန်းကနေတဆင့် တကယ်အစစ်မဟုတ်တဲ့ digital object တွေကို virtually ပေါင်းထည့်ပေးပြီး တကယ်အစစ်အတိုင်း မြင်ရအောင် ဖန်တီးပေးတာဖြစ်တာကြောင့် customer တွေအနေနဲ့ product တွေကို တကယ် မဝယ်သေးဘဲ AR ကိုသုံးပြီး စမ်းကြည့်လို့ရပါတယ်။ Facebook AR Ads မှာ ကိုယ့် product တွေ ဖြစ်တဲ့ မျက်မှန်၊ မိတ်ကပ်၊ နှုတ်ခမ်းနီ နဲ့ အိမ်အသုံးအဆောင်ပစ္စည်း စတာတွေကို AR ဖြင့် မဝယ်ခင် စမ်းသုံးကြည့်လို့ရအောင် လုပ်ပြီး color ရွေးတာ size ရွေးတာ စတာတွေလုပ်နိုင်ပြီး Customer အကြိုက်နဲ့ ထပ်တူကျပါက တစ်ခါတည်း တန်းဝယ်လို့ရအောင် Post မှာ CTA ထည့်လို့ရပါတယ်။ အထက်ပါအတိုင်း AR ads လေး run ပြီး targer audeince ကို ကိုယ့် productအား AR နှင့် စမ်းသုံးကြည့်စေကာ ကြိုက်နှစ်သက်သည်ကို တစ်ခါတည်း ဝယ်ယူနိုင်စေခြင်းဖြင့် sales တက်စေမှာဖြစ်ပါတယ်။

Preview Placement
Virtual Try-on Solution

AR as entertaining tools or AR contest

ကိုယ့် product packaging မှာ QR code ထည့်ပြီး အဆိုပါ QR ကို scan လိုက်ပါက ကိုယ့် Brand, Product, Campaign နှင့်လိုက်ဖက်ညီအောင် ဖန်တီးထားတဲ့ AR filter ဖြစ်စေ၊ AR Game ဖြစ်စေ တက်လာကာ ကိုယ့် product ကို ဝယ်သည့် customer ကို Exclusive AR experience ပေးနိုင်မှာပဲ ဖြစ်ပါတယ်။ ဥပမာ- နို့အေးပုလင်းမှာ QR code ထည့်ပြီး scan ဖတ်လိုက်ရင် အဆိုပါ အအေးမှ ရမယ့် vitamin တွေ၊ benefit တွေအကြောင်းကို AR နဲ့ ပြပေးတာမျိုးဖြစ်ပါတယ်။ ကလေးအသုံးအဆောင်ပစ္စည်းများတွင်လည်း ကာတွန်းရုပ်လေးများနှင့် ချိတ်ဆက်သုံးနိုင်ပါသေးတယ်။ ယခုလို product ဝယ်သည့် customer ကို သီးသန့်ပေးတဲ့ AR experience မှာ contest နဲ့လည်း ချိတ်ပြီး sales တက်အောင် လုပ်နိုင်ပါတယ်။ Contest idea ကတော့ AR filter ဆိုလျှင် ဓာတ်ပုံရိုက်ပြီး viral ဖြစ်အောင် social media ပေါ် # နဲ့ ပြန် share တင်ခိုင်းတာမျိုး၊ AR Game ဆိုလျှင်လည်း ကိုယ်ဆော့ထားတဲ့ Game result ကို social media ပေါ် # နဲ့ ပြန်share ခိုင်းတဲ့ပုံစံမျိုးနဲ့ AR contest လုပ်နိုင်ပါတယ်။ အဆိုပါ user-generated content တွေကို Messenger, chatbot, comment မှာ လာပို့ခိုင်းပြီး အကောင်းဆုံးဓာတ်ပုံ၊ အမှတ်အများဆုံး game playerကို ဖြစ်စေ၊ contest မှာ ပါဝင်သူတွေကို မဲပြန်နှိုက်ပြီး ဖြစ်စေ ဆုပြန်ပေးနိုင်ပါတယ်။ အခုလို AR contest မှာ ပါချင်ရင်တော့ customer အနေနဲ့ product ကိုဝယ်ရမှာပဲ ဖြစ်ပါတယ်။

AR Contest

အထက်မှာဖော်ပြခဲ့တဲ့ idea တွေကတော့ အရောင်းတက်စေချင်တဲ့ marketing objective အတွက် AR ကို သုံးသွားတာ ဖြစ်ပါတယ်ခင်ဗျာ။ ခုလို covid-19 ကြောင့် event တွေ မလုပ်နိုင်တဲ့အချိန်မှာ activity တစ်ခုအနေနဲ့ AR contest ကို run ဖို့လည်း အကြံပြုပါရစေခင်ဗျာ။

AR contest အကြောင်း [ ]

AR ကိုသုံးပြီး ဘယ်လို contest campaignတွေ run လို့ရလဲ။

Brand တွေအနေနဲ့ Marketing မှ အမျိုးမျိုးသော objective တွေအတွက် Contest တွေ ပြုလုပ်ကြပါတယ်။ Customer အသစ်တွေကို ဆွဲဆောင်ဖို့၊ ရှိပြီးသား customer တွေကို ဆက်ထိန်းထားဖို့ နဲ့ ကိုယ့် (အသစ်ထွက်ရှိလာတဲ့) Product တွေကို customer တွေမျက်စိကျစေဖို့ လုပ်ကြတဲ့ Contest Campaign တွေမှာ Augmented Reality ကိုလည်း ထည့်သုံးလို့ရပါတယ်။ အခုလို AR ကို ထည့်သုံးခြင်းဖြင့် ပုံမှန်လုပ်နေကြ ရိုးနေပြီဖြစ်တဲ့ contest တွေထက် idea စုံစုံလင်လင်နဲ့ ပိုမိုဆန်းသစ်အောင် ဖန်တီးနိုင်မှာဖြစ်သလို customer ကိုလည်း new experience ပေးနိုင်မှာပဲ ဖြစ်ပါတယ်။ ဆက်လက်ပြီး ဘယ်လိုလုပ်လို့ရမလဲဆိုတာကို ဆက်လက်ပြောပြသွားပါ့မယ်။

AR Game

AR Game ကတော့ customer တွေကို AR နဲ့လုပ်ထားတဲ့ Game တစ်ခုကစားစေပြီး အမှတ်အများဆုံးသူကို ဆုပေးတဲ့ ပုံစံမျိုးပဲဖြစ်ပါတယ်။ ပုံမှန်ရိုးရိုး Game နေရာမှာ Head Movement, Hand Gesture, Eye Control တို့နဲ့ ဆော့လို့ရတဲ့ AR Game အဖြစ်ပြောင်းလဲသုံးလိုက်တဲ့ သဘောပဲဖြစ်ပါတယ်။ ပုံမှန် Game ထက် ပိုလည်းမိုက်သလို Brand Experience တစ်ခုအနေနဲ့လည်း ဖန်တီးလို့ရပါတယ်။

AR Quiz

နောက်တစ်ခုကတော့ ကိုယ့် Brand အကြောင်းဘယ်လောက်သိလဲ Quiz မေးလို့ရတာတွေ၊ ကိုယ့် campaign theme (eg: World Cup Campaign) နဲ့ဆိုင်တဲ့ Quiz တွေကို AR နဲ့မေးနိုင်ပါတယ်။ အမှတ်အများဆုံးဖြေနိုင်သူကို AR Game လိုပဲ ဆုပေးတဲ့ ပုံစံမျိုးနဲ့ သွားလို့ရပါတယ်။

User-Generated Content

AR Game ပုံစံမဟုတ်တော့ဘဲ ကိုယ့် Brand နဲ့ ဆိုင်တဲ့ AR effect တစ်ခုခု၊ ကိုယ့် Product နဲ့ ဆိုင်တဲ့ AR Effect တစ်ခုခု၊ ကိုယ့် Campaign နဲ့ဆိုင်တဲ့ AR Effect တစ်ခုခု (သီတင်းကျွတ် seasonal campaign) စတဲ့ AR filter လေးတွေဖန်တီးပြီး customer ကို အဲ့ဒီ effect သုံးပြီး ဓာတ်ပုံရိုက်ကာ Social Media ပေါ်ပြန်တင်ရတဲ့ပုံစံမျိုးနဲ့ Contest မှာ ပါဝင်ဖို့ ဖိတ်ခေါ်လို့ရပါတယ်။ အကျိုးဆက်ကတော့ ကိုယ့် Brand ပါနေတဲ့ AR effect နဲ့ရိုက်ထားတဲ့ photo က customer ရဲ့ network ထဲထိ ရောက်သွားကာ ၄င်း network ထဲမှ မသိသေးတဲ့ customer များကိုပါ ကြော်ငြာပြီးသားဖြစ်သွားမှာ ဖြစ်ပါတယ်။

Participation Trophy

ကိုယ့်ဆိုင်ကိုလာတဲ့ customer တွေကို AR နဲ့ fun ဖြစ်စေမယ့် Activity တစ်ခုလုပ်ခိုင်းပြီး ပါဝင်သူတိုင်းကို စျေးလျှော့ပေးတဲ့ ပုံစံမျိုးလည်း လုပ်လို့ရပါတယ်။ စားသောက်ဆိုင်များ၊ Mart များတွင် ပိုသင့်တော်ပြီး order မှာယူ စောင့်ဆိုင်းချိန်အတွင်း AR Game ဆော့ခိုင်းထားကာ Brand နဲ့ Engagement တစ်ခုကို ဖန်တီးလို့ရပါတယ်။

အထက်တွင်ဖော်ပြသွားခဲ့တာတွေကတော့ AR နဲ့ Promotional Contest run လို့ရတဲ့ ပုံစံတွေပဲ ဖြစ်ပါတယ်။ Marketer တွေအနေနဲ့ ဒီထက်ပိုပြီး အသေးစိတ်သိလိုလျှင်လည်း ကျွန်တော်တို့ နှင့် အချိန်မရွေးတိုင်ပင်နိုင်ပါတယ်ခင်ဗျာ။ ကျွန်တော်တို့ ဟာဆိုရင်တော့​ technology service တွေကို Marketing sector အတွက် သိီးသန့်ထောက်ပံ့ပေးနေတာဖြစ်လို့ Marketer တွေရဲ့ သဘောကို အနားလည်ဆုံးနဲ့ Marketer တွေနဲ့ အနီးဆုံးမှာ ရပ်တည်လျှက်ရှိပါတယ်ခင်ဗျာ။

Social AR Marketing through the marketing funnel

We generally divided marketing funnel into awareness, consideration and conversion. According to each stage, we can run AR campaigns to achieve marketing goals.

Raising brand awareness with AR campaign

To raise brand awareness, Brands can produce AR filter that relates to seasonal events or festivals or celebrity or entertainment or emotional connection. If the audiences use this Brand’s AR filter, capture and share it on social media, their friends can see that Brand’s content through photos or videos. In this way, Brand Awareness can be generated and many chances to go viral with these lovely AR. The ability to create content which the users can relate to and thus can expand the extent to which customers are able to recall or recognize a brand (which is the definition of brand awareness) is the main strength of social media AR marketing.

Brand's Social AR Filter

Boosting engagement from fans using AR Filter and AR Game

When we want to run a customer involvement campaign, Facebook AR Game can be used to boost engagement from fans. Photos or Videos contest (User-generated Content) campaigns enhanced with AR filter can also be run to boost engagement and then raise brand awareness in users’ networks. AR effects enabling user-generated content and AR games are those AR effects that can be used to organize fresh and innovative contests. Today, most brands run interactive marketing campaigns to engage with their customers and increase brand recall. Thanks to the reward system, people love to win a chance in a contest by engaging in interaction with the brand. Thus, these types of campaigns assist to achieve the overall objective of the brand (Brand Equity and Market Share).

Nescafe AR Filter

Boosting sales with entertaining benefits

Thanks to the fact that every AR effect has its own link, some brands decide to put QR codes on their packaging or use target tracking to activate AR effects by clients who bought their product. This is a great way to add a special, fun bonus or give the customer a chance to participate in the AR contest and win a prize. Create a compelling offer for your customers (enhanced with Augmented Reality Customer Experience) at online/offline point-of-purchase or at the store location. In this way, you will have differentiation on customer experience than your competitors. (Lenslist)

Fair&Lovely AR Filter

We,, always help marketers to achieve their goals using our blended knowledge of technology and marketing. We are always open to discuss about interactive marketing campaigns.

How Augmented Reality Can Propel Ecommerce Growth?

AR allows e-commerce customers to preview products or experience services in their own environment and on their own time, before electing to make a purchase. Using AR, your customers can preview products and be more likely to pick the right product the first time.

Here are the top four ways that e-commerce stores are currently using AR.

1. Social media filters.

We mentioned Snapchat up top. If you’ve been on there or Instagram Stories lately, you’ve probably used an AR filter. These filters were once used ‘just for fun’, but over the years there has been a rise in the number of brands who are jumping on the AR bandwagon.

Why are brands using social media AR filters? There are three key benefits:

  • Increased awareness of a brand or product: It is a great way to showcase a new product by telling people to ‘test’ how it’ll look on them.
  • Increased engagement: AR filters are a good way to boost audience engagement. For example, you can encourage people to tag you in their stories when they use the filter to enter a competition.
  • “Wow” factor: There are so many brands on social media right now. Adding an AR filter can help showcase just what makes you special.

Remember back in 2017 when Ben & Jerry’s created a highly interactive Facebook AR filter game to launch a new ice cream flavor? The game encouraged people to ‘catch’ marshmallows in their mouth. This type of filter takes more work to bring to market but it is endlessly entertaining and shareable.

Ben and jerrys

We MakeUp, the Italian cosmetics brand, created an AR filter on Facebook that allowed users to ‘try-on’ different shades of its lipstick. Users could find their perfect match and make the purchase right away.

The creative involved a video that demonstrated the filter’s use, encouraging users to try it for themselves. The campaign was a huge success with53% higher CTR and a 28-point lift in sales when compared to video-only ads.

We MAkeup

2. Preview placement.

Buying the wrong item is quite common in ecommerce because the customer can’t physically handle the product. For example, the shopper might buy a sofa set and later realize that it just doesn’t look good with the rest of the décor. That’s where preview placement can help.

It gives customers a real-time glimpse of what the product will look like when placed in their environment.

For example, Sony Electronics recently launched the Envision TV AR app as a way to “try before you buy”. This means that homeowners could preview how a Sony TV will fit on the wall or in the space that they had in mind for placement. With the app, users could accurately determine which TV size was perfect for their space by using a smartphone and the Envision TV AR app.

Etsy, an online marketplace famous for giving creators a platform to sell their art. With so many options it can be tough to select a print or painting, let alone visualize how it will look in a space. That’s why Etsy is helping consumers preview wall art in their own spaces with a new AR feature on its iOS app. So, you no longer have to rely on imagination alone when wondering if a certain print would look good above your couch.

Etsy AR

Here’s another example of preview placement.

Burrow, a DTC furniture brand, uses AR to help customers visualize how their couches will fit in their living rooms. Their Burrow at Home app uses ARKit to place true-to-scale 3D models of Burrow’s couches in photos taken on customers’ iPhones and iPads.

burrow ar

3. Virtual try-on solutions.

According to a report from customer experience platform Narvar, the top reason why consumers returned goods from Amazon (34%) and other retailers (46%), was the wrong size, fit, or color.

Not every brand can offer a home try-on facility likeRevelry that allows dress samples and swatches shipped right to your door. But virtual try-on is an alternative that’s trying to close the gap.

AR helps online shoppers understand what they’re buying and how precisely items from clothing to cosmetics will work for them. Virtual try-on allows them to see how the item will look before adding it to the shopping cart.

Today, there’s a slew of brands who have embraced AR technology to offer virtual try-on functionality to the customers. For example, online jewelry retailer Kollectin’s app launched an AR feature called “Xperience” to let customers virtually try on jewelry.

Similarly, eyeglass maker Warby Parker is also playing in the AR space, allowing people to see what a pair of glasses looks like on their faces before making a purchase.

warby parker

4. Interactive user manuals.

Today, user guides are becoming a lot smarter and interactive. With digital transformation on their shoulders, ecommerce brands are creating interactive user guides that run on top of their website or software. They help users better understand how their product works.

An interactive user manual responds to user actions, providing on-page contextual support when using a software, website, or application. It brands to automate customer support and onboarding and provide more autonomy to the consumer when using a new platform for the first time.

Many AR user manual apps scan the product and indicate the buttons in the real-life environment using graphical arrows and animations with text. While others like Ask Mercedes use Augmented Reality to let you explore the functions of numerous operating elements in a playful way.

Simply enter your questions into the chat text or voice and receive the corresponding response. Complicated issues are easily and systematically explained with images or descriptive videos.

mercedes ar

We,, provides you with a web-based augmented reality platform designed specifically to increase customer engagement and online sales.

More about AR for e-commerce and online shop.


5 Types of Social AR Filters that you have ever seen

Brand တွေအနေနဲ့ အမျိုးမျိုးသော objective တွေအလိုက် marketing campaign တွေကို runကြပြီး အဆိုပါ campaign များတွင် AR filter များကိုလည်း ထည့်လာကြပါတယ်။ AR filter ကို campaign တွေအတွက် အသုံးချလို့ရတဲ့ ပုံစံများကို စုစည်းဖော်ပြပေးလိုက်ပါတယ်။

Face Filter

တွေ့ရအများဆုံး AR filter ပုံစံမျိုးဖြစ်ပြီး User-Generated Content တွေဖန်တီးဖို့ အကောင်းဆုံး AR filter မျိုးဖြစ်ပါတယ်။ front camera ဖြင့် selfie ရိုက်သည့်အခါ ကိုယ်ဖန်တီးထားတဲ့ Creative Design များပေါ်လာပြီး audience ကို အလှဆုံးပုံတွေ ဖန်တီးစေကာ Photo Contest ပြုလုပ်နိုင်ပါတယ်။ 3D ပုံ များထည့်ခြင်း၊ background ပြောင်းလဲခြင်းများပါ ပြုလုပ်နိုင်တာကြောင့် အသုံးပြုသူ audienceကို  စိတ်ဝင်စားစေမှာပဲ ဖြစ်ပါတယ်။ Audience ကို engage လုပ်ဖို့ အလွယ်ဆုံး AR filter မျိုးလည်းဖြစ်ပါတယ်။

Augmented World Effect

Pokemon Go Game ကို ဆော့ရသလိုမျိုးပဲ back camera နဲ့ ပတ်ဝန်းကျင်ကို ချိန်လိုက်လျှင် plane တစ်ခုခုပေါ်မှာ camera ထဲမှာ Augmented 3D object များ ပေါ်လာသည့် filter မျိုးပဲဖြစ်ပါတယ်။ ကြိုတင်ဖန်တီးပြီး ထည့်ထားတဲ့ 3D object ကို camera ရဲ့ view နဲ့ ပေါင်းစပ်မြင်ရမှာဖြစ်တဲ့အတွက် ကိုယ့် ပတ်ဝန်းကျင်မှာတကယ်ဖြစ်နေသည့် experience မျိုးကို ပေးစွမ်းနိုင်မှာပဲဖြစ်ပါတယ်။ လာဘ်ကောင်အရုပ်တွေ၊ ကာတွန်းကာရိုက်တာတွေစတဲ့ 3D animation များကို လည်း AR filter ထဲထည့်ပြီး ပျော်စရာကောင်းတဲ့ experience တွေကို ရယူနိုင်ပါတယ်။ Product ကို အပြင်မှာ လက်တွေ့မမြင်ရသည့် online ပေါ်က customer များကို  Product presentation လုပ်လို့သည့်အခါ အပြင်က product အတိုင်း ဖန်တီးထားတဲ့ 3D object ထည့်ထားသည့် အဆိုပါ AR filter နဲ့လုပ်နိုင်ပါတယ်။ ထိုသို့ AR ဖြင့် Product တွေကို vitual preview ကြည့်နိုင်တာကြောင့် size ကြီးမကြီး၊ ကိုယ့်နေရာနဲ့ လိုက်မလိုက် စတာတွေကို တခါတည်း လေ့လာဆုံးဖြတ်နိုင်မှာပဲဖြစ်ပါတယ်။

AR Portal

ဖန်တီးထားတဲ့ virtual ကမ္ဘာတစ်ခုကို ဖုန်းထဲက camera ကနေတဆင့် ရောက်သွားနိုင်တဲ့ whole new experience ကိုဖန်တီးပေးနိုင်တဲ့ AR filter မျိုးပဲဖြစ်ပါတယ်။ အပြင်မှာ လူက ရှေ့ကို သွားလိုက်ရင် ဖုန်းထဲမှာလည်း အရှေ့ကို နီးကပ်သွားတာမျိုးတွေ၊ virtual world ကို 360 ပတ်လည် ဖုန်းနဲ့ လှည့်ပတ်ကြည့်လို့ရတာတွေ စတဲ့ ထူးခြားတဲ့ အချက်တွေကို ယခု filter မှာတွေ့နိုင်ပါတယ်။

AR Game

Mini Game ပုံစံမျိုးတွေကို လက်နဲ့ တို့ထိပြီးဆော့စရာမလိုပဲ Head Movement, Eye Blinking, Mouth Controlling စတဲ့ gesture တွေကိုလုပ်ပြီး game ဆော့နိုင်မှာပဲဖြစ်ပါတယ်။ Innovative contest campaign တွေလုပ်ဖို့အတွက် သင့်တော်ပြီး gamification tools တစ်ခုအနေနဲ့သုံးနိုင်ပါတယ်။

Image Tracking

ပုံ (သို့) logo ကို scan ဖတ်လိုက်လျှင် ပေါ်စေချင်တဲ့ effect က activate ဖြစ်သွားပြီး creative design များပေါ်လာသည့် AR filter မျိုးဖြစ်ပါတယ်။ ဝိုင်ပုလင်းကို scan ဖတ်လိုက်လျှင် လူကြီးတစ်ယောက်က စကားပြောတဲ့ effect မျိုးကို Target Tracking ဖြင့် ပြုလုပ်ထားချင်ပင်ဖြစ်ပါတယ်။ audience ကို ကိုယ့် product ဝယ်ယူစေရန် entertaining benefit တစ်ခုအနေဖြင့် အဆိုပါ AR filter ကို သုံးနိုင်ပါတယ်။ ထို့အပြင် product အကြောင်း customer ကို educate လုပ်ချင်တဲ့အခါမှာလည်း AR filterကို သုံးနိုင်ပါတယ်။

ကိုယ်လိုချင်တဲ့ Campaign objective ကို အထက်တွင်ဖော်ပြခဲ့သော သက်ဆိုင်ရာ AR filter type များကို သုံးပြီး ရယူနိုင်ပါတယ်ခင်ဗျာ။ Interactive marekting campaign  များကို innovatively run ချင်တယ်ဆိုရင်လည်း ကျွန်တော်တို့ နဲ့ ဆက်သွယ်တိုင်ပင်နိုင်ပါတယ်ခင်ဗျာ။ တွင် AR filter များသာမက အခြားသော gamification tools များပါလုပ်ပေးနေတာဖြစ်လို့ လူကြီးမင်းတို့လိုချင်တဲ့အတိုင်း ကျွန်တော်တို့က tech support လုပ်ပေးနိုင်ပါတယ်။

Benefits of running engagement campaigns using digital coupon tools.

Digital marketing campaign တွေမှာ display ads တွေက ကိုယ်မျှော်မှန်းထားသလောက် Engagement တွေ traffic မတက်ဘူးဆိုရင် marketer တွေအနေနဲ့  interactive campaigns တွေကို Digital Tools တွေသုံးပြီး run နိုင်ပါတယ်။ အဆိုပါ ဆန်းသစ်သော innovative campaigns တွေကို run ခြင်းအားဖြင့် customer တွေနဲ့ engagement  ပိုမိုကောင်းလာမည်ဖြစ်ကာ competitor တွေထက် market ထဲမှာ နှာတစ်ဖျား အသာရမှာပဲဖြစ်ပါတယ်။

Innovative Campaign တွေ run ရန်အတွက် သုံးနိုင်တဲ့ Digital Tools တွေကတော့ Instant Mini-game, Quiz, Scratch & Win, Spin & Win စသည်တို့ပဲဖြစ်ပါတယ်။ Engagement campaigns run ခြင်းဖြင့် ရရှိနိုင်တဲ့ အကျိုးကျေးဇူးများကို စုစည်းဖော်ပြပေးလိုက်ပါတယ်။

Connect with your customers

အကောင်းဆုံးအချက်ကတော့ ကိုယ့် customer တွေကို ပုံမှန် ads တွေပဲ ပြနေတာမဟုတ်ပဲ customer နဲ့ brand အကြား campaign ကနေတဆင့် customer အတွက် အကျိုးရှိစေတဲ့ value ပေးခြင်းဖြင့် အပြန်အလှန် ဆက်သွယ်နိုင်မှာပဲဖြစ်ပါတယ်။ Brand activity တစ်ခုလည်း ဖြစ်သွားတာကြောင့် customer တွေဘက်ကြည့်ရင် ကိုယ့် Brand ဟာ ရိုးမနေတော့ပဲ အသက်ဝင်လှုပ်ရှားလာမှာလည်း ဖြစ်ပါတယ်။ ခုလို Covid ကြောင့် outdoor activity တွေလုပ်လို့မရတဲ့အချိန်မှာ Digital ပေါ်က interactive campaign တွေက အကောင်းဆုံးဖြစ်မယ်လို့လည်း ထင်ပါတယ်။


လူတွေရဲ့သဘောအရ ယှဥ်ပြိုင်အနိုင်ယူပြီး reward တစ်ခုခု ရတာကို နှစ်သက်တတ်ကြတာကြောင့် campaign က Gamification ဖြစ်ခြင်းဖြင့် သူတို့ရဲ့ စိတ်ဝင်စားမှုနဲ့ ပါဝင်လိုမှုကို နှိုးဆော်နိုင်ပါတယ်။ Game ကိုဝင်ဆော့လေလေ audience ရဲ့ ဦးနှောက်ထဲ Brand က စွဲမြဲလေ ဖြစ်ကာ Gamification ကြောင့် Brand Recall ကို တိုးစေမှာပဲဖြစ်ပါတယ်။

Easy collection of customer data

Campaign ကို Lead magnet တစ်ခုအဖြစ်အသုံးချပြီး participants တွေရဲ့ info တွေကိုလည်း ယူနိုင်ပါတယ်။ အဆိုပါ contact info တွေကို နောက်လာမယ့် Message Blast campaign တွေအတွက်လည်း ပြန်အသုံးချနိုင်မှာဖြစ်ပါတယ်။

Generate venue traffic and boost sales

Discount ပေးတဲ့ Digital Coupon တွေကို campaign မှာ ပေးခြင်းဖြင့် ကိုယ့် physical shop (သို့) online shop ကို customer တွေ ပိုမိုလာရောက်စေမှာပဲဖြစ်သလို coupon ကြောင့် customer တွေအနေနဲ့ product များကို ပိုမိုဝယ်ယူကြကာ အရောင်းလည်း ပိုတက်လာမှာဖြစ်ပါတယ်။ Digital Coupon တွေကြောင့် ပေးမယ့်ဆုကိုလည်း real time manage လုပ်နိုင်မှာဖြစ်ပြီး အလေအလွင့်နည်းသွားမှာဖြစ်ပါတယ်။

အဆိုပါ campaign များ run ရန်အတွက် tools များကို မှ ရေးပေးလျှက်ရှိတာကြောင့် လူကြီးမင်းတို့  အနေနဲ့ local မှာပဲ စျေးသက်သာစွာဖြင့် engagement campaign တွေ run နိုင်မှာပဲဖြစ်ပါတယ်။

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