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The Imperative of Differentiation in Retail: Enhancing Experiences with Augmented Reality

By / AR Commerce, Experiential Marketing /

In the bustling world of retail, where competition is fierce and consumer choices abound, standing out from the crowd has become a non-negotiable imperative for brands. In an age where online shopping continues to grow, physical retail spaces must evolve to offer unique and compelling experiences that captivate customers and drive them through their doors. Enter augmented reality (AR), a transformative technology that holds the power to revolutionize the retail landscape. Let’s delve into how AR can renovate the retail experience, along with real-world examples showcasing its impact:

Why Differentiation Matters in Retail:

  1. Competition Abounds: With countless options available to consumers at their fingertips, retailers must find ways to differentiate themselves to attract and retain customers.
  2. Enhanced Customer Experience: Providing a memorable and immersive shopping experience sets brands apart, fostering customer loyalty and word-of-mouth recommendations.
  3. Driving Foot Traffic: Differentiated experiences draw customers into physical stores, offering opportunities for engagement and conversion that online channels may struggle to replicate.
  4. Increased Engagement: AR technology captures customers’ attention and encourages them to interact with brands on a deeper level, leading to increased engagement and brand loyalty.
  5. Improved Conversion Rates: By providing immersive and interactive shopping experiences, AR helps brands convert browsers into buyers, ultimately driving sales and revenue.
  6. Differentiation: In a crowded marketplace, brands that leverage AR technology stand out from the competition and position themselves as innovative leaders in their industry.
  7. Data Insights: AR technology generates valuable data insights, such as customer preferences and behavior patterns, which brands can use to optimize their marketing strategies and improve the overall customer experience.

Renovating Retail Experiences with AR:

AR Scavenger Hunts: Imagine turning your store into an immersive playground where customers can embark on exciting AR scavenger hunts. By leveraging AR technology through smartphones or dedicated devices, brands can create interactive experiences that encourage exploration and discovery. Customers can hunt for virtual clues, unlock hidden rewards, and engage with products in a whole new way. Not only does this enhance the fun factor, but it also drives foot traffic and boosts brand loyalty.

Levi’s x AR Scavenger Hunt by Waveplay Interactive

AR Mirrors: AR mirrors have become a staple in retail stores, offering customers the opportunity to virtually try on clothing, makeup, and accessories without ever stepping into a fitting room. By overlaying digital images onto real-life reflections, AR mirrors provide a personalized and immersive shopping experience. Customers can experiment with different styles, colors, and sizes, ultimately making more confident purchasing decisions. For brands, AR mirrors not only increase sales but also serve as a powerful marketing tool, generating social media buzz and word-of-mouth recommendations.

ZERO10 AR Mirror

AR Gamification on LED Displays: With motion detection technology integrated into LED displays, brands can take gamification to the next level. By incorporating AR games and interactive experiences, brands can captivate audiences and keep them engaged for longer periods. Whether it’s a virtual treasure hunt or a competitive multiplayer game, AR gamification creates memorable experiences that leave a lasting impression on customers. Plus, by collecting data on customer interactions and preferences, brands can gain valuable insights to optimize future marketing strategies.

AR Game for Foodpanda Event by rangoon.tech

Virtual Human Assistants: In an increasingly digital world, human connection remains crucial in the retail experience. Virtual human assistants powered by AR technology provide customers with personalized assistance and recommendations, enhancing the overall shopping journey. These virtual assistants can greet customers, answer questions, and provide product demonstrations, creating a seamless blend of technology and human interaction. For brands, virtual human assistants improve customer service, drive sales, and reinforce brand identity.

Virtual Human at Coffee Shop by Deepbrain Ai

Case Studies: CIMB Bank Immersive Retail Experience developed by Trinax

What is the Experience?

CIMB Bank’s immersive retail experience redefines the traditional banking encounter through immersive technologies. Here’s a breakdown of the innovative features:

  • Anamorphic LED Screen: Positioned at the entrance of the CIMB Bank Express retail space, this large curved LED screen displays captivating 3D-like animations, immediately capturing the attention of passers-by.
  • Interactive Holographic Concierge: A virtual ambassador greets visitors via motion detection, providing information about CIMB’s products and creating a memorable experience right from the start.
  • Interactive Redemption Machine: Customers can seamlessly redeem gifts and products using an interactive touchscreen, eliminating the need for staff assistance and enhancing convenience.
  • Arcade of Discovery: A gamified experience where visitors learn about CIMB products alongside Octo, the brand’s mascot, fostering engagement and brand awareness.
  • Interactive RFID Table: Visitors can interact with different products to explore CIMB’s offerings further, adding an element of hands-on engagement to the experience.

What is the Objective?
The primary goal is to revolutionize the traditional banking experience by leveraging immersive technologies to create a fully automated and engaging customer journey.

How Does It Work?

The CIMB Bank Immersive Retail Experience is designed to guide visitors through a seamless and interactive banking journey:

  • Anamorphic LED Screen: Captivating animations on the curved LED screen draw visitors into the immersive experience.
  • Interactive Holographic Concierge: The virtual ambassador greets visitors and provides valuable information about CIMB’s products and services.
  • Interactive Redemption Machine: Customers can effortlessly redeem gifts and items using the automated touchscreen interface, enhancing convenience and efficiency.
  • Arcade of Discovery: Gamification elements engage visitors as they learn about CIMB products alongside the brand mascot, Octo.
  • Interactive RFID Table: Visitors can explore CIMB’s offerings further by interacting with different products, adding a hands-on dimension to the experience.
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By integrating AR technology into retail spaces, brands can differentiate themselves by offering unique and memorable experiences that resonate with customers. Whether it’s through AR scavenger hunts, interactive mirrors, gamification on LED displays, or virtual human assistants, the key is to leverage AR in a way that enhances the shopping journey and adds value to the customer experience. In a crowded market, differentiation through AR innovation can be the key to success for retailers looking to thrive in the digital age.

Mastering Experiential Marketing: Engage, Excite, Convert

By / Experiential Marketing, Featured Blog /

In today’s fast-paced and digitally-driven world, traditional marketing tactics are no longer enough to captivate consumers and drive meaningful engagement. Enter experiential marketing – a dynamic approach that immerses audiences in memorable brand experiences, forging deeper connections and driving conversions. In this blog, we’ll explore the essence of experiential marketing, why brands need it, key strategies to implement, and real-world examples that showcase its power.

What is Experiential Marketing?

Experiential marketing is all about creating immersive and interactive brand experiences that captivate and engage consumers on a deeper level. Unlike traditional advertising, which relies on passive consumption, experiential marketing invites audiences to participate actively, fostering emotional connections and lasting impressions. From event activations to guerrilla campaigns, experiential marketing seeks to create moments that resonate with consumers and drive desired actions.

Why Brands Need Experiential Marketing

  1. Deeper Engagement: Experiential marketing allows brands to engage audiences in meaningful ways, fostering deeper connections and brand loyalty.
  2. Memorable Experiences: By creating memorable brand experiences, experiential marketing leaves a lasting impression on consumers, driving recall and recognition.
  3. Driving Conversions: Through immersive experiences and interactive activations, experiential marketing can drive conversions and sales, ultimately impacting the bottom line.

Experiential Marketing Strategies

  1. Event Marketing: Events provide a platform for immersive brand experiences, from product launches to pop-up activations. By creating awareness and anticipation, brands can attract attendees and drive engagement. For example, Nike’s immersive running events engage participants in unique experiences, from urban races to virtual challenges, driving brand loyalty and community engagement.
  2. Guerilla Marketing Campaigns: Unconventional and surprising, guerrilla marketing campaigns capture attention through unexpected means, sparking curiosity and driving interaction. For example, IKEA’s “Random Acts of Furniture” surprises commuters with pop-up living rooms at bus stops, showcasing IKEA products in unexpected settings and sparking conversation.
  3. Pop-Up Shops: Temporary retail experiences allow brands to showcase products, engage with customers, and drive sales in a dynamic environment. Limited edition products and exclusive experiences can generate excitement and attract crowds. For example, Glossier’s temporary beauty pop-ups offer customers an immersive brand experience, from interactive installations to personalized consultations, driving sales and brand advocacy.
  4. Brand Activation: Personalized and engaging, brand activations bring brands to life in meaningful ways, fostering connections and positive associations. For example, Coca-Cola’s “Share a Coke” campaign connects with consumers on a personal level, allowing them to customize their own Coke bottles and share them with friends, driving brand affinity and social sharing.

How to Plan Experiential Marketing:

  1. Define Objectives: Clearly outline the goals and objectives of your experiential marketing campaign, whether it’s increasing brand awareness, driving sales, or fostering customer loyalty.
  2. Know Your Audience: Understand your target audience’s interests, preferences, and behaviors to tailor the experience to resonate with them effectively.
  3. Choose the Right Elements: Select elements that will create an immersive and memorable experience for your audience. Consider incorporating AR and VR technology to add an extra layer of interactivity and engagement.
  4. Create Compelling Content: Develop engaging content that brings your brand story to life and aligns with the overall theme and objectives of the campaign.
  5. Promote Across Channels: Utilize various marketing channels to promote your experiential marketing campaign and generate excitement and anticipation among your target audience.

Elements for Experiential Marketing (Available at rangoon.tech):

  1. Virtual Reality (VR) Booth or Game: Offer visitors a simulated product demo or immersive gamified experience that showcases your product benefits in a captivating way.
  2. Augmented Reality (AR) Photo Booth: Allow attendees to use AR filters and props to take and share fun, creative photos on social media, amplifying brand reach and engagement.
  3. AR Games: Incorporate AR games on screens that encourage visitors to interact with the brand through physical movement, earning rewards and prizes along the way.
  4. Interactive Installations: Include interactive displays, games, and workshops that enable attendees to get hands-on with your brand and learn more about your products or services in an engaging manner.

Real-World Examples:

  1. Virtual Reality Booth:
    • Example: Volvo Reality – Volvo Cars created an immersive virtual reality experience at auto shows where visitors could take a virtual test drive in their latest models. The VR booth allowed attendees to experience the features and benefits of Volvo vehicles in a simulated environment, enhancing their understanding and appreciation of the brand.
  2. AR Photo Booth:
    • Example: Coca-Cola Happiness Machine – Coca-Cola installed interactive AR photo booths at various events and locations, allowing users to take photos with virtual Coca-Cola characters and props. The AR photo booth experience encouraged users to share their photos on social media, spreading brand awareness and fostering positive brand associations.
  3. AR Games on Large Screens:
    • Example: Adidas Tango League – Adidas created an interactive AR soccer game displayed on large screens at events and public spaces. Using motion detection technology, participants could control virtual soccer players with their movements, engaging in a fun and immersive gaming experience. The AR game attracted crowds and generated buzz around Adidas and its soccer-related products.
  4. Live Projection Mapping Display:
    • Example: Nike Air Max Day – Nike used projection mapping technology to create an immersive visual experience at their Air Max Day event. Attendees could interact with the projection-mapped displays using their smartphones, controlling the visuals and experiencing the evolution of Nike’s iconic Air Max sneakers in a dynamic and engaging way.
  5. Touchscreen or Voice-Activated Games:
    • Example: McDonald’s Monopoly Game – McDonald’s launched a touchscreen-based Monopoly game in their restaurants, allowing customers to play and win prizes by collecting virtual Monopoly pieces. The interactive touchscreen game incentivized repeat visits and increased sales while providing a fun and engaging experience for customers.

Experiential marketing is more than just a trend – it’s a powerful strategy for engaging consumers, driving brand loyalty, and ultimately, driving business growth. By embracing immersive experiences, interactive activations, and meaningful connections, brands can create moments that resonate with audiences and leave a lasting impression. So, what’s your next experiential marketing masterpiece? It’s time to engage, excite, and convert like never before.

Navigating the Cookie-less World: The Importance of Lead Generation and Innovative Strategies

By / Featured Blog, Gamification, Interactive Marketing /

In today’s rapidly evolving digital landscape, the impending demise of third-party cookies has left marketers facing a significant challenge: how to effectively generate leads and drive conversions in a cookie-less world. As traditional tracking methods become obsolete, brands must adapt and embrace innovative strategies to capture and nurture leads. Let’s delve into why leads are more important than ever and explore creative tactics for running successful lead-generation campaigns.

Embracing the Cookieless Future

1. Focus on First-Party Data: With the decline of third-party cookies, prioritize building and leveraging first-party data collected directly from your audience. Encourage users to opt into data collection through transparent and value-driven interactions, such as personalized recommendations or exclusive content offerings.

2. Implement Consent Management: Ensure compliance with data privacy regulations by implementing robust consent management solutions. Provide clear and granular options for users to control their data preferences, building trust and transparency in your brand’s data practices.

3. Explore Contextual Targeting: Shift towards contextual advertising strategies that target users based on the content they engage with rather than their browsing history. Contextual targeting allows you to deliver relevant ads in alignment with the user’s current interests and behavior, without relying on cookies.

4. Invest in Customer Relationships: Focus on building meaningful relationships with your audience through personalized experiences and authentic interactions. Leverage CRM platforms to centralize customer data and deliver tailored messaging across channels, driving engagement and loyalty.

The Importance of Leads in a Cookie-less World

1. Personalized Marketing: With the loss of third-party cookies, personalized advertising will become more challenging. Generating leads allows brands to collect first-party data directly from consumers, enabling personalized marketing efforts tailored to individual preferences and behaviors.

2. Building Relationships: Leads represent potential customers who have expressed interest in your brand or product. By nurturing these leads through targeted communication and engagement, brands can build meaningful relationships, foster trust, and ultimately drive conversions.

3. Data Ownership: Relying solely on third-party data poses risks in terms of data privacy regulations and limitations imposed by platform changes. Generating leads allows brands to own and control their data, reducing dependency on external sources and mitigating compliance concerns.

Lead Generation Strategies for the Cookieless World

1. Gamification: Engage your audience with interactive games that offer rewards or incentives for participation. Browser-based games and AR filter games can captivate users’ attention, encourage interaction, and collect valuable lead information in a fun and engaging manner.

2. Contests and Giveaways: Host contests or giveaways that require users to submit their contact information for entry. Offer enticing prizes or exclusive offers to incentivize participation and drive lead generation.

3. Interactive Content: Create interactive content such as quizzes, assessments, or calculators that provide value to users while capturing their contact information. Interactive content drives engagement and encourages users to actively participate, making it an effective lead-generation tool.

4. Social Media Campaigns: Leverage social media platforms to reach and engage your target audience. Run lead-generation ads with compelling visuals and messaging, directing users to dedicated landing pages where they can provide their contact information in exchange for valuable content or offers.

5. Email Marketing: Nurture leads through targeted email marketing campaigns that deliver valuable content, promotions, and personalized recommendations. Use segmentation and automation to deliver relevant messaging based on user interests and behavior.

6. Marketing Automation: Implement marketing automation tools to streamline lead-nurturing processes and deliver personalized content at scale. Segment leads based on their interests and behaviors to deliver targeted messaging that resonates with each individual.

Following are examples of Lead Generation Campaigns developed by rangoon.tech.

1. AR Game – Milo

Milo launched an AR game campaign aimed at boosting engagement from fans and increasing brand recall. By leveraging an AR effect, users were encouraged to participate in innovative contest campaigns, driving user-generated content and interaction. Gamification played a key role in enhancing engagement, with users needing to submit their results through photos to participate. The AR game boasted an impressive 6000 times open rate and 1400 times capture rate, highlighting its effectiveness in capturing audience attention and fostering brand interaction.

2. UGC Microsite – Nescafe

Nescafe celebrated Christmas and the 2023 New Year with a wish letter campaign designed to engage audiences and drive lead generation. They launched a microsite that enabled audiences to write wishes and share them with their loved ones. By providing a platform for users to create and share personalized content, Nescafe successfully generated leads while fostering meaningful connections with their audience.

3. Browser Game – Kirin Ichiban

Kirin, known for its experience-driven approach, sought to captivate and engage its audience while promoting their Kirin Ichiban product. The primary objective of the campaign was to boost engagement from fans, create a fun and interactive experience, and ultimately drive lead generation. The campaign kicked off with the creation of an interactive browser game, accessible across various platforms.

In conclusion, lead generation remains crucial in today’s cookie-less world, providing brands with valuable opportunities to engage with their audience, build relationships, and drive conversions. By leveraging innovative tactics such as gamification, contests, and AR filter games, and utilizing the right tools and technologies, brands can adapt to the changing landscape and thrive in a cookie-less environment.

Elevate Your Product Launch Campaigns with Augmented Reality: A Fusion of Innovation by Rangoon.tech and Mekongverse

By / Experiential Marketing, Featured Blog, Interactive Marketing /

In today’s digital age, where attention is the most valuable currency, brands are constantly seeking innovative ways to captivate their audience during product launches. Enter augmented reality (AR), a revolutionary technology that has the power to transform traditional marketing campaigns into immersive brand experiences. Leading the charge in this frontier of innovation are Rangoon.tech from Myanmar and Mekongverse from Cambodia, two AR companies spearheading a new era of marketing creativity.

The Power of AR in Product Launch Campaigns

Product launches are pivotal moments for brands, marking the introduction of new offerings to the market. However, breaking through the noise and making a lasting impression amidst fierce competition can be challenging. This is where AR comes into play, offering a dynamic solution to engage consumers like never before.

AR technology seamlessly blends the digital and physical worlds, allowing brands to overlay interactive digital content onto the real environment. Whether it’s unveiling a new product, showcasing its features, or offering immersive experiences, AR adds an extra dimension to product launches, making them more memorable and impactful.

Crafting Viral Campaigns with AR

In the age of social media virality, brands understand the importance of creating campaigns that resonate deeply with their target audience. AR provides the perfect canvas for crafting viral-worthy experiences that capture attention and drive engagement.

Rangoon.tech and Mekongverse specialize in developing AR experiences tailored to meet the unique needs of brands. From interactive 3D product demonstrations to gamified experiences and virtual try-ons, the possibilities are endless. By leveraging AR, brands can create shareable moments that ignite conversations, spark curiosity, and amplify brand reach across digital channels.

Case Studies: Bringing Brands to Life with AR and 3D Experience

Let’s delve into some inspiring examples of how brands have leveraged AR technology in their product launch campaigns:

AR Social Media Filters and Lenses: Social media platforms have become essential channels for brands to engage with their audience and build a community around their products. AR filters and lenses offer a fun and interactive way for brands to connect with users on platforms like Instagram, Facebook, and Snapchat. By creating custom AR filters and lenses that showcase their new products in creative ways, brands can encourage users to share branded content, spark conversations, and generate buzz within their social networks. As brands continue to adapt to the digital landscape and seek innovative ways to engage with their audience, AR interactive campaigns have emerged as a powerful tool for driving online engagement and building brand awareness. By harnessing the immersive capabilities of AR technology, Rangoon.tech and Mekongverse are helping brands create memorable and interactive experiences that resonate with consumers, drive online conversations, and ultimately, drive business results.

Samsung ran online interactive AR Game campaign for their new phone launch, Samsung Galaxy A05.

AR Invitation Card: AR invitation cards represent a paradigm shift in the field of public relations, offering brands a powerful tool to captivate their audience, generate excitement, and drive attendance for events and product launches. By leveraging the immersive capabilities of AR technology, Rangoon.tech and Mekongverse are empowering brands to create memorable and impactful PR experiences that leave a lasting impression on recipients. Traditional invitation cards often lack the ability to convey the excitement and anticipation surrounding an upcoming event. AR invitation cards change the game by offering recipients a sneak peek into what they can expect at the event. By scanning the invitation with their smartphones, recipients can unlock exclusive AR content such as event teasers, behind-the-scenes footage, and interactive previews, building anticipation and generating buzz before the event even begins.

Vivo sent AR Invitation card to KOLs for Vivo New Product Launch Event.

Interactive Brand Installations: Who says product launches have to be serious affairs? By gamifying the experience with AR, brands can inject an element of fun and excitement into their campaigns. From scavenger hunts to AR-powered games and contests, brands can incentivize consumer participation while showcasing their products in a creative and memorable manner. At brand activation events, brands often set up interactive installations and experiential zones to engage with attendees and showcase their products or services. By integrating AR gamification elements into these installations, brands can create immersive experiences that capture the attention of attendees and encourage them to interact with the brand in a meaningful way. Whether it’s a digital scavenger hunt, an AR-powered photo booth, or a virtual reality game, brands can use AR gamification to create memorable moments that drive brand awareness and foster brand loyalty.

Samsung integrated AR Game Installations at their new product launch event.

Interactive Product Demonstrations: For tech companies launching new gadgets or devices, traditional product demonstrations can sometimes fall short in conveying the full potential of the product. With AR, brands can offer immersive and interactive demonstrations that allow consumers to explore the product’s features in a fun and engaging way. From dissecting the inner workings of a smartphone to visualizing how a smart home device integrates into daily life, AR enhances the product discovery process like never beforeC

Car Brands can use 3D Car Configurator website.

Conclusion: Embrace the Future of Marketing with AR

As brands continue to seek innovative ways to connect with consumers, the integration of AR technology into product launch campaigns emerges as a game-changer. Rangoon.tech and Mekongverse are at the forefront of this revolution, empowering brands to unleash the full potential of AR in their marketing strategies.

By harnessing the power of AR, brands can create unforgettable experiences that resonate with audiences, drive engagement, and ultimately, propel their products to success in the market. As we look to the future of marketing, one thing is clear: AR is not just a novelty but a transformative tool that will shape the way brands interact with their customers for years to come.

The Power of Engagement: Elevate Your Digital Marketing with These 5 Strategies

By / Featured Blog, Interactive Marketing /

In the dynamic world of digital marketing, reaching your target audience is just the beginning. To truly stand out and drive meaningful results, you need to captivate your audience’s attention and engage them in compelling ways. At Rangoon.tech, we understand the importance of fostering meaningful connections with your audience throughout their journey, from initial awareness to eventual conversion and beyond. That’s why we’ve curated a list of five powerful engagement strategies to help you elevate your digital marketing game and unlock the full potential of your brand.

Why Audience Engagement Matters

Before diving into the strategies, let’s first explore why audience engagement is crucial for success in digital marketing. Engaging your audience goes beyond mere visibility; it’s about building meaningful relationships, fostering brand loyalty, and driving long-term growth. By actively engaging with your audience, you can:

  • Build Trust and Credibility: Engaging content and interactions demonstrate your expertise, authenticity, and commitment to providing value, fostering trust and credibility among your audience.
  • Building Relationships: Engagement-focused campaigns allow brands to establish and strengthen relationships with potential customers. By encouraging interaction and participation, brands can create memorable experiences that resonate with their audience, fostering a sense of connection and affinity.
  • Foster Brand Loyalty: Meaningful engagement creates a sense of connection and affinity with your brand, leading to repeat purchases, referrals, and advocacy from loyal customers.
  • Drive Conversions and Sales: Engaged audiences are more likely to convert into customers and make purchases, resulting in increased revenue and profitability for your business.
  • Amplify Brand Visibility and Reach: Engaging content is more likely to be shared, liked, and commented on, expanding your brand’s reach and attracting new audiences.
  • Gain Valuable Insights: Two-way communication allows you to listen to your audience’s feedback, preferences, and pain points, providing valuable insights to inform your marketing strategy and product development.

Now, let’s delve into the five powerful engagement strategies that can help you achieve these goals:

1. Entertaining Content (Hub Content)

In the ever-evolving landscape of digital marketing, capturing and retaining your audience’s attention is paramount. While informative and educational content certainly has its place, entertainment can be a powerful tool for engaging your audience and fostering memorable connections with your brand. Entertaining content marketing, often referred to as “hub content,” is all about creating content that delights, engages, and resonates with your audience on a personal level. From humorous videos and captivating stories to interactive experiences and playful challenges, entertaining content has the potential to leave a lasting impression and cultivate a loyal following.

Example: Blendtec’s “Will It Blend?” video series:
Blendtec, a manufacturer of high-powered blenders, created a series of entertaining videos showcasing the blending capabilities of their products. In each video, the founder, Tom Dickson, demonstrates blending various objects, including iPhones, golf balls, and even a rake handle. The videos went viral, attracting millions of views and sparking conversations online. Blendtec effectively engaged their audience by delivering entertaining content that highlighted the unique features and durability of their blenders.

2. PR

Partnering with key opinion leaders (KOLs) and influencers can amplify your brand’s message and reach a wider audience. By collaborating with influencers who align with your brand values and have a strong following among your target demographic, you can leverage their credibility and influence to showcase the benefits of your products or services authentically.

Example: Dove’s Real Beauty Campaign
Dove’s Real Beauty Campaign is a prime example of PR done right. The campaign aimed to challenge beauty standards and celebrate diversity by featuring real women of all shapes, sizes, and backgrounds in their advertising. Dove partnered with influential figures in the body positivity movement, such as activists, influencers, and celebrities, to spread their message of self-acceptance and empowerment.
Through strategic PR efforts, including media interviews, press releases, and social media activations, Dove effectively engaged their audience and sparked conversations around beauty standards and self-esteem.

3. Special Interest Events

Hosting special interest events tailored to your audience’s passions and interests is a powerful way to bring your brand to life and create memorable experiences. Whether it’s a workshop, seminar, or networking event, providing value and fostering connections can help strengthen relationships and build a community around your brand.

Example: Google’s Tilt Brush Art Exhibition
Google hosted a special event showcasing artwork created using Tilt Brush, a virtual reality painting application. The event brought together artists, creators, and VR enthusiasts to explore immersive art experiences and engage with the Tilt Brush community, fostering connections and inspiring creativity.

4. Brand Activation Events

Brand activation events offer immersive experiences that allow your audience to interact with your brand in memorable ways. From pop-up shops and product demos to virtual reality experiences and live performances, create memorable brand moments that resonate with your audience and leave a lasting impression.

Example: Volvo’s XC90 VR Test Drive
Volvo created a virtual reality test drive experience for their XC90 SUV, allowing potential customers to explore the vehicle’s features and capabilities in a virtual environment. By providing an immersive and interactive experience, Volvo engaged their audience and generated excitement for their latest model.

5. Contests and Gamification

Contests and gamification tap into the innate human desire for achievement and reward, incentivizing participation and driving engagement. Whether it’s a social media contest, sweepstakes, or gamified loyalty program, rewarding engagement can keep your audience actively involved and invested in your brand.

Example: Coca-Cola’s AR Can Hunt
Coca-Cola launched an augmented reality scavenger hunt, where users could use their smartphones to hunt for virtual Coca-Cola cans hidden in real-world locations. Participants were rewarded with prizes and discounts for finding and scanning the AR cans, driving engagement and brand interaction.

Here are some engagement campaign ideas and examples across various platforms:

User-Generated Content (UGC) Campaigns:

Idea: Encourage your audience to create and share content related to your brand or product.
Example: Starbucks’ #WhiteCupContest encouraged customers to decorate their white Starbucks cups and share them on social media. The campaign generated thousands of user-created designs and increased brand engagement.

Interactive Quizzes and Polls:

Idea: Create quizzes or polls related to your industry, products, or brand values to encourage audience participation.
Example: National Geographic created a quiz titled “What Kind of Traveler Are You?” to engage its audience and promote its travel content. Users were encouraged to share their results on social media, driving further engagement.

Social Media Challenges:

Idea: Launch a challenge on social media platforms that encourages users to participate and share their experiences.
Example: The ALS Ice Bucket Challenge went viral on social media, with participants dumping buckets of ice water over their heads to raise awareness and funds for ALS research. The challenge garnered widespread participation and engagement.

Contests and Giveaways:

Idea: Host contests or giveaways where participants can win prizes by engaging with your brand.
Example: Airbnb’s “Night At” campaign allowed winners to stay in unique accommodations around the world, such as underwater bedrooms or floating houses. Participants entered the contest by sharing why they wanted to stay in the chosen location, generating buzz and engagement.

Live Events and Webinars:

Idea: Host live events or webinars where audience members can interact with experts or influencers in real-time.
Example: HubSpot hosts regular webinars on marketing, sales, and customer service topics, allowing participants to ask questions and engage with industry experts during the live sessions.

Interactive Content Experiences:

Idea: Create interactive content experiences such as quizzes, assessments, or interactive videos that engage users and provide personalized experiences.
Example: The New York Times’ “You Draw It” interactive feature allowed readers to draw their own conclusions about data trends by interacting with visualizations. This engagement-driven approach increased user interaction and understanding of complex topics.

In conclusion, audience engagement is the secret ingredient that can take your digital marketing efforts from good to great. By implementing these five powerful strategies, you can elevate your brand’s presence, deepen connections with your audience, and drive meaningful results that impact your bottom line. At rangoon.tech, we’re here to help you unlock the full potential of engagement in your digital marketing strategy. Let’s connect and build something amazing together!

The Augmented Reality Mirror Revolution: A Glimpse into the Future of Retail and Event Experience

By / Experiential Marketing /

Introduction:

In recent years, the retail landscape has undergone a transformative shift with the integration of augmented reality (AR) technology. Brands like Nike, Coach, and Snapchat, in collaboration with Qatar Tourism, have leveraged AR mirrors to create immersive and interactive experiences for consumers. This blog explores how AR mirrors are redefining the retail space, merging visual marketing with user-generated content, and paving the way for the future of retail.

Nike’s Augmented Reality Adventure in New York:

Nike’s foray into the world of augmented reality in New York is nothing short of groundbreaking. The brand utilized AR mirrors to engage customers in a unique and interactive way. By blending the physical and digital realms, Nike created an immersive experience that goes beyond traditional shopping. Customers could virtually try on sneakers, experiment with different styles, and share their augmented reality adventures on social media. This not only elevated the in-store experience but also generated user-generated content, turning customers into brand ambassadors.

Coach’s AR Mirror: A Marketing Stunt or the Future of Retail?

Coach’s AR mirror has been the subject of much attention, with some dismissing it as a mere marketing stunt and others recognizing it as a glimpse into the future of retail. Fast Company delves into the dual nature of Coach’s AR mirror, emphasizing its strategic marketing impact while acknowledging its potential as a transformative retail tool. The immersive experience offered by Coach’s AR mirror blurs the lines between physical and digital retail spaces, providing a glimpse into a future where personalized and interactive shopping experiences are the norm.

Snapchat and Qatar Tourism’s AR Showcase:

Snapchat, in collaboration with Qatar Tourism, took AR experiences beyond the retail sphere to showcase the wonders of Qatar. Digital Studio ME covers this partnership, illustrating how immersive AR experiences were brought to life at the Doha Corniche. This venture demonstrates the versatility of AR mirrors beyond retail, extending their application to tourism and destination marketing. By offering users a virtual tour of Qatar through AR, Snapchat and Qatar Tourism succeeded in creating a novel way for people to explore and engage with a destination from the comfort of their surroundings.

rangoon.tech’s Recent Work in Myanmar:

In Myanmar, rangoon.tech, an AR VR Company, recently had the opportunity to showcase its expertise in augmented reality at the Samsung Product Launch Event. The company developed an engaging AR game and an innovative AR Mirror, adding a touch of technological sophistication to the product launch. This successful venture underscores the versatility of AR technology, not only in reshaping retail experiences but also in elevating product launches and corporate events. As rangoon.tech continues to push the boundaries of augmented reality applications, it becomes evident that AR is not just a trend but a powerful tool reshaping the way we interact with the world around us.

Forbes’ Insight on AR Mirrors in Fashion and Beauty Retail:

Forbes highlights the significant impact AR mirrors have on the fashion and beauty retail sector. The insight emphasizes the fusion of visual marketing and user-generated content as a powerful strategy for brand promotion. AR mirrors provide a dynamic platform for customers to experiment with products in real-time, encouraging them to share their experiences online. This not only increases brand visibility but also taps into the authenticity of user-generated content, fostering a sense of community and trust among consumers.

Conclusion:

The amalgamation of augmented reality, visual marketing, and user-generated content is redefining the retail landscape. Brands like Nike, Coach, and Snapchat are at the forefront of this revolution, using AR mirrors to enhance customer engagement, create memorable experiences, and foster brand loyalty. As technology continues to advance, the future of retail seems destined to be increasingly immersive, interactive, and interconnected through the power of augmented reality.

Unveiling Meta AI: Your Next Chat Companion in the Virtual World

By / Tech for Marketing /

In a groundbreaking move, Meta has introduced a revolutionary AI-powered assistant called Meta AI, ready to transform the way we interact and engage in the digital realm. This cutting-edge technology allows users to converse with 28 different AIs, each offering a unique perspective on topics ranging from travel and games to food and beyond. The goal is simple: to make your online experiences more enjoyable, connect you with others, and facilitate continuous learning.

Diverse Conversations at Your Fingertips

Imagine chatting with 28 different artificial intelligences, each with its own personality and knowledge base. Meta AI aims to provide users with a diverse range of perspectives, ensuring that conversations are not only informative but also entertaining. Whether you’re seeking travel advice, discussing the latest gaming trends, or exploring new culinary delights, Meta AI is your go-to companion.

Beta Launch: A Sneak Peek into the Future

Currently in beta, Meta AI is already demonstrating its potential as an indispensable assistant. Users can engage in one-on-one conversations or include Meta AI in group chats. Need a quick recommendation? Meta AI has you covered. Feeling a bit low and in need of a good laugh? Meta AI can share a joke to brighten your day. Involved in a heated debate with friends? Let Meta AI settle the score. This AI assistant is designed to be versatile, adapting to your needs and seamlessly integrating into your digital interactions.

Your Mascot, Reimagined with AI

For brands, the integration of AI opens up exciting possibilities. Imagine bringing your mascot to life with artificial intelligence, creating an interactive and engaging experience for your audience. AI has the potential to become the virtual face of your brand, offering users a unique and personalized connection that goes beyond traditional marketing strategies. Your mascot, now powered by AI, can interact with users, answer questions, and provide a level of engagement that was once thought to be purely in the realm of science fiction.

Your Brand’s Next Mascot: Alive with AI

As a brand, the introduction of Meta AI opens up exciting possibilities. Imagine having an AI persona as your brand’s mascot—a virtual influencer that not only represents your brand but engages with your audience in an entertaining and informative way. Let your followers interact with your AI Mascot, creating a unique and memorable experience. It’s not just about marketing; it’s about forging a deeper connection with your audience.

The AI Mascot goes beyond mere entertainment; it can be your brand’s customer service ambassador. Imagine a virtual representative that not only entertains but also addresses customer queries, provides information about your products or services, and enhances the overall customer experience. The fusion of AI technology and brand representation creates a powerful tool that brings your brand to life in the digital realm.

Looking Ahead: The Future of AI-Powered Conversations

As we embrace the beta launch of Meta AI, it’s clear that the future of digital interactions is evolving. AI-powered assistants are becoming more than just tools; they are companions, ready to chat, laugh, and share knowledge. The integration of Meta AI into brand mascots is a testament to the transformative power of artificial intelligence, bringing a new dimension to the way we perceive and interact with our favorite brands.

In conclusion, as we embark on this exciting journey with Meta AI, the possibilities for enriching our digital lives seem endless. With 28 AIs at your fingertips, each offering a unique perspective, and the potential to reimagine brand mascots with AI, Meta AI is set to redefine the way we connect, learn, and have fun in the virtual world. It’s not just an assistant; it’s a glimpse into the future of AI-powered conversations.

Captivating the Modern Consumer: The Power of Interactive Marketing

By / Gamification, Tech for Marketing /

In the fast-paced world of marketing, grabbing the attention of consumers has become a Herculean task. Today’s consumers are bombarded with a staggering 3,000 commercial messages daily, yet they only manage to remember a mere 4 of them. In this crowded landscape, traditional marketing methods often fall short. To stand out and connect with an audience that spends more time online than ever, brands must break free from the norm.

Enter the realm of Interactive Marketing.

💡 Interactive marketing, a tried-and-tested tactic for over a decade, demands active engagement from the audience to fully experience the brand. It fosters a two-way dialogue between the brand and its followers, prospects, or consumers. The beauty of interactive marketing lies in its seamless integration into inbound marketing strategies, being as impactful as blog posts, social media updates, and emails.

Unleashing the Potential of Interactive Marketing: Diversify Your Approach

Interactive marketing is a versatile tool that can be effectively wielded in various forms. Here are some stimulating types of interactive marketing to incorporate into your strategy:

  1. 🎉 Contests: Everyone loves a good contest, especially when it offers attractive offers and giveaways. Launching contests periodically keeps your audience engaged, connected, and eager to win exciting rewards.
  2. 📝 Quizzes and Tests: Simple yet powerful, quizzes invite your audience to interact and learn more about your brand. Whether based on pictures, videos, audio, or text, quizzes offer valuable insights into your audience’s preferences and needs.
  3. 📊 Polls and Surveys: The age-old way of asking questions never loses its charm. Polls and surveys are excellent tools to understand your audience’s opinions and collect valuable customer data, leading to improved customer experiences.
  4. 📸 User-Generated Content (UGC): Authenticity matters, and UGC is a treasure trove of it. Photos, videos, testimonials, and more created by unpaid contributors generate higher engagement and trust, making them a potent addition to your strategy. Social AR Filters work here to run UGC campaigns. With AR filters, Branded Photos or Videos can be generated and easily shared on social media.
  5. 🎥 Interactive Videos: Transform passive viewers into active participants with interactive videos. Incorporating clickable elements, 360° views, scrolling, and other digital actions creates an immersive experience that captivates your audience.
  6. 🕹️ Games: Injecting fun into your content can make a world of difference. Puzzles, memory games, and other interactive formats elevate your content above the noise and offer a competitive edge.
  7. 📖 Interactive Storytelling: Engaging visuals, such as interactive infographics, pictures, gifs, and videos, transform your content into an easily digestible and valuable experience for readers.

Why Interactive Marketing is Crucial: Unleashing the Power of Engagement

Interactive content holds a commanding edge over static content, capturing attention with 81% more effectiveness. Embracing interactive marketing offers a multitude of advantages:

  1. 🌟 Improving Brand Awareness: Fun and original interactive content leaves a positive, modern impression, fostering a stronger connection between your audience and your brand.
  2. 👥 Boosting Audience Engagement: Interactive experiences, like quizzes, games, and personalized content, entice your audience to return and actively interact with your brand.
  3. 🔐 Building Audience Loyalty: By gathering data and personalizing interactions, you can forge lasting relationships with your audience, promoting loyalty and trust.
  4. 💼 Converting Prospects into Customers: Interactive content increases submission rates, collecting more data and facilitating the conversion of prospects into loyal customers.

Unlock the Potential of Interactive Marketing for Data Collection

In the face of a cookieless world and evolving data collection strategies, interactive marketing takes center stage for gathering first-party and zero-party data. By offering valuable, entertaining, and relevant content, interactive marketing encourages consumers to share insights about themselves.

As the marketing landscape evolves, interactive marketing stands as a powerful ally at every stage of your customer’s journey – from data collection to audience engagement and customer retention. Embrace the interactivity revolution, and your brand will soar to new heights in the digital era.

Interactive marketing in practice: examples of major brands 

AR Game

Milo used an AR effect enabling user-generated content and AR games to run innovative contest campaigns that boost engagement from fans and increase brand recall. To promote engagement from fans, gamification will be the best choice. User-generated Content campaigns enhanced with AR Games can boost engagement and raise brand awareness in users’ networks. This AR Game has a 6000 times open rate and 1400 times capture rate. Like photo contest campaigns, users need to submit the results through photos to participate in the campaign.

Microsite Game

Kirin, an experience-driven brand, aimed to captivate and engage its audience while promoting their Kirin Ichiban product. The primary goal was to boost engagement from fans, create a fun and interactive experience, and increase retention on games. Additionally, they sought to achieve a higher conversion rate and encourage repeat purchases.
The campaign kicked off with the creation of an interactive game that was initially developed as a Web Game. This decision allowed for easy integration on various platforms, making it accessible to a wider audience. The game was centered around Kirin’s brand essence and allowed players to taste the Kirin Experience virtually.

Kirin’s Experience with Game campaign achieved outstanding results, meeting its goals and KPIs. The interactive game proved to be a massive hit, capturing the attention of the target audience and boosting engagement significantly. The use of gaming mechanics elicited excitement among players, who were eager to play and win rewards.

The campaign’s performance was monitored and tracked through a comprehensive dashboard provided by Rangoon.tech. The dashboard presented essential metrics, including Total Players, Traffic, and Facebook Account statistics. This real-time data allowed Kirin to assess the campaign’s effectiveness and make data-driven decisions to optimize results.


Looking to launch cutting-edge digital innovative campaigns for your brand? Look no further! Rangoon.tech offers comprehensive gamified immersive solutions to cater to all your needs. Our end-to-end services are designed to elevate your campaigns and deliver captivating experiences to your audience. Let us transform your marketing efforts into memorable and engaging interactions that leave a lasting impact on your customers.

Microsites: Enhancing Brand Engagement and Interactivity

By / Gamification, Tech for Marketing /

Microsites have emerged as a valuable platform for businesses and brands to effectively reach their target consumers. Also known as “branded blogs,” “communication platforms,” or “independent campaigns,” microsites serve as websites dedicated to publishing content that drives interaction and engagement with the brand.

But what exactly is a microsite?

A microsite is a website with branded content that exists outside of a brand or business’s homepage. What sets it apart from a company-branded platform is that the URL usually does not include the name of the sponsoring company. By registering a new domain name, a microsite is born.

Types of Microsites

Microsites can be broadly categorized into two main types: campaign-based microsites and continuous content publishing microsites.

Campaign-based Microsites

Campaign-based microsites are independent websites created specifically to anchor or support a branded campaign. They are launched and filled with content according to the brand’s strategy and then left to thrive independently.

A notable example of a campaign-based microsite is Fu2016.com, created to promote the premiere of Season 4 of the Netflix series “House of Cards.” This microsite playfully parodied politics while generating hype and interest in the series. Visitors were invited to join the main character, Underwood’s movement and rally support for “important” issues like inequality and entitlement. With its captivating design, attention-grabbing elements, and high-quality videos, the microsite provided compelling reasons for users to engage with its content.

The advantage of campaign-based microsites is their ability to be developed, amplified, and left to grow organically. If the microsite is well-designed and captivating, it can attract significant traffic without continuous effort. Brands and businesses can choose to update the microsite occasionally or amplify it on an ongoing basis, but the bulk of the development work is typically completed during the initial phase.

Microsites with Continuous Content Publishing

These microsites function similarly to media sites, regularly publishing original content without a definitive end date unless discontinued.

A prominent example of a microsite in this category is Red Bull’s Red Bulletin, which operates as an online magazine. With daily content updates, complete staffing, occasional redesigns, and steady growth, this microsite keeps readers engaged over time.

Launching and maintaining microsites that continually post relevant content can be challenging. However, if executed successfully, these microsites offer an engaging way for businesses and brands to interact with customers, increase relevance, and foster growth.

Benefits of Microsites

Microsites offer several benefits that help businesses and brands connect with their target audience and enhance brand awareness.

  • Creating and Increasing Brand Awareness: Microsites showcase essential elements of a brand or business in a tangible and interactive manner. They are designed to be highly shareable across social media platforms, effectively boosting brand awareness and expanding growth potential. By featuring essential elements of a brand in a tangible and interactive way, microsites can boost brand recognition and growth potential. They are highly shareable on social media platforms, further expanding their reach.
  • Gamification: Microsites are an excellent platform for creating games that work seamlessly on mobile, computers, and tablets. Unlike mobile applications, users don’t need to download anything but can simply visit the URL and join in the fun.
  • Cost-effective: Microsites typically consist of a smaller number of web pages, resulting in significantly lower development and setup costs. These sites often focus on delivering essential and engaging content without the need for an extensive web infrastructure.

In summary, microsites offer businesses and brand a valuable tool to reach their target audience, foster engagement, and enhance brand awareness. With their versatility, interactivity, and cost-effectiveness, microsites are a powerful addition to any marketing strategy, enabling businesses to stay connected with consumers and drive growth in an increasingly digital world.

How can a marketing campaign be run utilizing AI?

By / Tech for Marketing /


AI and ChatGPT can play a significant role in running a marketing campaign by providing personalized and interactive experiences for customers. Interactive marketing campaigns can be effectively run using ChatGPT to engage with customers in a conversational manner. Generative AI can also help personalized experience and boost User-generated Content. Here’s how marketers can leverage ChatGPT for an interactive marketing campaign:

  1. Chatbot Integration: Integrate ChatGPT into your website, social media platforms, or messaging apps as a chatbot. Customers can interact with the chatbot to ask questions, seek recommendations, and receive personalized assistance.
  2. Interactive Quizzes and Surveys: Use ChatGPT to create interactive quizzes or surveys that engage customers while collecting valuable data. The chatbot can ask questions, provide multiple-choice options, and offer instant feedback based on the responses.
  3. Gamification and Interactive Content: Incorporate interactive elements, such as games or interactive stories, using ChatGPT. The chatbot can simulate characters, engage customers in interactive narratives, and offer rewards or discounts based on their participation.
  4. Interactive Social Media Campaigns: Launch interactive social media campaigns that encourage customers to engage with ChatGPT. This can involve quizzes, challenges, or creative prompts where customers interact with the chatbot and share their experiences on social platforms.
  5. User-Generated Content: Encourage customers to generate content through interactions with ChatGPT. For instance, customers can share their chatbot conversations, creative outputs, or testimonials, fostering a sense of community and engagement.

Alivenow inc digital agency developed Interactive Marketing Campaign using ChatGPT. Their campaign’s case study is as follows:

Engaging Fans with AI-Powered Team Cheers at the IPL Cricket Tournament

Campaign Concept: Engaging Fans with AI-Powered Team Cheers at the IPL Cricket Tournament

Objective: Enhance fan engagement and create an interactive experience using AI and ChatGPT during the IPL cricket tournament.

Solution: To engage fans and create a unique experience, Alivenow developed an innovative demo that combined AI, live API integration, and text-to-speech technology. The key components of the solution included:

  1. AI-Generated Cheers: Leveraging the power of ChatGPT and generative AI, Alivenow developed a system that allowed fans to generate personalized cheers for their favorite IPL teams. Fans could visit the dedicated website and input their team preference along with a tweet, a poem, or any other message.
  2. Live API Integration: To provide real-time updates and keep fans informed about ongoing and upcoming matches, Alivenow integrated live APIs into the demo. This ensured that fans had access to the latest match schedules, scores, and other relevant information.
  3. Text-to-Speech Narration: To further enhance the interactive experience, Alivenow incorporated text-to-speech technology. The generated cheers were narrated in real-time, creating an immersive and engaging atmosphere for the fans.

Results: The AI-powered team cheer demo received an overwhelmingly positive response from fans during the IPL cricket tournament. The campaign successfully achieved the following outcomes:

  1. Increased Fan Engagement: Fans actively participated in generating personalized cheers, sharing their creations on social media platforms, and expressing their support for their favorite teams.
  2. Social Media Buzz: The campaign generated significant social media buzz, with fans sharing their cheers, tagging their friends, and spreading the word about the interactive experience. This helped in amplifying the reach and visibility of the tournament.
  3. Enhanced Fan Experience: The combination of AI-generated cheers, live match updates, and text-to-speech narration created an immersive and interactive experience for the fans, making their involvement in the tournament more enjoyable and memorable.
  4. Positive Brand Perception: By leveraging cutting-edge AI technology and delivering an innovative fan experience, the IPL cricket tournament organizers were perceived as forward-thinking and customer-centric, further strengthening their brand image.

In the near future, AI-based marketing campaigns will be run by most brands. As AI continues to advance, these trends will shape the future of marketing campaigns, enabling marketers to deliver more personalized, engaging, and impactful experiences for their customers.

How Remax Brand celebrated Myanmar New Year (Thingyan Festival)

By / Social AR /

We are excited to share our previous project with Remax Myanmar, a leading distributor of electronic devices and gadgets in Myanmar. Our goal was to bring together the festive spirit of Thingyan and our expertise in technology through a Facebook AR campaign.

Our Facebook AR game marketing campaign for Remax Myanmar’s Thingyan celebration was designed to engage users and bring the excitement of Thingyan to their mobile devices. We created a custom-made game filter that allowed users to immerse themselves in Thingyan culture and take fun selfies with festive filters. Our game filter generated buzz and excitement on social media, increasing brand visibility and engagement.

The concept of the campaign was inspired by the adorable social culture of the Myanmar people. We took inspiration from the traditional Thingyan food, Mote Lone Yay Paw, made with jaggery and rice powder, and added a fun twist to it. In Myanmar, people like to create funny moments by putting chillies inside some random Mote Lone Yay Paw instead of jaggery. We incorporated this idea into our game, where users had to catch and eat Mote Lone Yay Paw while avoiding chillies to win prizes.

Credit- Remax Myanmar

The user journey for our Facebook AR game marketing campaign was simple and intuitive. Users saw Remax Myanmar’s Facebook post showcasing the game filter effect and clicked on the link to participate. Once they were redirected to the Facebook app, they could start playing Thingyan-inspired games, take fun selfies, and share game results. The game filter was designed to allow users to share their results and experiences on social media, creating a viral effect and increasing brand visibility.

The campaign was a success, with over 6K opens, 2.6K captures, 0.7K shares, and 92.1K impressions. We are delighted to support innovative technologies and creativity that deliver extraordinary user experiences for valued customers.

In conclusion, our Facebook AR game marketing campaign was a fun and engaging way for Remax Myanmar to celebrate Thingyan with their customers while increasing brand visibility and engagement on social media. We look forward to creating more innovative campaigns in the future.

What are interactive marketing campaigns and how can we run those campaigns?

By / Tech for Marketing /

Interactive marketing campaigns are marketing initiatives that engage customers through interactive experiences, such as quizzes, games, surveys, and social media contests. The goal of interactive marketing campaigns is to create a more personalized and engaging experience for the target audience, leading to increased brand awareness, customer engagement, and sales.

Interactive marketing campaigns can be implemented through various channels, including social media, email marketing, and targeted advertising. They are often designed to be fun, educational, and relevant to the target audience, and they encourage customers to participate by offering incentives, such as discounts, exclusive access to new products, or the chance to win prizes.

Interactive Marketing Campaigns can roughly be divided into 2 types: Photo Contests and Video Reel Contests, which are usually run using AR filters, and Gamification campaigns, which are typically run using AR games and Browser games. In addition to regular always-on communication campaigns, unique campaigns using these interactive tools started running more during covid-19, when physical brand activations were not possible.

Interactive Marketing Campaigns are mainly run for the middle and lower part of the marketing funnel, and the objectives are to engage with the audience and build a relationship at the consideration stage and to increase sales at the conversion stage.

In the campaign run to engage the audience at the consideration stage, participants can play Games and AR filters, and the resulting photos, videos and scores are asked to share on social media as User-generated Content which leads to increased brand exposure and reach. In these engagement campaigns, Brands can add a form to collect valuable data about their target audience and market insights, which can be used to refine marketing strategies and make more informed decisions.

Interactive Campaign at the consideration stage

Customers need to purchase the product first to participate in campaigns aimed at increasing the conversion rate and driving more sales. They can enjoy an AR and Gamified experience made exclusively for them by scanning products with AR or activating the browser game through a QR code embedded in product packaging and then share this experience on social media to participate in the campaign. In this way, customers can not only get Branded AR and Gamified experience but also win rewards for participating in the campaign. For brands, both a lot of sales and user-generated content are increased.

Interactive Campaign at the Conversion stage

Here are some steps for running an interactive marketing campaign:

  • Identify your target audience: Determine whom you want to reach with your campaign and what their interests and needs are.
  • Choose the right platform: Select the platform that will allow you to reach your target audience and provide the best experience for them.
  • Develop a compelling concept: Create an engaging and interactive concept that will grab the attention of your target audience.
  • Create engaging content: Develop content that is visually appealing and easy to understand.
  • Offer incentives: Consider offering incentives, such as discounts or exclusive access to new products, to encourage participation in your campaign.
  • Promote your campaign: Promote your campaign through multiple channels, including social media, email marketing, and targeted advertising.
  • Measure and analyze results: Use analytics to track the success of your campaign and make any necessary adjustments to improve future campaigns.

Hope this blog post helps you to understand what interactive marketing campaigns are and how can we run those campaigns. You can also explore case studies about interactive marketing campaigns via this link. https://rangoon.tech/case-studies/

McDonald celebrated Lunar New Year with AR, AI and a clunky metaverse experience

By / Tech for Marketing /

McDonald’s has partnered with Karen X Cheng, a popular web content producer, for a Lunar New Year ad campaign. The 30-second ad, which takes inspiration from Cheng’s personal memories of the holiday as a child, includes a QR code for viewers to access additional campaign materials. The spot ends with a QR code that leads to other campaign assets, like an Instagram AR filter that shifts from a depiction of the Year of the Dragon to another artistic rendition of a fellow woodland creature for the Year of the Rabbit.

To make the Lunar New Year more immersive for customers, McDonald’s has introduced a variety of metaverse experiences using virtual reality, augmented reality, and 3D animation. These include virtual reality zoos, culinary contests, and traditional Chinese games like Weiqi and Mahjong. Additionally, McDonald’s has created a customizable 3D avatar and built-in messaging system for users to chat and exchange photos. The metaverse can be accessed on the official McDonald’s website.

Let’s break down what metaverse elements are involved in this campaign. The first one is Ad that is utilized a technology called neural radiance fields. The ad’s use of NeRF technology comes as AI begins to emerge as a key technology for marketers.

Second one is Instagram AR filter that is created by Digital Artist, Karen X Cheng. Rounding out the campaign is an AR filter on Instagram that uses a 3D illusion to transition from the Year of the Tiger to the Year of the Rabbit.

McDonald’s has also returned to the metaverse with another Lunar New Year activation on Spatial, featuring artwork and sculptures of the 12 Chinese zodiac animals on pedestals with an array of golden arches behind them. McDonald’s will host a Year of the Rabbit celebration on Jan. 25 and a night with the artist on Feb. 2 in the virtual world.

You can enjoy above experiences via this link. This Lunar New Year experience campaign helps Mcdonald to provide a deeper level of engagement and connection with consumers by immersing them in a brand’s world and values. This can lead to a more memorable and emotional connection with the brand, ultimately increasing brand loyalty and positive perception.

Innovate your event marketing to provide an immersive and engaging experience

By / Experiential Marketing /

Experiential marketing focuses on creating immersive brand experiences for consumers. These tactics involve engaging with consumers in a hands-on and interactive way, creating a memorable brand experience that resonates with customers. This can be through the use of interactive displays, virtual reality experiences, or live demonstrations. Experiential marketing allows brands to create a unique and memorable experience for consumers, which can lead to a stronger emotional connection with the brand. These tactics also create a memorable brand experience that can lead to increased brand awareness and loyalty.

One example of experiential marketing is a brand activation event, where a company sets up a booth or display at a trade show or festival. This allows consumers to interact with the brand in a physical way, such as trying out a product or participating in a game. This can create a more memorable and meaningful experience for the consumer, which can lead to increased brand loyalty.

A popular example of an interactive installation at a brand activation event is a virtual reality experience. This allows visitors to step into a virtual world and interact with the brand in a completely new way. For example, a fashion brand could create a virtual reality experience where visitors can try on different outfits and see how they look in real-time. This allows visitors to engage with the brand in a more personal and interactive way, while also giving them a glimpse into the brand’s vision and aesthetic.

Another popular interactive installation at brand activation events is a photo booth. These installations allow visitors to take fun, creative pictures and share them on social media, helping to spread the word about the brand. Photo booths can be customized to fit the theme and aesthetic of the event, and can even include props and backdrops to enhance the experience.

Interactive installations at brand activation events can also include interactive displays, games, and even hands-on workshops. These types of installations allow visitors to get hands-on with the brand and learn more about its products or services in a fun and engaging way.

A virtual reality booth or VR Game at an event where visitors can experience a simulated product demo or immersive gamified experience that is related to product benefits.

A photo booth with augmented reality filters and props that attendees can use to take and share social media photos.

AR Games on a screen can also attract visitors to play with their physical movement and earn rewards.

Another popular AR game is “Treasure Hunt” which allows visitors to search for hidden virtual treasure scattered throughout the event space.

A live projection mapping display on a building or stage that allows attendees to interact with and control the visuals through their smartphones.

A touchscreen game/quiz or voice activation game that visitors can play and compete in to win prizes or discounts on products or services.

Experiential marketing is also a great way for brands to create content for their social media channels. By creating engaging experiences, brands can capture images and video that can be used to showcase their products or services in a more authentic and engaging way.

However, it’s important for brands to carefully plan and execute on-ground activation and experiential marketing campaigns to ensure they are successful. This includes choosing the right location, setting up a well-designed display or experience, and having a trained and professional team to engage with consumers.

In conclusion, on-ground activation and experiential marketing are powerful marketing strategies that allow brands to connect with consumers in a hands-on and interactive way, creating a more meaningful and memorable connection. By creating a memorable brand experience, brands can increase brand awareness and loyalty, leading to long-term success.

Show off your brand personality with AR filters

By / Social AR /

AR filters are a fun way to increase brand awareness and engage with your audience. They can introduce new followers to your business and help existing followers get to know you better and interact with you more. Filters aren’t reserved for silly photos or special occasions, but they are surprisingly powerful for brands. The big benefit of AR is you can get audience members absorbed and involved.

People generally want to share something related to their appearances, involvement, skills, celebration, achievement, and fun on social media. If brands can create AR filter that people will want to interact with and share, current followers or customers will use this custom AR filter and share it on social media. Sharing an Instagram AR filter is free. If it is done well, it costs relatively little money to create and promote. You do not have to have a viral Instagram AR filter to be successful. With such a little investment in the tool, almost any payoff is profit. Micro or “nano” influencers are becoming increasingly popular and powerful because of their niche audiences.

In this way, you can effectively expand your reach and it can help to exponentially increase a brand’s exposure in a short period of time. 

By leveraging the above benefits, brand personality can be communicated with AR filters. There are generally five types of brand personality such as 

  • Sincerity
  • Excitement 
  • Competence
  • Sophistication
  • Ruggedness


AR filters can help to shape each personality and allow audiences to understand brand personality clearly. Not just understanding, such AR filter and interaction makes audiences more memorable about brand personality and positioning. 

There is a danger of being too subtle. If the custom filter does not match the brand identity, it may not yield any benefits. The brand filter should build curiosity and lead customers to your social media profile to browse. AR Marketing can’t be effective if marketers can’t run such campaigns well. Like digital advertising, followers are not able to see AR filters if the brand doesn’t promote well. 

However, you can get the above benefits of running AR Marketing by consulting with an experience marketing agency. Augmented reality is a surprisingly easy and inexpensive way to offer immersive digital experiences that engage consumers. 

3 Steps to run AR Marketing Campaign

By / Featured Blog /

As social AR filters are popular day by day, users are more friendly with AR technology. Marketers can consider AR to run innovative campaigns cost-effectively. However, If you don’t know about such technology, you may be awkward. We are here to help you run such an innovative campaign with the following simple steps.

1. Setting a goal for your AR for the marketing campaign

You can refer to the marketing or digital marketing funnel like awareness, reach > Consideration, Engagement > Conversion, Activate.

For Awareness or Reach Stage, AR Ads are the best use case. You can also create a trending filter that is associated with seasonal events, festivals, etc. This is because this trending filter will appear on social media reels and more reel creators may use such trend filters.

For Consideration or Engagement Stage, Gamification or contest campaign can be run with AR Filter and AR Game. Marketers can build customer relationships and increase brand recall with such engagement campaigns. Social Media noise can be also generated with the photo or video contests on social media.

For Sales Conversions or Activation Stage, Brands can run buyer-only AR contests. To enjoy the AR experience and participate in the AR contest, customers need to buy the product which includes QR code that redirects to AR. With the Target tracking feature, users can scan the product packaging to activate AR experience and take part in the campaign to win something.

You can also read AR Marketing through Marketing Funnel via this blog.

2. Choosing the right AR platform to host your campaign

The AR platform you choose will likely depend on your campaign’s objective. Once you have your goal in mind, you can decide what effect will work best to achieve it. From there, you can narrow down which platforms offer that effect.

Alternatively, you may want to choose a platform first and then figure out which of them provides effects that suit your needs.

Below, we outline the most common AR platforms and offer insights into which effects are available, with some helpful details to keep in mind about each.

Snapchat (or) Viber Lens

Though Snapchat has been around since 2012, its user base is relatively young — 57% of Snapchat users in the UK are under 25 years old.

When Gucci chose Snapchat to showcase their new products via AR, they may have been swayed by the platform’s demographic. It’s well known that young users shop more impulsively than older consumers.

Another advantage of Snapchat is that it offers multiple ways to interact with your audience. For example, brands can generate AR lenses that can be accessed through a Snapcode or promoted to appear on users’ carousel of filters. It’s a fun way to engage with users and get discovered by new ones.

In terms of AR effects, Snapchat offers face and world effects, virtual try-ons, product visualisation, mini-games and image trackers.

Instagram

Having been launched in 2010, Instagram has the dual benefit of being both popular and well-established. It also crosses all audience demographics.

The platform’s popular Stories feature allows users to incorporate filters in pictures or videos and share them with friends and followers.

If your brand already has a wide following on Instagram or has the opportunity to partner with an influencer, leveraging AR promotions through Instagram is great for generating word of mouth and increasing user engagement.

In terms of AR effects, Instagram offers face and world effects, virtual try-ons, product visualisation, mini-games and image trackers.

Facebook

Facebook is the original social media platform. Not only do most people have a Facebook account, but it’s actually one of the most used social platforms out there. The Facebook app also comes pre-installed on many phones and can be an excellent way to reach older users.

Today, the fastest-growing user demographic for Facebook is people aged 65 or older. Facebook also has a broader user base outside traditional western markets, and most of its users are located in Asian countries.

Like Instagram, Facebook also has a Stories feature where users can view, capture, and share your effects.

Facebook offers the same AR features as Instagram does.

Tiktok

TikTok is wildly popular with the younger demographic. The platform is favoured by teens who lip-sync to trending audio clips, perform snippets of choreography, or talk in front of a green screen effect.

For AR advertising campaigns, TikTok enables brands to publish face filters that users can view, capture, and share.

At the moment, TikTok’s AR offerings are limited to the face filter effect. However, the fast-growing popularity of TikTok makes it an excellent platform to raise brand awareness among Gen-Z audiences.

WebAR

WebAR is the most accessible AR platform for consumers. That’s because it doesn’t require any apps — only a web browser, where your audience can interact with your chosen effect.

The platform is especially useful for online shopping and physically activated effects. Keep In mind that AR used to compliment a shopping experience, whether online or in-store, has been proven to enhance consumer satisfaction and sales.

WebAR’s effects include world effects, virtual try-ons, product visualisation, mini-games, and image trackers.

3. Deciding on AR effects for your campaign

For this step, you can read this blog.

After reading this 3 steps comfortably, we hope you will be convinced that AR can be used in Marketing Field and have some ideas for your next innovative AR Marketing Campaign.

Building next-gen immersive brand experience with AR

By / AR Commerce, Tech for Marketing /

Marketing Campaign တွေကို AR အထူးသဖြင့် Social AR Filter တွေသုံးပြီး engaging innovative campaigns တွေကို run လာခဲ့ကြပြီပဲဖြစ်ပါတယ်။ ဒါပေမယ့် AR တွေက Campaign တွေမှာပဲ အသုံးဝင်တာမဟုတ်ပါဘူး။ customer များဆီမှ loyaty ပိုရစေရန်၊ customer experience ပိုကောင်းစေရန်အတွက် ကိုယ့် Brand ကပဲ​ သီးသန့်ပေးတဲ့ experience တွေကို ဖန်တီးတဲ့နေရာမှာလည်း Augmented Reality ကို သုံးနိုင်ပါတယ်။ ဒီ article မှာတော့ AR ကိုသုံးပြီး ဘယ်လို Brand Experience တွေကို ဖန်တီးပြီး customer တွေကို engage လုပ်လို့ရလဲဆိုတာကို ဖော်ပြပေးထားပါတယ်။


– AR Tour in Physical Space (AR Retail Experience )
– AR Commerce
– AR Product Packaging
– AR Print Marketing

– AR Tour in Physical Space (AR Retail Experience)


Brand Experience ပေးနိုင်တဲ့ Showroom မှာ ဖြစ်ဖြစ် Retail store တွေမှာဖြစ်ဖြစ် AR ဖြင့် Assist လုပ်ပေးတာ၊ Navigation လုပ်ပေးတာမျိုးတွေဟာ နောက်ပိုင်း Physical space ကိုပါ digital platform တွေကဲ့သို့ immersive customer engagement ရအောင်နဲ့ data ပြန်ရအောင် လုပ်နိုင်တဲ့ ပုံစံမျိုးတွေပဲ ဖြစ်ပါတယ်။
နမူနာကြည့်ရန် – youtube.com/watch?v=hbubGuYqBiI

– AR Commerce

တကယ်လို့ သင့် Brand က physical product တွေကို Online ကနေ ရောင်းဖြစ်တယ်ဆိုရင် AR Commerce က သင့်အတွက်ပဲဖြစ်ပါတယ်။ customer တွေအနေနဲ့ ဆိုင်အထိ သွားစရာမလိုတော့ဘဲ ၄င်းတို့ရဲ့ အိမ်ကနေပဲ “Try before you buy” ပုံစံမျိုးဖြင့် ၂၄ နာရီ၊ ၇ ရက် ပတ်လုံး စမ်းသုံးနိုင်တော့မှာဖြစ်ပါတယ်။ Makeup, Jewelry နဲ့ Fashion products တွေဖြစ်တဲ့ Glasses, Hat, Shoe, Bag တို့ဆိုရင် customer ရဲ့ ခန္ဓာကိုယ်ပေါ်မှာ AR ဖြင့် Virtual try on အသုံးပြုနိုင်မှာဖြစ်ပါတယ်။ Furniture တို့ အိမ်သုံးပစ္စည်းတို့ ဆိုရင်တော့ customer ရဲ့ အိမ်မှာ Preview Placement ပုံစံဖြင့် နေရာချပြီး အစမ်း ကြည့်နိုင်မှာပဲဖြစ်ပါတယ်။

– AR Product Packaging

FMCG packaging တွေကို add-on အနေနဲ့ entertaining benefits တွေ ထည့်ချင်တယ်ဆိုရင်တော့ product package ကို AR ဖြင့် scan လိုက်ရင် ကိုယ်ဖော်ပြချင်တဲ့ 2D 3D Graphic တွေနဲ့ animation တွေကို ပေါ်လာစေခြင်းဖြင့် Brand Storytelling လုပ်နိုင်တာပဲဖြစ်ပါတယ်။ ဖော်ပြနိုင်တဲ့ content idea တွေကတော့ Brand Story and History, Ingredients, Instruction စတာတွေပဲဖြစ်ပါတယ်။ Retail တွေရဲ့ product shelf ပေါ်မှာ ကိုယ့်ရဲ့ product လေးက ထူးခြားဆန်းသစ်နေပြီး audience တွေရဲ့ attention ကို ပိုရမှာပဲဖြစ်ပါတယ်။

– AR Print Marketing

Branding Material တွေဖြစ်တဲ့ print တွေမှာ AR ထပ်ပေါင်းထည့်ပြီး interactive experience တွေပေးနိုင်မှာပဲဖြစ်ပါတယ်။ ဒါ့ကြောင့် B2B meeting တွေမှာဖြစ်ဖြစ် Corporate Gift တွေပေးတဲ့နေရာမှာဖြစ်ဖြစ် Employee Engagement Activity တွေမှာဖြစ်ဖြစ် ကိုယ့်ရဲ့ branding materials တွေက ပိုဆန်းသစ်ပြီး ပိုစိတ်ဝင်စားစရာကောင်းတဲ့ experience တွေကို ပေးနိုင်မှာပဲဖြစ်ပါတယ်။

How augmented reality is helping NGOs bring sustainability to life

By / Social AR /

For campaigners and brands, finding ways to help people connect with issues like the environment can be a challenge.

“A recurrent problem with the changes affecting our environment is that a large number of people aren’t seeing them coming to their world,” says Isabelle Quevilly, who is the UK head of Facebook’s creative strategy unit, Creative Shop.

Now, a range of campaigns are using augmented reality (AR) technology as a solution.

Expressing yourself

One experience, part of an innovative campaign from Facebook London Creative Shop in collaboration with production studio Unit9, allows users to experience what London’s Trafalgar Square could look like if the concerns of climate activists came to pass.

Created for the September 2019 Global Climate Strike, the smartphone experience overlays users’ view of the square, where the strike congregates, with a flooded, grey wasteland.

The grand buildings that surround it in reality are crumbling, and a chunk has fallen out of Nelson’s Column—a classic backdrop for tourist photographs.Making it relevant

“AR is a great visual way to enable people to understand through a channel they use regularly, such as Instagram.”

—Isabelle Quevilly, UK Head of Creative Shop

Making it relevant

Teaming up with Facebook’s Spark AR platform, National Geographic designed its first ever AR-enabled cover for Earth Day 2020.

By following a link from the magazine’s website or selecting a special “The World in 2070” filter on Instagram, readers could load a virtual cover which projects onto any flat surface.

Once launched, an interactive globe allows readers to select any of 12 different cities to view the predicted high and low seasonal temperatures and average rainfall in 2070.

The experience then compares this future environment to a city which currently has similar weather. For instance, Los Angeles in 2070 will likely feel like present day Quezzanne, Morocco.

This interactive element gives “a real closeness to this new perspective on the world,” says Quevilly.

Creating connections

AR isn’t just about understanding – it can bring people together, too.

“With our client the World Wildlife Foundation (WWF), we used the occasion of Halloween to show Polish people something hardly visible but very real and scary: the mass extinction of species,” explains Malgorzata Nierodzinska, a creative strategist with Facebook Creative Shop.

Defined as “near threatened” – which means the species is close to being at high risk of extinction in the near future – the WWF set out to raise awareness of the white rhino.

For this campaign, one challenge was a limited budget. But what the campaign lacked in funding it made up for in goodwill from celebrities and influencers.

With a goal to build awareness in Poland, the team enlisted Michał Piróg, a dancer, actor and television personality with over 500,000 Instagram followers.

The Instagram campaign showed Piróg dressed in a white rhino costume, accompanied by the slogan #realscary.

Using a combination of influencers and Facebook ads, the campaign was able to reach over 4,000,000 people in all, with hundreds of thousands of them using an AR effect to try on the white rhino costume themselves.

By connecting users around the idea of a costume, the campaign helped convince audiences that fighting the mass extinction of species is vital.

“The AR experience became a way for the community to connect with each other and have the conversation around species extinction,” says Nierodzinska.

Reference:

Facebook Business | 3 August 2020

Metaverse: How can Brands enter this space?

By / Tech for Marketing /

မနှစ်က Facebook ကနေ Meta လို့ နာမည်ပြောင်းလိုက်ပြီး သူတို့ကိုယ်ပိုင် metaverse ကို လုပ်တော့မယ်ဆိုပြီး ကြေညာတဲ့ အကြောင်းကို အားလုံးသိပြီးသားဖြစ်မှာပါ။ Metaverse ဟာ လက်ရှိမှာ လူတိုင်းမသုံးသေးပေမယ့် Sandbox တို့ Decentraland တွေမှာတော့ Metaverse experience ကို စသုံးနိုင်နေပြီဖြစ်ပါတယ်။ သို့ပေမယ့်လည်း အဲ့ဒီ metaverse တွေဟာ Facebook လို Giant social media တစ်ခု မဟုတ်တာကြောင့် လူတိုင်း metaverse သုံးလာအောင်တော့ မစွမ်းဆောင်နိုင်ကြသေးပါဘူး။ Meta(Facebook) ရဲ့ vision နဲ့ သူတို့ရဲ့ အင်အားနဲ့ဆိုရင်တော့ Facebook ကို သူတို့လုပ်နိုင်ခဲ့သလို နောက်တစ်ကြိမ် distruption တစ်ခုအဖြစ် metaverse social experience ဖြစ်လာမလားဆိုတာကတော့ ကျွန်တော်တို့အားလုံး ဆက်လက်စောင့်ကြည့်ရမှာပဲဖြစ်ပါတယ်။

Metaverse platform စစ်စစ်တွေက သိပ်ခေတ်မစားသေးပေမယ့် Blockchain တို့ NFT တို့လို နည်းပညာတွေနဲ့ AR/VR တို့ကတော့ user တွေနဲ့ရင်းနှိီးတဲ့ အဆင့်တစ်ခုကို ရောက်နေကြပါပြီ။ ဒါ့ကြောင့်မို့လို့ အနာဂတ်မှာ Brand တွေအနေနဲ့ audience တွေ (အထူးသဖြင့် လူငယ် audience တွေ) ကို engage လုပ်လိုတဲ့အခါ သူတို့ရှိတဲ့ နေရာတွေကို သွားဖို့လိုအပ်လာမှာပဲဖြစ်ပါတယ်။ Covid ရဲ့ နောက်ဆက်တွဲ behavior changes တွေကြောင့် Zoom တို့လို online video meeting တွေကနေ တဆင့် အချင်းချင်း ထိတွေ့ဆက်ဆံလာကြတာကနေ wholly immerse ဖြစ်သွားမယ့် metaverse လို 3D virtual world အထိ social connection ပုံစံတွေ ပြောင်းသွားနိုင်တာကြောင့် Brand တွေအနေနဲ့လည်း ၄င်းတို့ကို စောင့်ကြည့်သင့်ပါတယ်။

Virtual world မှာ ကိုယ့် brand ကရောင်းတဲ့ product တွေကို ကြော်ငြာရန်၊ product တွေကို 3D ဖြင့် online ကနေ ကြည့်နိုင်ရန် နဲ့ soical commerce အနေနဲ့ ရောင်းချကြရုံသာမက တချို့သော Global brand တွေဟာဆိုရင် ကိုယ်ပိုင် NFTs တွေထုတ်ပြီး Virtual assets တွေ Digital collectibles တွေဖြစ်တဲ့ NFTs တွေကို စုရတာ ကြိုက်နှစ်သက်လာကြတဲ့ လူငယ်တွေကို engage လုပ်လာကြပြီဖြစ်ပါတယ်။ ဒါ့ကြောင့်မို့လို့လည်း HBR က article တစ်ခုမှာ Brand တွေကို အောက်ပါအတိုင်းတိုက်တွန်းထားပါတယ်။

” Brands should always be in a test-and-learn mode, and the digital landscape, in particular, requires intellectual curiosity. The metaverse is potentially the next iteration of how humans use the internet to connect, communicate and transact — sitting on the sidelines too long is not likely to be an option. “

HBRရဲ့ article ကို အောက်ပါ link ကနေ ဖတ်နိုင်ပါတယ်ခင်ဗျာ။
https://hbr.org/2022/01/how-brands-can-enter-the-metaverse?ab=at_art_art_1x1&registration=success

ဒါ့ကြောင့် Metaverse တွေကို audience တွေပိုသုံးလာတဲ့အမျှ Brand တွေအနေနဲ့ marketing နဲ့ advertising campaign တွေကို metaverse ထဲမှာ လုပ်ဖို့ လိုလာမှာလည်း မလွဲမသွေပါပဲ။ metaverse ထဲမှာ campaign တွေ run တဲ့ concept ကို ဥပမာအနေနဲ့ Fornite Game ထဲမှာ Air Jordan လုပ်သွားတဲ့ campaign အကြောင်းလေး ပြန် share ပါရစေ။ Fornite player တွေအနေနဲ့ Air Jordan’s XI Cool Grey sneakers တွေကို ရယူနိုင်ဖို့ touranment ကို နိုင်အောင်ဆော့ရတာမျိုးတွေ၊ Virtual basketball court ထဲမှာ ဝင်ဆော့ရတာမျိုးတွေ၊ Branded videos တွေ ကြည့်ပေးရတာမျိုးတွေ၊ Air Jordan Virutal Museum မှာ ဝင်ပြီး လေ့လာရတာမျိုးတွေ စတဲ့ အဆင့်အဆင့်လုပ်ဆောင်ချက်တွေ လုပ်ရမှာပါ။ ဒါကတော့ ကျွန်တော်တို့ ခုလက်ရှိ run နေတဲ့ campaign မျိုးတွေနဲ့ ဆင်တူပြီး metaverse တစ်ခုအတွင်းမှာပဲ campaign concept တွေကို အကုန်တည်ဆောက်ထားပဲ ကွာသွားတာပါ။
https://www.epicgames.com/fortnite/en-US/news/the-jumpman-zone-and-the-air-jordan-xi-cool-grey-come-to-fortnite

နောက်တစ်ခုကတော့ skateboard brand တစ်ခုဟာဆိုရင် Virtual world concept game တစ်ခုဖြစ်တဲ့ Roblox Game ထဲမှာ virtual skatepark တစ်ခုဖန်တီးထားပြီး player တွေကို virtual စကိတ် tricks တွေ try ခိုင်းပြီး points တွေပေးတာပါ။ အဆိုပါ points တွေကို သူတို့ virtual store မှာပဲ လာလဲလို့ရပြီး Reward အနေနဲ့ player တွေရဲ့ metaverse ထဲက avator တွေရဲ့ design တွေကို customize လုပ်ပေးပါတယ်။

ဒီလိုနည်းတွေနဲ့ Metaverse တွေထဲမှာ youngsters တွေကို engage လုပ်ကြပြီး စာဖတ်သူတွေအနေနဲ့လည်း မိမိ brand အတွက် Metaverse ထဲမှာ next-gen brand experiene တွေဖန်တီးချင်နေလောက်ပြီလို့ထင်ပါတယ်။ Metaverse တွေ ဘာဆက်ဖြစ်လာမလဲဆိုတာကိုတော့ ကျွန်တော်တို့ အတူတူ ရင်ခုန်စိတ်လှုပ်ရှားစွာ စောင့်ကြည့်ပြီး ဆက် hype ကြစို့ဗျာ။

Customer Data Platform

By / Tech for Marketing /

rangoon.tech ဟာ marketing နယ်ပယ်အတွက် immersive နည်းပညာများကို ဖန်တီးပေးလျှက်ရှိသည့် startup ဖြစ်သည့်အားလျော်စွာ brand တွေအတွက် customer experience ပိုကောင်းစေရန်ကူညီပေးနိုင်မယ့် Martech တစ်ခုဖြစ်တဲ့ Customer Data Platform အခြေခံလေးကို ဒီနေ့ shareပေးပါရစေခင်ဗျာ။

Customer Data Platform (CDP) ဟာဆိုရင် CRM ကဲ့သို့ customer နဲ့ relationship တည်ဆောက်ပြီး brandနဲ့ customer တို့ရဲ့ online နဲ့ offline touchpoints မျိုးစုံမှထွက်လာတဲ့ first-party data များပေါ်တွင် အခြေခံပြီး customer တစ်ဦးချင်းစီရဲ့ 360 view ကို CDP မှထုတ်ပေးနိုင်မှာပဲဖြစ်ပါတယ်။

အဆိုပါ data များဖြင့် customer တစ်ဦးချင်းစီရဲ့ profile ကို ရနိုင်ပြီး “နတ်မျက်စိ” လို့ ခေါ်ရလောက်အောင် ဘယ် customer များကို ကိုယ်နဲ့ ဘယ်လို relation တွေရှိတယ်၊ ဘယ် customer တွေကတော့ ဘာတွေလိုအပ်နေတယ် (သူတို့ရဲ့ cosuming pattern အရ propensity modelling လုပ်ပြီး ဒီအချိန်မှာ ဘာတွေလိုအပ်မလဲဆိုတာကို Predictive Customer Analytics နဲ့တကွ ခန့်မှန်းလို့ရပါတယ်) စတာတွေကို သိနိုင်ပြီး သူတို့နဲ့ relavant ဖြစ်တဲ့ သတင်းစကားတွေ၊ ကြော်ငြာတွေနဲ့ စဥ်ဆက်မပြတ် engage လုပ်နိုင်မှာပဲဖြစ်ပါတယ်။

Customer profile များကို တူရာတူရာ segment လုပ်ပြီး customer များကို omnichannel ပေါ်တွင် စဥ်ဆက်မပြတ် engagement လုပ်သွားနိုင်ပြီး personalized marketing campaign တွေကို run နိုင်မှာပဲဖြစ်ပါတယ်။ Omnichannel မှာတော့ social media ads တွေ display ads တွေ ကိုယ့် app (သို့) web ကနေ push notifications တွေအပြင် one-to-one communication တွေဖြစ်တဲ့ chatbot တွေ၊ email တွေအကုန်ပါဝင်မှာပဲဖြစ်ပါတယ်။

ဥပမာ အားဖြင့် ကိုယ့် website ရဲ့ product page ကို ကြည့်သွားတဲ့ သူတွေကို omni channel ပေါ်ကနေ ads တွေ one-to-one message တွေပို့ပြီး engage လုပ်နိုင်ပါတယ်။ ဒါ့အပြင် contextual marketing တို့လိုမျိုး customer တွေရောက်နေတဲ့နေရာ ပေါ်မူတည်ပြီး ဆိုင်ရာဆိုင်ရာ relavant ဖြစ်တဲ့ message တွေပို့ခြင်း စတဲ့ personalized marketing activities တွေလည်းလုပ်နိုင်ပါတယ်။

Exponea Customer Data Platform

အပေါ်မှာပြောခဲ့တာကတော့ marketing campaigns တွေအတွက် ရည်ရွယ်ပြောခဲ့တာဖြစ်ပြီး App analytics တို့လို Brand ရဲ့တခြား field တွေအတွက်လည်း သုံးနိုင်ပါတယ်။

Viber (or) An Exciting channel for marketing and branding

By / Social AR /

Viber community is growing bigger day by day. Viber has many features for business such as Viber Community, Business Messaging, Viber Sticker, Viber Bot, and new feature Viber Lens. Viber integrated with Snapchat to their application so users can experience AR filers and Games like Snapchat.

Viber Community

Viber lens is not just a fancy thing. It may be beneficial for us when we build the campaign strategically. Viber Lens is almost the same as Instagram/Facebook filters which are familiar to us. Almost every brand has a Viber channel and some even have Viber bots for their campaigns. The problem is that attracting audiences to the Viber channel might be difficult. This is because the experience Facebook or Instagram social media and Viber Channel are different and the Viber experience is more like messaging experience. So Brands need to have followers on their Viber channel in order to engage with their audiences on Viber Channel by sharing marketing messages at one-to-many communication. In order to attract followers to Viber Channel, Brands need to run campaigns on other media such as Facebook, Instagram, and Display Ads or within Viber app. Without value for audiences, they can’t join Brand Viber Channel easily. So we need to create value for audiences to join the Viber Channel or to engage with Viber Bot.

Viber Horoscope Lens for Viber Horoscope Chatbot

Just like Facebook/Instagram filters, Brands can run social contest campaigns like Photo or Video Contests and earn user-generated content with Viber Lens. This integrated marketing campaign will share on Omni-channels and the objective is to boost followers in Viber Channels. The campaign mechanism is that users need to take photos with Viber Lens which is only available on Brand’s Viber Channel and share the photo on social media to participate in the campaign. So they need to follow Viber Channel and use Brand’s Viber Lens. The benefit for brands is not ended here, Brands can also earn user-generated contents which are shared by users on other channels. Therefore, Brand Awareness can be increased at the same time. This is just an example of the Viber Lens Campaign. Other campaign mechanisms, such as Viber Lens and Viber Bot combo campaign, can be also built based on the Brand’s objectives.

If you are interested to launch Viber Lens, feel free to contact us. We pride ourselves in helping Viber to launch 4 Viber Lens for Myanmar Market.

Benefits of Gamification in Marketing

By / Gamification /

ခုတလော social media ပေါ်မှာ Wordle Game လေး viral ဖြစ်သွားကို မြင်ပြီးသွားကြပြီလို့ ထင်ပါတယ်ဗျ။ ဒါ့ကြောင့် gamification ကနေရနိုင်တဲ့ Brand တွေအတွက် အကျိုးကျေးဇူးလေးတွေကို ရှာပြီး list လုပ်ပေးပါရစေ။ Gamification ကနေရတဲ့ အကြီးမားဆုံး အကျိုးကျေးဇူးကတော့ Branded Game ဆော့ခြင်းဖြင့် audience တွေကို immersive, fun experience ကို ပေးနိုင်တာကြောင့် audience များအနေနဲ့ campaign မှတဆင့် Brand ကို ကြာကြာမှတ်မိစေနိုင်တာပဲ ဖြစ်ပါတယ်။ ခုလို experience ကောင်းကောင်းပေးပြီး brand နဲ့ customer ကြား emotional connection လုပ်ထားတာက audience တွေ စိတ်ထဲမှာ Brand Name ကို စွဲသွားစေပြီး ထိုသူတို့က product တွေကို ဝယ်ယူဖို့ ရွေးချယ်စဥ်းစားတဲ့အခါ ကိုယ့် Brand ကို အရင်ဆုံး သတိရမိစေမှာပဲ ဖြစ်ပါတယ်။ Memorable Experience ကြောင့် Brand Recall ပိုမြင့်စေတာအပြင် Gamification ကြောင့် ရတဲ့ အကျိုးကျေးဇူးတွေကိုလည်း အောက်မှာ ဖော်ပြပေးပါတယ်။

1. Increases User Engagement

reward တွေကြောင့် Gamfication Campaign တွေမှာ engagement rate များဖို့ဆိုတာ အင်မတန်မှ promising ဖြစ်ပါတယ်။ ခုလို audiene တွေအနေနဲ့ brand ကို engage လာလုပ်ခြင်းဟာ long-term relationship တစ်ခုကိုစလိုက်ခြင်းလည်း ဖြစ်ပါတယ်။

2. Makes the promotional offers more interesting

ကိုယ့်ရဲ့ product အသစ်ဖြစ်ဖြစ် အခြားသော incentive ပေးထားတဲ့ offer တွေကိုဖြစ်ဖြစ် လူပိုသိအောင်၊ ပိုစိတ်ဝင်စားအောင် လုပ်တဲ့ campaign တွေမှာလည်း Branded Game တွေကို ထည့်သွင်းသုံးနိုင်ပါတယ်။ Gamification ရဲ့ အနိုင်ရလိုစိတ်နဲ့ ဆုလက်ဆောင် တွေက ပုံမှန် ads တွေထက် customer တွေရဲ့ attention ကို ပိုရနိုင်မှာပဲဖြစ်ပါတယ်။

3. Helps to gather useful customer data

lead generation လုပ်ချင်လို့ဖြစ်ဖြစ်၊ survey ကောက်ချင်လို့ဖြစ်ဖြစ် Game တွေရဲ့အဆုံးမှာ form ထည့်ပြီး customer data တွေကို generate လုပ်နိုင်ပါတယ်။ rangoon.tech မှာဆိုရင်တော့ အဆိုပါ သက်ဆိုင်ရာ brand တွေက collect ထားတဲ့ data တွေကို brand တွေရဲ့ policy အတိုင်း တိတိကျကျ လိုက်နာဆောင်ရွက်ပေးလျှက်ရှိပါတယ်။

4. Generates User-generated Contents

Game မှာ engage လာလုပ်တဲ့ player တွေ ရောက်နေတဲ့ level တွေ၊ Worldle Game လိုမျိုး player တွေရလိုက်တဲ့ အဖြေတွေ၊ achievement တွေ၊ badge တွေ၊ prize တွေကို social media ပေါ် တိုက်ရိုက် share စေချင်ခြင်းဖြင့် မသိသေးတဲ့ သူတွေပါ သိသွားနိုင်တာမျိုးတွေ၊ viral ဖြစ်သွားနိုင်တာမျိုးတွေ စတဲ့အကျိုးကျေးဇူးတွေလည်း ရရှိနိုင်ပါတယ်။

5. Increases conversion rates and traffic

Brand ရဲ့ အဓိက purpose က website(eCommerce) or physical store မှာ traffic တက်ရန်၊ product ပိုရောင်းရရန်အတွက် ဆိုရင်လည်း game ရဲ့ နောက်ဆုံးအဆင့်မှာ coupon code တွေ discount တွေပေးပြီး ကိုယ့်ဆီကို customer ရောက်လာအောင် လုပ်နိုင်ပါတယ်။ ဒါကတော့ campaign objective နဲ့ ချိတ်ပြီး branding သက်သက် နဲ့ customer engagement တွေတက်လာအောင် reward တွေပေးမှာလား၊ sales တက်အောင် reward အဖြစ် coupon တွေပေးမှာလားဆိုတာကို သတ်မှတ်နိုင်ပါတယ်။

အထက်ပါဖော်ပြခဲ့တာတွေကတော့ ဘယ် social media platform ကိုမှ မမှီခိုဘဲ web-based gamification campaign တွေ run ခြင်းဖြင့် ရရှိလာမယ့် ရရှိနိုင်မယ့် အကျိုးကျေးဇူးတွေပဲ ​ဖြစ်ပါတယ်။ Gamification Solutions တွေအကြောင်းကို ဒီ မှာလည်း လေ့လာလို့ရပါတယ်။

2 different Interactive Campaigns for consideration and sales stages

By / Tech for Marketing /

There are two common objectives used to run interactive marketing campaigns on digital. This is a campaign for engagement at the MOFU level and a campaign to increase sales at the BOFU level.

Engagement campaigns are not about immediately boosting sales, but about engaging customers by offering something valuable for audiences. For this reason, if sales do not increase immediately, but because of the rewards and attention of gamification, those who do not know your brand/product will gain awareness through this campaign. Engagement from the campaign can establish a relationship between the brand and the customer who has not yet purchased. Customers who already know the brand will be excited and fun when they join the campaign, remembering your brand and getting stronger brand recall, and will be ready to choose your brand when they consider buying your brand’s product category. Therefore, in addition to Affective emotional ads that can make an emotional connection with the audiences that usually run at the Consideration stage, such gamification engagement campaigns can help to build desire for your brand.

Sales promotion campaigns are, as we all know, a form of lottery (lucky draw) that buys our product. By using tech, it is much more efficient and effective than traditional campaigns due to the benefits such as can retrieve the data of the winners, can generate leads by adding an opt-in form, and real-time control over the prize. Instead of trying to win a lottery by buying your product, you can use a coupon campaign to get traffic to your store or website by spreading coupon voucher codes. rangoon.tech is offering digital sales tools such as Spin & Win and Digital Scratch Card at affordable prices.

(MM Version)

Digital ပေါ်မှာ Interactive marketing campaign တွေ run တဲ့အခါ အသုံးများတဲ့ objective ၂ ခုကို ရှိပါတယ်။ အဲ့ဒါကတော့ MOFU အဆင့်မှာ Engagement ရဖို့အတွက် campaign နဲ့ BOFU အဆင့်မှာ sales တက်ဖို့အတွက် campaign ပဲဖြစ်ပါတယ်။

Engagement campaign များဟာ စျေးအရောင်းကိုချက်ချင်းတက်ဖို့မဟုတ်ပဲ brand ဘက်က customer တွေအတွက် value တွေပေးပြီး engage လုပ်တဲ့ campaign မျိုးပဲဖြစ်ပါတယ်။ ဒီ့အတွက် ချက်ချင်း sales မတက်ပေမယ့် reward နဲ့ gamification ရဲ့ attention ကြောင့် အဆိုပါ campaign မှတဆင့် ကိုယ့် brand/product ကို မသိသေးတဲ့သူဆိုရင် awareness ရလာတာမျိုးတွေ၊ engagement ကြောင့် brand နဲ့ မဝယ်ဖြစ်သေးတဲ့ customer အကြား relation တစ်ခုတည်ထောင်လိုက်နိုင်တာမျိုးတွေ၊ brand ကို သိပြီးသားcustomerတွေ ဆိုရင်လည်း campaign မှာဝင်ပါကြည့်တဲ့အခါ gamification ကြောင့် excite ​and fun ဖြစ်သွားပြီး Brand ကို မှတ်မိကြကာ brand recall ပိုမာလာတာမျိုးတွေ​ စတာတွေကြောင့် customer တွေက ကိုယ့် product category ကို ဝယ်ယူဖို့ စဥ်းစားတဲ့အခါ ကိုယ့် Brand ကို ရွေးချယ်ဖို့ အဆင်သင့်ဖြစ်နေမှာပဲ ​ဖြစ်ပါတယ်။ ဒါ့ကြောင့် Consideration အဆင့်မှာ run လေ့ရှိတဲ့ audience နဲ့ emotional connection လုပ်နိုင်တဲ့ Affective emotional ads တွေအပြင် ခုလို gamification engagement campaign တွေကလည်း ကိုယ့် Brand အပေါ် desire ဖြစ်လာစေဖို့အတွက် ကူညီပေးနိုင်မှာပဲဖြစ်ပါတယ်။ အခုလို engagement campaign များကို innovatively run ရန်အတွက် လိုအပ်တဲ့ Social AR Filter & Game, Instant Mini-Game, Quiz တို့ကို rangoon.tech က Brand များနှင့် Agencies များအတွက် ဖန်တီးပေးလျှက်ရှိပါတယ်။

Sales တက်အောင် run တဲ့ campaign တွေကတော့ အားလုံးသိတဲ့အတိုင်း ကိုယ့်product ကိုဝယ်ရင် ကံစမ်းမဲပေးတဲ့ ပုံစံမျိုးတွေပဲ ဖြစ်ပါတယ်။ ဒီနေရာမှာ tech ကိုသုံးတာကြောင့်​ ဆုရသွားတဲ့သူတွေရဲ့ data တွေ ပြန်ရနိုင်တာတို့၊ opt-in form ထည့်ပြီး lead generate လုပ်နိုင်တာတို့၊ ဆုကို real time control လုပ်လို့ရတာ စတဲ့ အကျိုးကျေးဇူးတွေကြောင့် traditional campaign တွေထက် အများကြီး efficient and effective ဖြစ်ပါတယ်။ ကိုယ့်product ကို ဝယ်မှ ကံစမ်းမဲပေးပြီး ဆုဖောက်ပေးခြင်းတာမျိုးမဟုတ်ဘဲ Coupon ပုံစံသွားချင်ရင်လည်း vouncher code တွေကို ပေးပြီး ကိုယ့်ဆိုင် (သို့) website ကို traffic တက်အောင်လုပ်နိုင် Digital Coupon Campaign တွေလည်း run နိုင်ပါတယ်။ အရင်ကဆို Company အကြီးတွေမှာမှ သုံးနိုင်သည့် Spin & Win , Digital Scratch Card စတဲ့ promotion tools တွေကို အားလုံးလက်လှမ်းမှီနိုင်သည့် စျေးဖြင့် rangoon.tech မှ ဆောင်ရွက်ပေးနေပြီပဲဖြစ်ပါတယ်။

AR analytics: Measuring the success of your AR ecommerce campaign (Poplar Studio)

By / AR Commerce, Social AR /

Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch. 

Augmented reality (AR) campaigns, which are growing in popularity (mobile AR ad placement, for example, is predicted to go from $1.36 billion in 2020 to $6.68 billion by 2025), are no different. 

Even though AR is a relatively new medium, that doesn’t mean that retailers that use it are left in the dark when it comes to evaluating the performance of their campaigns. Quite the opposite. Through AR analytics such as impressions, engagement rate, and dwell time, businesses can measure the exact impact their AR experiences have on their customers — and their bottom line. 

Proven benefits of AR for ecommerce

One of the main advantages of AR campaigns over conventional ones is how well people receive them. In a recent study from Ericsson, almost three-quarters of consumers said they are more likely to notice an ad that incorporates AR elements versus one that doesn’t. Crucially, around 70% also noted that they would like to see more AR ads in the future. Considering that most people hate ads, this is huge. 

“I’ve been in advertising a long time and I’ve never heard of 70% of people asking for more ads of any kind in any context,” said Jake Moskowitz, head of data strategy and the Emodo Institute at Ericsson.

The fact that people enjoy looking at AR ads means that they generally spend more time interacting with them and are more likely to remember them. Our own research shows that the average dwell time on an AR ad is 75 seconds —  4 times longer than the average dwell time on mobile video. Furthermore, AR experiences typically result in 70% higher memory recall. 

Users that really like an AR ad may choose to show it to their family or friends. According to Media Post, people share more than half of AR ads they see with others, making AR campaigns one of the easiest ways for brands to encourage word-of-mouth.

AR can also boost ecommerce conversions. Shopify has reported that using 3D models in AR has allowed some brands to increase their conversion rate by 250%. Even more impressive are the results that were seen by the home furnishing company Houzz. Since it implemented an AR app that allows customers to visualise products in their own homes, Houzz has seen an 11x increase in conversions. 

AR analytics metrics to track

Looking at the above benefits of AR, incorporating this technology into your ecommerce strategy may seem like a no-brainer. But how can you actually prove that AR campaigns are working for your business? 

The immersive nature of AR can make the metrics you’ve previously used seem redundant. The good news is that, as we have mentioned already, there are plenty of other metrics you can track to measure the efficacy of your AR campaign, be it an AR-enhanced product page, an immersive ad, or a social media filter. 

Below are all the AR analytics metrics we provide in our own AR commerce unit, and which you should think about tracking too. Remember that there isn’t one specific metric that is better than others at indicating the success of your campaign. Rather, the power lies in taking a more holistic approach. By looking at all the different data points available, you can draw powerful conclusions about your AR campaigns. 

Ecommerce metrics

An example of an AR furniture visualisation experience

The following AR analytics metrics are useful for tracking shopper interactions on your site’s product pages:

  • Clickthrough rate: The percentage of users who clicked through to view a product in 3D or AR. An important metric, the clickthrough rate tells you how many people are interested in visualising your products in 3D/AR. 
  • Conversion rate: The conversion rate when a product was viewed in AR compared to when it was only viewed as a 2D photo or video. The Australian shoe brand Rollie Nation saw a 39% monthly growth in conversions after integrating AR into their ecommerce strategy.
  • Dwell time: How long 3D/AR viewers spent on a page compared to non-3D/AR viewers. This metric lets you know by how much time AR increases engagement. For instance, we found that after enhancing their product pages with 3D/AR, one of our furniture clients increased their dwell time by 1 minute compared to similar product pages without 3D/AR. And Rollie Nation experienced a 28.45% increase in time shoppers spent on the product page after incorporating AR. 
  • Add to basket rate: The percentage of visitors who added a product to their basket after seeing it in 3D/AR compared to non-3D/AR viewers. This metric tells you the number of users that considered purchasing an item after viewing it in 3D/AR vs non-3D/AR viewers. The women’s fashion and accessories brand Rebecca Minkoff found that shoppers who interacted with a product in AR were 65% more likely to add the item to their carts.
  • Interaction rate: How many site visitors took photos or videos using the 3D/AR experience. This metric tells you how engaged your shoppers were. In general, retailers that use AR see a 19% increase in interactions.
  • Unique/Return users: How many 3D/AR shoppers were new/return users vs non-3D/AR viewers. Another crucial metric, this one lets you know whether your 3D/AR experience encouraged people to return to your store. 
  • Return rate: The number of customers who returned products after seeing them in AR compared to non-3D/AR viewers. This metric tells you whether or not visualising products in 3D/AR can reduce product returns. After the pet brand Gunner Kennels developed 3D models of its dog crates that customers could view in AR, their returns decreased by 5%. 

3D display ad metrics

AR analytics
A 3D display ad campaign from MG Motor, using Google Swirl

The following AR analytics metrics are important for 3D display ads, like Google Swirl:

  • Impressions: How many people were shown your 3D ad. 
  • Engagement: The percentage of users that engaged with the 3D ad, whether by rotating the 3D model or expanding the ad. The 3D Google Swirl ad we developed for MG Motor drove an 8x (800%) higher engagement rate when compared to rich media and a 25% higher engagement rate than automotive vertical benchmarks. 
  • Clickthrough rate: The number of people that clicked on the ad after they were shown it. 
  • Full-screen: The number of viewers that made the ad full-screen. This metric indicates high engagement with the ad. 
  • Interaction time: How much time people spent interacting with a 3D ad, for example, rotating the product in the ad or zooming in and expanding the creative. Overall, people spent 4,600 hours interacting with the MG Motor 3D Swirl Display ad.

Social commerce metrics

A social media filter for NYX Professional Makeup was used to promote a makeup range online, which was linked from the effect.

The following AR analytics metrics are crucial for understanding how your AR social commerce campaigns are performing. 

  • Impressions: The number of people that saw your campaign. The AR filter we created for Maybelline’s ‘#LiftMyMood’ campaign, which had users trying different lip shades as a way to boost their mood, resulted in more than three billion impressions.
  • Opens/Scans: How many times a user either opened or scanned an AR effect. The AR filter we developed for NYX Professional Makeup’s “Haunted Dollhouse” campaign transformed users into five different “haunted” dolls to show them what they would look like wearing a particular makeup look. The experience was opened 2.1 million times in the US. 
  • Captures: How many people captured an AR experience by taking a photo or video of it. 
  • Shares: The number of users that shared an AR experience or effect with their friends and followers. 
  • Engagement Rate: How many users interacted with the AR experience, for instance, liked it, commented on it, or shared it. 
  • Dwell Time: How long on average people looked at the AR experience. 
  • Unique Users/Return Users: How many return users (i.e., people who have interacted with your brand before) and unique users (i.e., people who are new to your brand) saw and engaged with your AR campaign. 
  • Conversions: The percentage of people that saw your campaign and completed a desired action, for example, entered a contest, shared it with their friends, or made a purchase. The AR experience we developed for ViacomCBS to publicise ‘The SpongeBob Movie: Sponge on the Run’ in the US resulted in 181,000 entries being made to weekly sweepstakes and a 29% lift in sales.

Measuring your AR campaign with AR analytics

As AR continues to evolve, it is likely that the number of metrics available to brands for tracking their campaigns will also increase. However, even right now, AR analytics provides measurable and accurate user engagement data that can give businesses a good indication as to whether their AR campaign is working or not. 

Facebook AR လား။ Web AR လား။ App AR လား။

By / Tech for Marketing /

ကျွန်တော်တို့ AR ကိုပြော​ပြောနေပေမယ့် ဘယ်လိုမျိုးသုံးရလဲဆိုတာကို မပြောမိခဲ့ဘူးဗျ။ ဒီနေ့မှာတော့ AR Experience ကိုဘယ်လို အသုံးပြုလို့ရတယ်၊ Brand တွေအနေနဲ့လည်း ဘယ်လိုလုပ်လို့ရတယ်ဆိုတာ share သွားမှာပါ။ အရင်ဆုံးအနေနဲ့ AR နဲ့ VR ရဲ့ ခြားနားပုံကို ဖော်ပြသွားပါ့မယ်။ VR ဆိုတာကတော့ Digital Content တွေကို Headset တပ်ပြီး ကြည့်ရတာဖြစ်ပါတယ်။ User အနေနဲ့ Headset ရှိမှသာ VR experience ကိုခံစားနိုင်မှာဖြစ်ပါတယ်။ AR ကတော့ VR လိုမဟုတ်ပဲ ဖုန်းတစ်လုံးရှိရုံနဲ့ ကိုယ့်အပြင်က တကယ့်ပတ်ဝန်းကျင်အပေါ်မှာ ထပ်ပြီး ဖြစ်နေတဲ့AR Content တွေကို ခံစားနိုင်မှာပါ။

AR Vs VR

User ​တွေ အနေနဲ့ AR App ကို download ယူ၍သော်လည်းကောင်း website link ဖြင့် Browser ထဲ ဝင်၍လည်းကောင်း Facebook နဲ့ Instagram တို့လို Social Media Appတွေမှာ လည်းကောင်း AR ကို အသုံးပြုနိုင်မှာဖြစ်ပါတယ်။ ဒါ့ကြောင့်မို့လို့ App, Web နဲ့ Social Media တို့ဟာ AR ကိုအသုံးပြုနိုင်တဲ့ channel တွေပဲ ဖြစ်ပါတယ်။

အဲ့ဒီ Channel တွေထဲမှာ ဆိုရင်တော့ ကုန်ကျစရိတ်အသက်သာဆုံးနဲ့ Reach အရောက်ဆုံးဖြစ်တဲ့အပြင် customer တွေအနေနဲ့လည်း အသုံးပြုရ အလွယ်ဆုံး ဖြစ်ကာ customer ရဲ့ Facebook App နဲ့ပင် ARကို အလွယ်တကူအသုံးပြုနိုင်တာကြောင့် Social Media AR ဟာဆိုရင်တော့ Brand တွေအနေနဲ့ marketing အတွက် ရွေးချယ်စရာတစ်ခုပဲ ဖြစ်ပါတယ်။ Social Media ပေါ်က AR မှာတော့ AR effect နဲ့ AR Game ဆိုပြီး ၂ မျိုးရှိပြီး မိမိတို့ Brand ရဲ့ Marketing Strategy နဲ့ ကိုက်ညီတဲ့ဟာကို အသုံးပြုနိုင်ပါတယ်။

Web AR နဲ့ App AR တို့ကတော့ Marketing Campaing အကြီးကြီး တွေနဲ့ပိုပြီးတော့ အဆင်ပြေပါတယ်။ ဥပမာ Pokemon Game လို လုပ်ဆောင်ရတဲ့ အဆင့်များသလို ပိုမို စွမ်းဆောင်ရည်မြင့်တဲ့ AR မျိုးကတော့ App နှင့် Web ဖြင့်လုပ်ခြင်းက ပိုမိုသင့်တော်တာမျိုးပါ။ App AR က customerကို ကိုယ့် ecosytem ထဲရောက်အောင် လုပ်နိုင်တာမို့ ငွေကြေးအကုန်အကျ များသော်လည်း user experiene အတွက် ပိုကောင်းသလို user ကိုလည်း ကိုယ့်ရဲ့ asset တစ်ခုအနေနဲ့ AR App ကို ပေးနိုင်မှာဖြစ်ပါတယ်။

Web AR ကတော့ ပေါ့ပေါ့ပါးပါးနဲ့ Link တစ်ခုပဲလိုပြီး ကိုယ့် Website မှာဖြစ်စေ၊ ကိုယ့် online shop platform မှာဖြစ်စေ၊ Facebook နဲ့ Instagram post မှာ ဖြစ်စေ၊ QR code ဖြင့် ဖြစ်စေ User အလွယ်တကူ သုံးနိုင်အောင် ပြုလုပ်နိုင်ပါတယ်။ ဥပမာအနေဖြင့် WebAR အနေနဲ့ Navigation လုပ်တဲ့အခါမှာ သုံးလို့ရပါတယ်။ Bus Stop မှာ QR Code Ads လုပ်ထားပြီး အဲ့ဒီ QR ကို customer က scan လိုက်ရင် browser ထဲရောက်သွားပြီး Camera ပွင့်လာကာ AR Digital Content များပေါ်လာပြီး ညွှန်းချင်တဲ့နေရာကို AR နဲ့ navigate လုပ်ပေးမှာဖြစ်ပါတယ်။

တကယ်လို့ AR ကို စိတ်ဝင်စားတယ်ဆိုရင်တော့ ကျွန်တော်တို့ rangoon.techကို ဆက်သွယ်ပြီး အသေးစိတ်တိုင်ပင်လို့ရပါတယ်ခင်ဗျာ။

Marketing Funnel အဆင့်အလိုက် သုံး၍ ရသော Interactive Campaign Toolkits များ

By / Tech for Marketing /

Marketing လုပ်တဲ့အခါ Awareness, Consideration, Conversion စတဲ့ အကြမ်းဖျင်း Marketing Funnel အဆင့်အလိုက် Campaign Objective တွေကို ထားလေ့ရှိပါတယ်။ မိမိ Brand နဲ့ Customer ကြား ဆက်ဆံရေးကောင်းစေဖို့ အပြန်အလှန် အဆက်အသွယ်ရှိရှိနဲ့ အဆင့်တစ်ဆင့်ချင်းစီမှာ သုံးနိုင်တဲ့ Interactive tools လေးတွေဖြစ်တဲ့ Augmented Reality Game, Augmented Reality Ads နဲ့ Mini-Games( Facebook Games) လေးတွေနဲ့ ၄င်းတို့ကို Campaign နဲ့ ပြန်ချိတ်နိုင်တဲ့ အကြောင်းကိုအောက်မှာဖတ်နိုင်ပါတယ်။

Awareness Stage

ဒီအဆင့်မှာတော့ Brand တွေဟာ Market ထဲမှာ ကိုယ်ရှိနေတဲ့အကြောင်း၊ ကိုယ် Product က ဘာဆိုတဲ့အကြောင်း စသဖြင့် ကိုယ့်အကြောင်းကို customer တွေသိနိုင်အောင် ကြော်ငြာကြပါတယ်။ Facebook, Google စသဖြင့် Digital ကိုသုံးပြီး ads လုပ်တဲ့အခါ ရိုးအီနေပြီဖြစ်တဲ့ Display Ads တွေ product post ads တွေထက်စာရင် Facebook Post Ads မှာဖြစ်ဖြစ်၊ Google Display, Banner Ads မှာဖြင့် ကိုယ့် Brand, Product ကို Story Telling ပုံစံမျိုးဖြင့် Augmented Reality Ads, Interactive Mini-game Ads (Playable Ads) တွေဖန်တီးနိုင်ပါတယ်။ ကိုယ့် Brand ရဲ့ Product/Service အသစ် မိတ်ဆက်တာမျိုးမှာ AR ကိုသုံးပြီး Photo Contest မျိုးတွေ၊ Product explatnation မျိုးတွေလည်း လုပ်လို့ရပါတယ်။ အခုလို AR Ads, Playable Ads စသည်တို့ကို သုံးလိုက်ခြင်းဖြင့် customer ဆီက attention ကိုပိုရနိုင်သလို သူတို့ကိုယ်တိုင် အဆိုပါ AR, Game ကို ပါဝင်အသုံးပြုမှာဖြစ်တာကြောင့် Brand နဲ့ Customer ကြား interactive လည်းဖြစ်စေမှာပါ။ ဒါတွေအပြင် ကိုယ့် Adsမှာ Customerတွေကိုကိုယ်တိုင် ပါဝင်စီးမျောတာကြောင့် dwell time ပိုကြာနိုင်သည့်အပြင် Story ပုံစံဖြင့်ဖော်ပြထားတဲ့ ကိုယ့် Product အကြောင်းကိုလည်း ပိုမိုသိသွားမှာဖြစ်ပါတယ်။ အဆိုပါ AR effect က Photo လည်းရိုက်လို့ရတာကြောင့် customer ကိုယ်တိုင် AR effect နဲ့ ဓာတ်ပုံရိုက်ပြီး ပြန်share လေ့ရှိပါတယ်။ ဒါ့ကြောင့် Customer ရဲ့ network ထဲကိုပါ reach ရောက်သွားပြီး Vial Marketing ပါဖြစ်သွားနိုင်ပါတယ်။

Consideration Stage

ဒီအဆင့်မှာတော့ Brand တွေက စျေးကွက်ထဲမှာ သူတို့ရှိနေတဲ့ကြောင်းကိုသိတဲ့ Customer ဖြစ်လာမယ့်သူတွေနဲ့ Engage လုပ်ပြီး ကိုယ့်product ကို ရွေးချယ်လာအောင် လုပ်ကြပါတယ်။ Audience အနေနဲ့ ကိုယ့် Brand ကိုစိတ်ဝင်တစား explore လုပ်ချင်အောင်ကနေစပြီး ကိုယ့်ကိုလာ ဆက်သွယ်စေချင်တဲ့အထိ contest တွေ campaign တွေလုပ်ကြပါတယ်။ အဲ့ဒီအချက်တွေထဲကမှ ကိုယ်နဲ့ customer ကြား အဆက်အသွယ်မပျက်စေပဲ engagement ကောင်းစေဖို့ကို interactive tools တွေဖြစ်တဲ့ Augmented Reality Game , Mini-Games (Facebook Game) တို့က ကူညီပေးနိုင်ပါတယ်။ အဆိုပါ Tools တွေကို သုံးပြီး ဒီအဆင့်မှာ စျေးထိုးရောင်းတာမျိုးမဟုတ်ပဲ ကိုယ်နဲ့ customer ကြား ရေရှည်ဆက်ဆံရေးကောင်းစေဖို့ engagment နဲ့ loyalty အတွက် rewards ပေးတဲ့ Gamification Campaign တွေလုပ်နိုင်ပါတယ်။ အဆိုပါ Gamification Rewarding Campaign က်ို ကိုယ့် Brand Story အလိုက် တင်ဆက်ပုံအမျိုးမျိုးဖြင့် လုပ်နိုင်ပြီး ပါဝင်ကစားတဲ့ Customer တွေက ကိုယ့် Brand နဲ့ relation ကောင်းတစ်ခု ရရှိသွားမှာဖြစ်ပြီးနောက် သူတို့စျေးဝယ်တဲ့အခါ ကိုယ့်ကို သတိတရနဲ့ ရွေးချယ်ဝယ်ယူဖို့ chance များသွားမှာဖြစ်ပါတယ်။ သူတို့အတွက် ရင်ခုန်စရာ စိတ်ဝင်စားစရာ အသစ်အဆန်း Game လေးတွေ ဖန်တီးပေးပြီး ဆော့ကစားစေခြင်းဖြင့် ကိုယ့် Brand က သူတို့ရင်ထဲမှာ နေရာယူသွားမှာဖြစ်ပါတယ် ။ ဒီလိုလုပ်ခြင်းက directly ချက်ချင်း sale မတက်နိုင်ဘူးဆိုပေမယ့် campaign ကနေ စျေးကွက်ထဲမှာ ကိုယ်အမြဲရှိပြီး customer တွေအတွက် အဆင်သင့်ဖြစ်နေပါလား ၊ သူများတွေလို ပေါ်လိုက်ပျောက်လိုက်ဖြစ််မနေပါလားဆိုတဲ့ အသိကိုပေးနိုင်တာကြောင့် သူတို့စျေးဝယ်တဲ့အခါမှာလည်း ကိုယ့်ကိုပဲ သတိရမှာပါ။ ROI ပြန်တွက်ကြည့်ရင် ads တွေပဲ boost ပြီး တက်တဲ့ sales နဲ့ ခုလို Gamification လုပ်ပြီး indirectly ရတဲ့ sales တို့မှာ ကုန်ကျစရိတ်ချင်းသိပ်မကွာတော့ပေမယ့် customer တွေကို ပေးနိုင်တဲ့ ကိုယ့် Brand ရဲ့ Value ကတော့ အများကြီးကွာပါတယ် ။ ဘာကြောင့်လဲဆို သူတို့အတွက်အကျိုးရှိတဲ့ value တစ်ခုခုပေးတဲ့ interactive campaign ကြောင့်ဖြစ်ပါတယ်။ AR Game , Mini Game ဆော့ပြီး Result ကို Facebook မှာ # နဲ့ပြန် share မယ်ဆို reward တစ်ခုခု မဲဖောက်ပေးတာမျိုးကြောင့် Awareness ပါ ဒီ campaign ကနေ generate လုပ်လို့ရမှာဖြစ်ပါတယ်။ ဒီကနေတဆင့် သင့်ရဲ့ interactive campaign အကူအညီနဲ့ သင်က စျေးကွက်ရဲ့ ဦးဆောင်သူဖြစ်လာမှာပါ။

Conversion

ဒီအဆင့်ကတော့ Customer က ကိုယ့် product ကိုလည်းသိနေပြီ ၊ ဝယ်ဖို့လည်းအဆင်သင့် ဖြစ်နေပြီဖြစ်ပြီး ကိုယ့် Brand ကိုရွေးသင့်မရွေးသင့် စဉ်းစားဆုံးဖြတ်တဲ့ အချိန်ပါ။ အခုလိုအခြေအနေမျိုးက ကိုယ့် Brand ရဲ့ Customer Experience က ကောင်းနေဖို့လိုနေပါတယ်။ ပြိုင်ဖက်တွေမပေးနိုင်တဲ့ Customer တွေအံ့ဩသွားစေလောက်တဲ့ Customer Experience မျိုးကို AR/VR နဲ့ ဖန်တီးလို့ရပါတယ်။ ဒီအဆင့်ကိုလည်း Pre-sales, Point of purchase နဲ့ after-sales ဆိုပြီး ခွဲပြီး AR/ VR နဲ့ Brand Experience ကိုထောက်ပံ့နိုင်ပါတယ်။

Pre-slaes အဆင့်မှာဆိုရင် Online ပေါ်ကနေ
ကိုယ့်ပစ္စည်းကို မဝယ်ခင် AR/VR ကိုသုံးပြီး Virtual စမ်းသုံးကြည့်လို့ရပါတယ်။ အဲ့ဒါကြောင့် customer အနေနဲ့ ဒီ product က ကိုယ်နဲ့ ကိုက်မကိုက်၊ ကိုယ့်အတွက်အဆင်ပြေမပြေ၊ ကိုယ့်အကြိုက်ဟုတ်မဟုတ်ကို မဝယ်ခင်ကတည်းက ကြိုသိရှိပြီး ရွေးချယ်ဝယ်ယူနိုင်တာကြောင့် Brand ကပေးတဲ့ customer experience ကို Customer တွေအနေနဲ့ ဆိုစမှတ်ပြုစေန်ိုင်မှာပါ။ ဥပမာအနေနဲ့ နှုတ်ခမ်းနီ၊ မိတ်ကပ်၊ မျက်မှန်စတဲ့ တစ်ကိုယ်ရည် အသုံးအဆောင်ကနေ အိမ်သုံးပစ္စည်းတွေအထိ Try before they buy ဆိုပြီး မဝယ်ခင်စမ်းလို့ရတဲ့ Value ပေးလို့ရပါတယ်။ VR ကိုသုံးပြီးတော့လည်း အိမ်ရာပြပွဲတွေကို ကြည့်နိုင်တာကြောင့် ပြပွဲက်ိုမလာနိုင်တဲ့နေရာတိုင်း ကိုယ့် online customer တွေကို တိုက်ခန်း/အိမ်ယာ ဝယ်ချင်လာအောင် စေ့ဆော်ပေးနိုင်ပါတယ်။ ပန်းချီပြပွဲလည်း ထို့အတူပါပဲ။ AR/VR သုံးနေရင်း ကြိုက်ရင်လည်း တန်းဝယ်လို့ရအောင် CTA ထည့်ပြီး Product Page ကိုညွှန်းနိုင်တာကြောင့် conversion ဖြစ်ဖို့လည်း အထောက်အကူပြုမှာပါ။

Point-of-purchase အဆင့်ကတော့ ကိုယ့်ဆီကို customer လာအောင် ပ်ိုမိုထူးခြားတဲ့ အတွေ့အကြုံသစ်တွေပေးဖို့ကို Augmented Reality နဲ့ သုံးနိုင်ပါတယ်။ ကိုယ့် Online Shop ဖြစ်ဖြစ် Physical Store ဖြစ်ဖြစ် ကိုယ့်ဆီ Customer လာချင်လာအောင် ကို ကိုယ့် Brand ရဲ့ Story နဲ့လိုက်ပြီး Augmented Reality Experience တွေကိုဖန်တီးနိုင်ပါတယ်။ ဥပမာ ကိုယ့်ဆိုင်ကိုလာရင် Customer တွေရဲ့ ဖုန်းထဲကနေတဆင့် သူတို့ကိုယ်တိုင် သုံးလို့ရမယ့် AR Navigation တွေ၊ ကိုယ့် Brand ရဲ့ ခမ်းနားတဲ့ Story တွေကို အခြေပြုဖန်တီးထားတဲ့ AR Content တွေ ၊ ကိုယ့်ရဲ့ Product ကို customer တွေအတွက် ချစ်ခြင်းဖြင့်ဘယ်လို ဖန်တီးထားတဲ့ဆိုတဲ့ AR content တွေ၊ AR Game/Mini Game လေးတွေကို ဆော့ခိုင်းပြီး ရတဲ့ point က်ို discount ပေးပြီးနောက် marketing အတွက် retargeting လုပ်ဖို့ သူတို့ရဲ့ data ကိုဖြည့်ခိုင်းတာတွေ၊ AR Photo Background လုပ်ထားပြီး ထူးထူးခြားခြား AR Filter တွေနဲ့ ဓာတ်ပုံရိုက်လို့ရတာတွေ စသဖြင့် Marketing Idea အလိုက် AR/VR, Mini-game လေးတွေသုံးပြီး customer experience ပိုကောင်းအောင်လုပ်နိုင်ပါတယ်။ ကိုယ့် product ကိုဝယ်မှ​ အဆိုပါ experience တွေကို ရမှာဖြစ်တာကြောင့် အရောင်းတက်အောင် အဆိုပါ experience များဖြင့် လုပ်နိုင်မှာဖြစ်ပါတယ်။

Post-sales မှာဆိုရင်တော့ customer ဝယ်ယူသွားတဲ့ ကိုယ့် product ရဲ့ packaging မှာ AR content တွေထည့်ပြီး customer တွေဆီကနေ သူတို့က်ိုဂရုစ်ိုက်ပေးတယ်ဆိုတဲ့ ခံစားချက်ကို ရယူနိုင်ပါတယ်။ ခုလို AR မှာတော့ product အကြောင်းကို AR နဲ့ရှင်းပြတာတွေ၊ ကလေးပစ္စည်းတွေဆိုရင်လည်း ကလေးတွေအတွက်ရည်ရွယ်ပြီး AR content လေးတွေ ဂိမ်းလေးတွေ ဖန်တီးတာမျိုးတွေ၊ product သုံးနည်း လမ်းညွှန်ကိုလည်း AR နဲ့ပြတာတွေအပြင် အပေါ် stage တွေကလို ကိုယ့် Brand Story ကို Packaging ကနေတဆင့် AR နဲ့ ဖော်ပြနိုင်ပါတယ်။ ခုလို အဆုံးထိ နည်းပညာဆန်းဆန်းဖြင့် ဂရုစ်ိုက်ပေးခြင်းဖြင့် customer တွေအနေနဲ့ ကိုယ့်ဆီကို နောက်တစ်ခါ ပြန်လာဖ်ို့ အခွင့်အရေးများမှာဖြစ်ပါတယ်။

Credit- Nescafe Myanmar

ဒီလိုအဆင့်တွေအလ်ိုက်လုပ်လို့ရတဲ့ Campaign တွေနဲ့ campaignမှာသုံးလို့ရတဲ့ Advanced Digital Tools တွေကို ရှင်းပြပေးထားတာဖြစ်ပြီး ရရှိမယ့် အကျိုးကျေးဇူးတွေက်ိုလည်း ဖော်ပြပေးထားတာဖြစ်ပါတယ်။ ခုလို Ideasတွေကို reference လုပ်ပြီး ကိုယ့် Brand အလိုက် အထူးခြားဆုံး အဆန်းသစ်ဆုံးသော customer တွေကိုယ်တိုင်ပါဝင်လို့ရတဲ့ interactive marketing campaign တွေဖန်တီးချင်တယ်ဆိုရင်တော့ လိုအပ်တဲ့ Digital Tools တွေရရှိဖို့အတွက် rangoon.tech နဲ့ အခမဲ့တိုင်ပင်လို့ရပါတယ်ခင်ဗျာ။

How to boost sales with AR?

By / Social AR /

“Experience before you buy”

AR ရဲ့ သဘောသဘာဝအရ ဖုန်းကနေတဆင့် တကယ်အစစ်မဟုတ်တဲ့ digital object တွေကို virtually ပေါင်းထည့်ပေးပြီး တကယ်အစစ်အတိုင်း မြင်ရအောင် ဖန်တီးပေးတာဖြစ်တာကြောင့် customer တွေအနေနဲ့ product တွေကို တကယ် မဝယ်သေးဘဲ AR ကိုသုံးပြီး စမ်းကြည့်လို့ရပါတယ်။ Facebook AR Ads မှာ ကိုယ့် product တွေ ဖြစ်တဲ့ မျက်မှန်၊ မိတ်ကပ်၊ နှုတ်ခမ်းနီ နဲ့ အိမ်အသုံးအဆောင်ပစ္စည်း စတာတွေကို AR ဖြင့် မဝယ်ခင် စမ်းသုံးကြည့်လို့ရအောင် လုပ်ပြီး color ရွေးတာ size ရွေးတာ စတာတွေလုပ်နိုင်ပြီး Customer အကြိုက်နဲ့ ထပ်တူကျပါက တစ်ခါတည်း တန်းဝယ်လို့ရအောင် Post မှာ CTA ထည့်လို့ရပါတယ်။ အထက်ပါအတိုင်း AR ads လေး run ပြီး targer audeince ကို ကိုယ့် productအား AR နှင့် စမ်းသုံးကြည့်စေကာ ကြိုက်နှစ်သက်သည်ကို တစ်ခါတည်း ဝယ်ယူနိုင်စေခြင်းဖြင့် sales တက်စေမှာဖြစ်ပါတယ်။

Preview Placement
Virtual Try-on Solution

AR as entertaining tools or AR contest

ကိုယ့် product packaging မှာ QR code ထည့်ပြီး အဆိုပါ QR ကို scan လိုက်ပါက ကိုယ့် Brand, Product, Campaign နှင့်လိုက်ဖက်ညီအောင် ဖန်တီးထားတဲ့ AR filter ဖြစ်စေ၊ AR Game ဖြစ်စေ တက်လာကာ ကိုယ့် product ကို ဝယ်သည့် customer ကို Exclusive AR experience ပေးနိုင်မှာပဲ ဖြစ်ပါတယ်။ ဥပမာ- နို့အေးပုလင်းမှာ QR code ထည့်ပြီး scan ဖတ်လိုက်ရင် အဆိုပါ အအေးမှ ရမယ့် vitamin တွေ၊ benefit တွေအကြောင်းကို AR နဲ့ ပြပေးတာမျိုးဖြစ်ပါတယ်။ ကလေးအသုံးအဆောင်ပစ္စည်းများတွင်လည်း ကာတွန်းရုပ်လေးများနှင့် ချိတ်ဆက်သုံးနိုင်ပါသေးတယ်။ ယခုလို product ဝယ်သည့် customer ကို သီးသန့်ပေးတဲ့ AR experience မှာ contest နဲ့လည်း ချိတ်ပြီး sales တက်အောင် လုပ်နိုင်ပါတယ်။ Contest idea ကတော့ AR filter ဆိုလျှင် ဓာတ်ပုံရိုက်ပြီး viral ဖြစ်အောင် social media ပေါ် # နဲ့ ပြန် share တင်ခိုင်းတာမျိုး၊ AR Game ဆိုလျှင်လည်း ကိုယ်ဆော့ထားတဲ့ Game result ကို social media ပေါ် # နဲ့ ပြန်share ခိုင်းတဲ့ပုံစံမျိုးနဲ့ AR contest လုပ်နိုင်ပါတယ်။ အဆိုပါ user-generated content တွေကို Messenger, chatbot, comment မှာ လာပို့ခိုင်းပြီး အကောင်းဆုံးဓာတ်ပုံ၊ အမှတ်အများဆုံး game playerကို ဖြစ်စေ၊ contest မှာ ပါဝင်သူတွေကို မဲပြန်နှိုက်ပြီး ဖြစ်စေ ဆုပြန်ပေးနိုင်ပါတယ်။ အခုလို AR contest မှာ ပါချင်ရင်တော့ customer အနေနဲ့ product ကိုဝယ်ရမှာပဲ ဖြစ်ပါတယ်။

AR Contest

အထက်မှာဖော်ပြခဲ့တဲ့ idea တွေကတော့ အရောင်းတက်စေချင်တဲ့ marketing objective အတွက် AR ကို သုံးသွားတာ ဖြစ်ပါတယ်ခင်ဗျာ။ ခုလို covid-19 ကြောင့် event တွေ မလုပ်နိုင်တဲ့အချိန်မှာ activity တစ်ခုအနေနဲ့ AR contest ကို run ဖို့လည်း အကြံပြုပါရစေခင်ဗျာ။

AR contest အကြောင်း [ https://bit.ly/2H6Eg4Q ]

AR ကိုသုံးပြီး ဘယ်လို contest campaignတွေ run လို့ရလဲ။

By / Social AR /

Brand တွေအနေနဲ့ Marketing မှ အမျိုးမျိုးသော objective တွေအတွက် Contest တွေ ပြုလုပ်ကြပါတယ်။ Customer အသစ်တွေကို ဆွဲဆောင်ဖို့၊ ရှိပြီးသား customer တွေကို ဆက်ထိန်းထားဖို့ နဲ့ ကိုယ့် (အသစ်ထွက်ရှိလာတဲ့) Product တွေကို customer တွေမျက်စိကျစေဖို့ လုပ်ကြတဲ့ Contest Campaign တွေမှာ Augmented Reality ကိုလည်း ထည့်သုံးလို့ရပါတယ်။ အခုလို AR ကို ထည့်သုံးခြင်းဖြင့် ပုံမှန်လုပ်နေကြ ရိုးနေပြီဖြစ်တဲ့ contest တွေထက် idea စုံစုံလင်လင်နဲ့ ပိုမိုဆန်းသစ်အောင် ဖန်တီးနိုင်မှာဖြစ်သလို customer ကိုလည်း new experience ပေးနိုင်မှာပဲ ဖြစ်ပါတယ်။ ဆက်လက်ပြီး ဘယ်လိုလုပ်လို့ရမလဲဆိုတာကို ဆက်လက်ပြောပြသွားပါ့မယ်။

AR Game

AR Game ကတော့ customer တွေကို AR နဲ့လုပ်ထားတဲ့ Game တစ်ခုကစားစေပြီး အမှတ်အများဆုံးသူကို ဆုပေးတဲ့ ပုံစံမျိုးပဲဖြစ်ပါတယ်။ ပုံမှန်ရိုးရိုး Game နေရာမှာ Head Movement, Hand Gesture, Eye Control တို့နဲ့ ဆော့လို့ရတဲ့ AR Game အဖြစ်ပြောင်းလဲသုံးလိုက်တဲ့ သဘောပဲဖြစ်ပါတယ်။ ပုံမှန် Game ထက် ပိုလည်းမိုက်သလို Brand Experience တစ်ခုအနေနဲ့လည်း ဖန်တီးလို့ရပါတယ်။

AR Quiz

နောက်တစ်ခုကတော့ ကိုယ့် Brand အကြောင်းဘယ်လောက်သိလဲ Quiz မေးလို့ရတာတွေ၊ ကိုယ့် campaign theme (eg: World Cup Campaign) နဲ့ဆိုင်တဲ့ Quiz တွေကို AR နဲ့မေးနိုင်ပါတယ်။ အမှတ်အများဆုံးဖြေနိုင်သူကို AR Game လိုပဲ ဆုပေးတဲ့ ပုံစံမျိုးနဲ့ သွားလို့ရပါတယ်။

User-Generated Content

AR Game ပုံစံမဟုတ်တော့ဘဲ ကိုယ့် Brand နဲ့ ဆိုင်တဲ့ AR effect တစ်ခုခု၊ ကိုယ့် Product နဲ့ ဆိုင်တဲ့ AR Effect တစ်ခုခု၊ ကိုယ့် Campaign နဲ့ဆိုင်တဲ့ AR Effect တစ်ခုခု (သီတင်းကျွတ် seasonal campaign) စတဲ့ AR filter လေးတွေဖန်တီးပြီး customer ကို အဲ့ဒီ effect သုံးပြီး ဓာတ်ပုံရိုက်ကာ Social Media ပေါ်ပြန်တင်ရတဲ့ပုံစံမျိုးနဲ့ Contest မှာ ပါဝင်ဖို့ ဖိတ်ခေါ်လို့ရပါတယ်။ အကျိုးဆက်ကတော့ ကိုယ့် Brand ပါနေတဲ့ AR effect နဲ့ရိုက်ထားတဲ့ photo က customer ရဲ့ network ထဲထိ ရောက်သွားကာ ၄င်း network ထဲမှ မသိသေးတဲ့ customer များကိုပါ ကြော်ငြာပြီးသားဖြစ်သွားမှာ ဖြစ်ပါတယ်။

Participation Trophy

ကိုယ့်ဆိုင်ကိုလာတဲ့ customer တွေကို AR နဲ့ fun ဖြစ်စေမယ့် Activity တစ်ခုလုပ်ခိုင်းပြီး ပါဝင်သူတိုင်းကို စျေးလျှော့ပေးတဲ့ ပုံစံမျိုးလည်း လုပ်လို့ရပါတယ်။ စားသောက်ဆိုင်များ၊ Mart များတွင် ပိုသင့်တော်ပြီး order မှာယူ စောင့်ဆိုင်းချိန်အတွင်း AR Game ဆော့ခိုင်းထားကာ Brand နဲ့ Engagement တစ်ခုကို ဖန်တီးလို့ရပါတယ်။

အထက်တွင်ဖော်ပြသွားခဲ့တာတွေကတော့ AR နဲ့ Promotional Contest run လို့ရတဲ့ ပုံစံတွေပဲ ဖြစ်ပါတယ်။ Marketer တွေအနေနဲ့ ဒီထက်ပိုပြီး အသေးစိတ်သိလိုလျှင်လည်း ကျွန်တော်တို့ rangoon.tech နှင့် အချိန်မရွေးတိုင်ပင်နိုင်ပါတယ်ခင်ဗျာ။ ကျွန်တော်တို့ rangoon.tech ဟာဆိုရင်တော့​ technology service တွေကို Marketing sector အတွက် သိီးသန့်ထောက်ပံ့ပေးနေတာဖြစ်လို့ Marketer တွေရဲ့ သဘောကို အနားလည်ဆုံးနဲ့ Marketer တွေနဲ့ အနီးဆုံးမှာ ရပ်တည်လျှက်ရှိပါတယ်ခင်ဗျာ။

Social AR Marketing through the marketing funnel

By / Social AR /


We generally divided marketing funnel into awareness, consideration and conversion. According to each stage, we can run AR campaigns to achieve marketing goals.

Raising brand awareness with AR campaign

To raise brand awareness, Brands can produce AR filter that relates to seasonal events or festivals or celebrity or entertainment or emotional connection. If the audiences use this Brand’s AR filter, capture and share it on social media, their friends can see that Brand’s content through photos or videos. In this way, Brand Awareness can be generated and many chances to go viral with these lovely AR. The ability to create content which the users can relate to and thus can expand the extent to which customers are able to recall or recognize a brand (which is the definition of brand awareness) is the main strength of social media AR marketing.

Brand's Social AR Filter

Boosting engagement from fans using AR Filter and AR Game

When we want to run a customer involvement campaign, Facebook AR Game can be used to boost engagement from fans. Photos or Videos contest (User-generated Content) campaigns enhanced with AR filter can also be run to boost engagement and then raise brand awareness in users’ networks. AR effects enabling user-generated content and AR games are those AR effects that can be used to organize fresh and innovative contests. Today, most brands run interactive marketing campaigns to engage with their customers and increase brand recall. Thanks to the reward system, people love to win a chance in a contest by engaging in interaction with the brand. Thus, these types of campaigns assist to achieve the overall objective of the brand (Brand Equity and Market Share).

Nescafe AR Filter

Boosting sales with entertaining benefits

Thanks to the fact that every AR effect has its own link, some brands decide to put QR codes on their packaging or use target tracking to activate AR effects by clients who bought their product. This is a great way to add a special, fun bonus or give the customer a chance to participate in the AR contest and win a prize. Create a compelling offer for your customers (enhanced with Augmented Reality Customer Experience) at online/offline point-of-purchase or at the store location. In this way, you will have differentiation on customer experience than your competitors. (Lenslist)

Fair&Lovely AR Filter

We, rangoon.tech, always help marketers to achieve their goals using our blended knowledge of technology and marketing. We are always open to discuss about interactive marketing campaigns.

How Augmented Reality Can Propel Ecommerce Growth?

By / AR Commerce /

AR allows e-commerce customers to preview products or experience services in their own environment and on their own time, before electing to make a purchase. Using AR, your customers can preview products and be more likely to pick the right product the first time.

Here are the top four ways that e-commerce stores are currently using AR.

1. Social media filters.

We mentioned Snapchat up top. If you’ve been on there or Instagram Stories lately, you’ve probably used an AR filter. These filters were once used ‘just for fun’, but over the years there has been a rise in the number of brands who are jumping on the AR bandwagon.

Why are brands using social media AR filters? There are three key benefits:

  • Increased awareness of a brand or product: It is a great way to showcase a new product by telling people to ‘test’ how it’ll look on them.
  • Increased engagement: AR filters are a good way to boost audience engagement. For example, you can encourage people to tag you in their stories when they use the filter to enter a competition.
  • “Wow” factor: There are so many brands on social media right now. Adding an AR filter can help showcase just what makes you special.

Remember back in 2017 when Ben & Jerry’s created a highly interactive Facebook AR filter game to launch a new ice cream flavor? The game encouraged people to ‘catch’ marshmallows in their mouth. This type of filter takes more work to bring to market but it is endlessly entertaining and shareable.

Ben and jerrys

We MakeUp, the Italian cosmetics brand, created an AR filter on Facebook that allowed users to ‘try-on’ different shades of its lipstick. Users could find their perfect match and make the purchase right away.

The creative involved a video that demonstrated the filter’s use, encouraging users to try it for themselves. The campaign was a huge success with53% higher CTR and a 28-point lift in sales when compared to video-only ads.

We MAkeup

2. Preview placement.

Buying the wrong item is quite common in ecommerce because the customer can’t physically handle the product. For example, the shopper might buy a sofa set and later realize that it just doesn’t look good with the rest of the décor. That’s where preview placement can help.

It gives customers a real-time glimpse of what the product will look like when placed in their environment.

For example, Sony Electronics recently launched the Envision TV AR app as a way to “try before you buy”. This means that homeowners could preview how a Sony TV will fit on the wall or in the space that they had in mind for placement. With the app, users could accurately determine which TV size was perfect for their space by using a smartphone and the Envision TV AR app.

Etsy, an online marketplace famous for giving creators a platform to sell their art. With so many options it can be tough to select a print or painting, let alone visualize how it will look in a space. That’s why Etsy is helping consumers preview wall art in their own spaces with a new AR feature on its iOS app. So, you no longer have to rely on imagination alone when wondering if a certain print would look good above your couch.

Etsy AR

Here’s another example of preview placement.

Burrow, a DTC furniture brand, uses AR to help customers visualize how their couches will fit in their living rooms. Their Burrow at Home app uses ARKit to place true-to-scale 3D models of Burrow’s couches in photos taken on customers’ iPhones and iPads.

burrow ar

3. Virtual try-on solutions.

According to a report from customer experience platform Narvar, the top reason why consumers returned goods from Amazon (34%) and other retailers (46%), was the wrong size, fit, or color.

Not every brand can offer a home try-on facility likeRevelry that allows dress samples and swatches shipped right to your door. But virtual try-on is an alternative that’s trying to close the gap.

AR helps online shoppers understand what they’re buying and how precisely items from clothing to cosmetics will work for them. Virtual try-on allows them to see how the item will look before adding it to the shopping cart.

Today, there’s a slew of brands who have embraced AR technology to offer virtual try-on functionality to the customers. For example, online jewelry retailer Kollectin’s app launched an AR feature called “Xperience” to let customers virtually try on jewelry.

Similarly, eyeglass maker Warby Parker is also playing in the AR space, allowing people to see what a pair of glasses looks like on their faces before making a purchase.

warby parker

4. Interactive user manuals.

Today, user guides are becoming a lot smarter and interactive. With digital transformation on their shoulders, ecommerce brands are creating interactive user guides that run on top of their website or software. They help users better understand how their product works.

An interactive user manual responds to user actions, providing on-page contextual support when using a software, website, or application. It brands to automate customer support and onboarding and provide more autonomy to the consumer when using a new platform for the first time.

Many AR user manual apps scan the product and indicate the buttons in the real-life environment using graphical arrows and animations with text. While others like Ask Mercedes use Augmented Reality to let you explore the functions of numerous operating elements in a playful way.

Simply enter your questions into the chat text or voice and receive the corresponding response. Complicated issues are easily and systematically explained with images or descriptive videos.

mercedes ar

We, rangoon.tech, provides you with a web-based augmented reality platform designed specifically to increase customer engagement and online sales.

More about AR for e-commerce and online shop.
https://bit.ly/ARcommerce

Ref: https://www.bigcommerce.com/blog/augmented-reality-ecommerce/#how-ecommerce-businesses-are-using-augmented-reality

5 Types of Social AR Filters that you have ever seen

By / Social AR /

Brand တွေအနေနဲ့ အမျိုးမျိုးသော objective တွေအလိုက် marketing campaign တွေကို runကြပြီး အဆိုပါ campaign များတွင် AR filter များကိုလည်း ထည့်လာကြပါတယ်။ AR filter ကို campaign တွေအတွက် အသုံးချလို့ရတဲ့ ပုံစံများကို စုစည်းဖော်ပြပေးလိုက်ပါတယ်။

Face Filter

တွေ့ရအများဆုံး AR filter ပုံစံမျိုးဖြစ်ပြီး User-Generated Content တွေဖန်တီးဖို့ အကောင်းဆုံး AR filter မျိုးဖြစ်ပါတယ်။ front camera ဖြင့် selfie ရိုက်သည့်အခါ ကိုယ်ဖန်တီးထားတဲ့ Creative Design များပေါ်လာပြီး audience ကို အလှဆုံးပုံတွေ ဖန်တီးစေကာ Photo Contest ပြုလုပ်နိုင်ပါတယ်။ 3D ပုံ များထည့်ခြင်း၊ background ပြောင်းလဲခြင်းများပါ ပြုလုပ်နိုင်တာကြောင့် အသုံးပြုသူ audienceကို  စိတ်ဝင်စားစေမှာပဲ ဖြစ်ပါတယ်။ Audience ကို engage လုပ်ဖို့ အလွယ်ဆုံး AR filter မျိုးလည်းဖြစ်ပါတယ်။

Augmented World Effect

Pokemon Go Game ကို ဆော့ရသလိုမျိုးပဲ back camera နဲ့ ပတ်ဝန်းကျင်ကို ချိန်လိုက်လျှင် plane တစ်ခုခုပေါ်မှာ camera ထဲမှာ Augmented 3D object များ ပေါ်လာသည့် filter မျိုးပဲဖြစ်ပါတယ်။ ကြိုတင်ဖန်တီးပြီး ထည့်ထားတဲ့ 3D object ကို camera ရဲ့ view နဲ့ ပေါင်းစပ်မြင်ရမှာဖြစ်တဲ့အတွက် ကိုယ့် ပတ်ဝန်းကျင်မှာတကယ်ဖြစ်နေသည့် experience မျိုးကို ပေးစွမ်းနိုင်မှာပဲဖြစ်ပါတယ်။ လာဘ်ကောင်အရုပ်တွေ၊ ကာတွန်းကာရိုက်တာတွေစတဲ့ 3D animation များကို လည်း AR filter ထဲထည့်ပြီး ပျော်စရာကောင်းတဲ့ experience တွေကို ရယူနိုင်ပါတယ်။ Product ကို အပြင်မှာ လက်တွေ့မမြင်ရသည့် online ပေါ်က customer များကို  Product presentation လုပ်လို့သည့်အခါ အပြင်က product အတိုင်း ဖန်တီးထားတဲ့ 3D object ထည့်ထားသည့် အဆိုပါ AR filter နဲ့လုပ်နိုင်ပါတယ်။ ထိုသို့ AR ဖြင့် Product တွေကို vitual preview ကြည့်နိုင်တာကြောင့် size ကြီးမကြီး၊ ကိုယ့်နေရာနဲ့ လိုက်မလိုက် စတာတွေကို တခါတည်း လေ့လာဆုံးဖြတ်နိုင်မှာပဲဖြစ်ပါတယ်။

AR Portal

ဖန်တီးထားတဲ့ virtual ကမ္ဘာတစ်ခုကို ဖုန်းထဲက camera ကနေတဆင့် ရောက်သွားနိုင်တဲ့ whole new experience ကိုဖန်တီးပေးနိုင်တဲ့ AR filter မျိုးပဲဖြစ်ပါတယ်။ အပြင်မှာ လူက ရှေ့ကို သွားလိုက်ရင် ဖုန်းထဲမှာလည်း အရှေ့ကို နီးကပ်သွားတာမျိုးတွေ၊ virtual world ကို 360 ပတ်လည် ဖုန်းနဲ့ လှည့်ပတ်ကြည့်လို့ရတာတွေ စတဲ့ ထူးခြားတဲ့ အချက်တွေကို ယခု filter မှာတွေ့နိုင်ပါတယ်။

AR Game

Mini Game ပုံစံမျိုးတွေကို လက်နဲ့ တို့ထိပြီးဆော့စရာမလိုပဲ Head Movement, Eye Blinking, Mouth Controlling စတဲ့ gesture တွေကိုလုပ်ပြီး game ဆော့နိုင်မှာပဲဖြစ်ပါတယ်။ Innovative contest campaign တွေလုပ်ဖို့အတွက် သင့်တော်ပြီး gamification tools တစ်ခုအနေနဲ့သုံးနိုင်ပါတယ်။

Image Tracking

ပုံ (သို့) logo ကို scan ဖတ်လိုက်လျှင် ပေါ်စေချင်တဲ့ effect က activate ဖြစ်သွားပြီး creative design များပေါ်လာသည့် AR filter မျိုးဖြစ်ပါတယ်။ ဝိုင်ပုလင်းကို scan ဖတ်လိုက်လျှင် လူကြီးတစ်ယောက်က စကားပြောတဲ့ effect မျိုးကို Target Tracking ဖြင့် ပြုလုပ်ထားချင်ပင်ဖြစ်ပါတယ်။ audience ကို ကိုယ့် product ဝယ်ယူစေရန် entertaining benefit တစ်ခုအနေဖြင့် အဆိုပါ AR filter ကို သုံးနိုင်ပါတယ်။ ထို့အပြင် product အကြောင်း customer ကို educate လုပ်ချင်တဲ့အခါမှာလည်း AR filterကို သုံးနိုင်ပါတယ်။

ကိုယ်လိုချင်တဲ့ Campaign objective ကို အထက်တွင်ဖော်ပြခဲ့သော သက်ဆိုင်ရာ AR filter type များကို သုံးပြီး ရယူနိုင်ပါတယ်ခင်ဗျာ။ Interactive marekting campaign  များကို innovatively run ချင်တယ်ဆိုရင်လည်း ကျွန်တော်တို့ rangoon.tech နဲ့ ဆက်သွယ်တိုင်ပင်နိုင်ပါတယ်ခင်ဗျာ။ rangoon.tech တွင် AR filter များသာမက အခြားသော gamification tools များပါလုပ်ပေးနေတာဖြစ်လို့ လူကြီးမင်းတို့လိုချင်တဲ့အတိုင်း ကျွန်တော်တို့က tech support လုပ်ပေးနိုင်ပါတယ်။

Benefits of running engagement campaigns using digital coupon tools.

By / Gamification /

Digital marketing campaign တွေမှာ display ads တွေက ကိုယ်မျှော်မှန်းထားသလောက် Engagement တွေ traffic မတက်ဘူးဆိုရင် marketer တွေအနေနဲ့  interactive campaigns တွေကို Digital Tools တွေသုံးပြီး run နိုင်ပါတယ်။ အဆိုပါ ဆန်းသစ်သော innovative campaigns တွေကို run ခြင်းအားဖြင့် customer တွေနဲ့ engagement  ပိုမိုကောင်းလာမည်ဖြစ်ကာ competitor တွေထက် market ထဲမှာ နှာတစ်ဖျား အသာရမှာပဲဖြစ်ပါတယ်။

Innovative Campaign တွေ run ရန်အတွက် သုံးနိုင်တဲ့ Digital Tools တွေကတော့ Instant Mini-game, Quiz, Scratch & Win, Spin & Win စသည်တို့ပဲဖြစ်ပါတယ်။ Engagement campaigns run ခြင်းဖြင့် ရရှိနိုင်တဲ့ အကျိုးကျေးဇူးများကို စုစည်းဖော်ပြပေးလိုက်ပါတယ်။

Connect with your customers

အကောင်းဆုံးအချက်ကတော့ ကိုယ့် customer တွေကို ပုံမှန် ads တွေပဲ ပြနေတာမဟုတ်ပဲ customer နဲ့ brand အကြား campaign ကနေတဆင့် customer အတွက် အကျိုးရှိစေတဲ့ value ပေးခြင်းဖြင့် အပြန်အလှန် ဆက်သွယ်နိုင်မှာပဲဖြစ်ပါတယ်။ Brand activity တစ်ခုလည်း ဖြစ်သွားတာကြောင့် customer တွေဘက်ကြည့်ရင် ကိုယ့် Brand ဟာ ရိုးမနေတော့ပဲ အသက်ဝင်လှုပ်ရှားလာမှာလည်း ဖြစ်ပါတယ်။ ခုလို Covid ကြောင့် outdoor activity တွေလုပ်လို့မရတဲ့အချိန်မှာ Digital ပေါ်က interactive campaign တွေက အကောင်းဆုံးဖြစ်မယ်လို့လည်း ထင်ပါတယ်။

Gamification

လူတွေရဲ့သဘောအရ ယှဥ်ပြိုင်အနိုင်ယူပြီး reward တစ်ခုခု ရတာကို နှစ်သက်တတ်ကြတာကြောင့် campaign က Gamification ဖြစ်ခြင်းဖြင့် သူတို့ရဲ့ စိတ်ဝင်စားမှုနဲ့ ပါဝင်လိုမှုကို နှိုးဆော်နိုင်ပါတယ်။ Game ကိုဝင်ဆော့လေလေ audience ရဲ့ ဦးနှောက်ထဲ Brand က စွဲမြဲလေ ဖြစ်ကာ Gamification ကြောင့် Brand Recall ကို တိုးစေမှာပဲဖြစ်ပါတယ်။

Easy collection of customer data

Campaign ကို Lead magnet တစ်ခုအဖြစ်အသုံးချပြီး participants တွေရဲ့ info တွေကိုလည်း ယူနိုင်ပါတယ်။ အဆိုပါ contact info တွေကို နောက်လာမယ့် Message Blast campaign တွေအတွက်လည်း ပြန်အသုံးချနိုင်မှာဖြစ်ပါတယ်။

Generate venue traffic and boost sales

Discount ပေးတဲ့ Digital Coupon တွေကို campaign မှာ ပေးခြင်းဖြင့် ကိုယ့် physical shop (သို့) online shop ကို customer တွေ ပိုမိုလာရောက်စေမှာပဲဖြစ်သလို coupon ကြောင့် customer တွေအနေနဲ့ product များကို ပိုမိုဝယ်ယူကြကာ အရောင်းလည်း ပိုတက်လာမှာဖြစ်ပါတယ်။ Digital Coupon တွေကြောင့် ပေးမယ့်ဆုကိုလည်း real time manage လုပ်နိုင်မှာဖြစ်ပြီး အလေအလွင့်နည်းသွားမှာဖြစ်ပါတယ်။

အဆိုပါ campaign များ run ရန်အတွက် tools များကို rangoon.tech မှ ရေးပေးလျှက်ရှိတာကြောင့် လူကြီးမင်းတို့  အနေနဲ့ local မှာပဲ စျေးသက်သာစွာဖြင့် engagement campaign တွေ run နိုင်မှာပဲဖြစ်ပါတယ်။

Case Study Link: https://bit.ly/3m4DynF