In the fast-paced world of marketing, grabbing the attention of consumers has become a Herculean task. Today’s consumers are bombarded with a staggering 3,000 commercial messages daily, yet they only manage to remember a mere 4 of them. In this crowded landscape, traditional marketing methods often fall short. To stand out and connect with an audience that spends more time online than ever, brands must break free from the norm.
Enter the realm of Interactive Marketing.
π‘ Interactive marketing, a tried-and-tested tactic for over a decade, demands active engagement from the audience to fully experience the brand. It fosters a two-way dialogue between the brand and its followers, prospects, or consumers. The beauty of interactive marketing lies in its seamless integration into inbound marketing strategies, being as impactful as blog posts, social media updates, and emails.
Unleashing the Potential of Interactive Marketing: Diversify Your Approach
Interactive marketing is a versatile tool that can be effectively wielded in various forms. Here are some stimulating types of interactive marketing to incorporate into your strategy:
- π Contests: Everyone loves a good contest, especially when it offers attractive offers and giveaways. Launching contests periodically keeps your audience engaged, connected, and eager to win exciting rewards.
- π Quizzes and Tests: Simple yet powerful, quizzes invite your audience to interact and learn more about your brand. Whether based on pictures, videos, audio, or text, quizzes offer valuable insights into your audience’s preferences and needs.
- π Polls and Surveys: The age-old way of asking questions never loses its charm. Polls and surveys are excellent tools to understand your audience’s opinions and collect valuable customer data, leading to improved customer experiences.
- πΈ User-Generated Content (UGC): Authenticity matters, and UGC is a treasure trove of it. Photos, videos, testimonials, and more created by unpaid contributors generate higher engagement and trust, making them a potent addition to your strategy. Social AR Filters work here to run UGC campaigns. With AR filters, Branded Photos or Videos can be generated and easily shared on social media.
- π₯ Interactive Videos: Transform passive viewers into active participants with interactive videos. Incorporating clickable elements, 360Β° views, scrolling, and other digital actions creates an immersive experience that captivates your audience.
- πΉοΈ Games: Injecting fun into your content can make a world of difference. Puzzles, memory games, and other interactive formats elevate your content above the noise and offer a competitive edge.
- π Interactive Storytelling: Engaging visuals, such as interactive infographics, pictures, gifs, and videos, transform your content into an easily digestible and valuable experience for readers.
Why Interactive Marketing is Crucial: Unleashing the Power of Engagement
Interactive content holds a commanding edge over static content, capturing attention with 81% more effectiveness. Embracing interactive marketing offers a multitude of advantages:
- π Improving Brand Awareness: Fun and original interactive content leaves a positive, modern impression, fostering a stronger connection between your audience and your brand.
- π₯ Boosting Audience Engagement: Interactive experiences, like quizzes, games, and personalized content, entice your audience to return and actively interact with your brand.
- π Building Audience Loyalty: By gathering data and personalizing interactions, you can forge lasting relationships with your audience, promoting loyalty and trust.
- πΌ Converting Prospects into Customers: Interactive content increases submission rates, collecting more data and facilitating the conversion of prospects into loyal customers.
Unlock the Potential of Interactive Marketing for Data Collection
In the face of a cookieless world and evolving data collection strategies, interactive marketing takes center stage for gathering first-party and zero-party data. By offering valuable, entertaining, and relevant content, interactive marketing encourages consumers to share insights about themselves.
As the marketing landscape evolves, interactive marketing stands as a powerful ally at every stage of your customer’s journey β from data collection to audience engagement and customer retention. Embrace the interactivity revolution, and your brand will soar to new heights in the digital era.
Interactive marketing in practice: examples of major brands
AR Game
Milo used an AR effect enabling user-generated content and AR games to run innovative contest campaigns that boost engagement from fans and increase brand recall. To promote engagement from fans, gamification will be the best choice. User-generated Content campaigns enhanced with AR Games can boost engagement and raise brand awareness in users’ networks. This AR Game has a 6000 times open rate and 1400 times capture rate. Like photo contest campaigns, users need to submit the results through photos to participate in the campaign.
Microsite Game
Kirin, an experience-driven brand, aimed to captivate and engage its audience while promoting their Kirin Ichiban product. The primary goal was to boost engagement from fans, create a fun and interactive experience, and increase retention on games. Additionally, they sought to achieve a higher conversion rate and encourage repeat purchases.
The campaign kicked off with the creation of an interactive game that was initially developed as a Web Game. This decision allowed for easy integration on various platforms, making it accessible to a wider audience. The game was centered around Kirin’s brand essence and allowed players to taste the Kirin Experience virtually.
Kirin’s Experience with Game campaign achieved outstanding results, meeting its goals and KPIs. The interactive game proved to be a massive hit, capturing the attention of the target audience and boosting engagement significantly. The use of gaming mechanics elicited excitement among players, who were eager to play and win rewards.
The campaign’s performance was monitored and tracked through a comprehensive dashboard provided by Rangoon.tech. The dashboard presented essential metrics, including Total Players, Traffic, and Facebook Account statistics. This real-time data allowed Kirin to assess the campaign’s effectiveness and make data-driven decisions to optimize results.
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