This blog is copied on Burger King and Coupon Tools Case Study.
Kout Food Group is a Kuwaiti-based company, founded in 1982, operating in Kuwait, the United Kingdom, and Kurdistan-Iraq. In Kuwait, it operates franchises of Burger King, Pizza Hut, Taco Bell, Applebee’s… Let’s deep-dive into the Burger King case and how Coupontools contributed to it.
The original campaign idea was as follows. Kout Food wants to distribute digital game coupons in a fast-food restaurant. In this way, they want to boost spending in the fast-food restaurant but at the same time offer a unique experience to the visitors.
The distribution of the coupon was done in the fast-food restaurant using a QR code. Posters, provided with the QR code, hang up in the fast-food restaurant. Visitors scan this QR code. Then the game coupon opens in the browser.
The user can play the scratch & win coupon on his smartphone. Almost every player wins a prize. Most prizes were like a free menu or sandwich. However, there were also some grand prizes to win; like iPhone, ear pods, I watches. After the player sees what prize he has won, he is asked for his phone number to obtain the prize. If the player does not fill this in, he will not be able to claim his prize.
For safe validation and thus prevention of fraud, validation with own imported validation codes was set up. In this way, Burger King completed the digital coupon validation using QR Code Validation System.
Digital always has a unique advantage. It is fully traceable. It gives Burger King a thorough insight into the success of the campaign. It clearly showed that it was a hugely successful campaign. The validation ratio was extremely high. Almost every player who won and then carried out the claim gesture also redeemed the coupon.
- Scratch & win coupon
- Designed by Coupontools
- Data capture
- Phone numbers
- QR code
- Validation with QR System
- Detailed overview of coupon statistics
- More engagement
- Experience marketing
- Increase in average expenditure per customer
- Valuable insights
- Customer data
- Open ratio
- Play ratio
- Claim ratio
- Validation ratio