AR filters are a fun way to increase brand awareness and engage with your audience. They can introduce new followers to your business and help existing followers get to know you better and interact with you more. Filters aren’t reserved for silly photos or special occasions, but they are surprisingly powerful for brands. The big benefit of AR is you can get audience members absorbed and involved.
People generally want to share something related to their appearances, involvement, skills, celebration, achievement, and fun on social media. If brands can create AR filter that people will want to interact with and share, current followers or customers will use this custom AR filter and share it on social media. Sharing an Instagram AR filter is free. If it is done well, it costs relatively little money to create and promote. You do not have to have a viral Instagram AR filter to be successful. With such a little investment in the tool, almost any payoff is profit. Micro or “nano” influencers are becoming increasingly popular and powerful because of their niche audiences.
In this way, you can effectively expand your reach and it can help to exponentially increase a brand’s exposure in a short period of time.
By leveraging the above benefits, brand personality can be communicated with AR filters. There are generally five types of brand personality such as
- Sincerity
- Excitement
- Competence
- Sophistication
- Ruggedness
AR filters can help to shape each personality and allow audiences to understand brand personality clearly. Not just understanding, such AR filter and interaction makes audiences more memorable about brand personality and positioning.
There is a danger of being too subtle. If the custom filter does not match the brand identity, it may not yield any benefits. The brand filter should build curiosity and lead customers to your social media profile to browse. AR Marketing can’t be effective if marketers can’t run such campaigns well. Like digital advertising, followers are not able to see AR filters if the brand doesn’t promote well.
However, you can get the above benefits of running AR Marketing by consulting with an experience marketing agency. Augmented reality is a surprisingly easy and inexpensive way to offer immersive digital experiences that engage consumers.
