AI and ChatGPT can play a significant role in running a marketing campaign by providing personalized and interactive experiences for customers. Interactive marketing campaigns can be effectively run using ChatGPT to engage with customers in a conversational manner. Generative AI can also help personalized experience and boost User-generated Content. Here’s how marketers can leverage ChatGPT … How can a marketing campaign be run utilizing AI? Read More »

We are excited to share our previous project with Remax Myanmar, a leading distributor of electronic devices and gadgets in Myanmar. Our goal was to bring together the festive spirit of Thingyan and our expertise in technology through a Facebook AR campaign. Our Facebook AR game marketing campaign for Remax Myanmar’s Thingyan celebration was designed … How Remax Brand celebrated Myanmar New Year (Thingyan Festival) Read More »

Interactive marketing campaigns are marketing initiatives that engage customers through interactive experiences, such as quizzes, games, surveys, and social media contests. The goal of interactive marketing campaigns is to create a more personalized and engaging experience for the target audience, leading to increased brand awareness, customer engagement, and sales. Interactive marketing campaigns can be implemented … What are interactive marketing campaigns and how can we run those campaigns? Read More »

McDonald’s has partnered with Karen X Cheng, a popular web content producer, for a Lunar New Year ad campaign. The 30-second ad, which takes inspiration from Cheng’s personal memories of the holiday as a child, includes a QR code for viewers to access additional campaign materials. The spot ends with a QR code that leads … McDonald celebrated Lunar New Year with AR, AI and a clunky metaverse experience Read More »

Experiential marketing focuses on creating immersive brand experiences for consumers. These tactics involve engaging with consumers in a hands-on and interactive way, creating a memorable brand experience that resonates with customers. This can be through the use of interactive displays, virtual reality experiences, or live demonstrations. Experiential marketing allows brands to create a unique and … Innovate your event marketing to provide an immersive and engaging experience Read More »

AR filters are a fun way to increase brand awareness and engage with your audience. They can introduce new followers to your business and help existing followers get to know you better and interact with you more. Filters aren’t reserved for silly photos or special occasions, but they are surprisingly powerful for brands. The big benefit … Show off your brand personality with AR filters Read More »

As social AR filters are popular day by day, users are more friendly with AR technology. Marketers can consider AR to run innovative campaigns cost-effectively. However, If you don’t know about such technology, you may be awkward. We are here to help you run such an innovative campaign with the following simple steps. 1. Setting … 3 Steps to run AR Marketing Campaign Read More »

Marketing Campaign တွေကို AR အထူးသဖြင့် Social AR Filter တွေသုံးပြီး engaging innovative campaigns တွေကို run လာခဲ့ကြပြီပဲဖြစ်ပါတယ်။ ဒါပေမယ့် AR တွေက Campaign တွေမှာပဲ အသုံးဝင်တာမဟုတ်ပါဘူး။ customer များဆီမှ loyaty ပိုရစေရန်၊ customer experience ပိုကောင်းစေရန်အတွက် ကိုယ့် Brand ကပဲ​ သီးသန့်ပေးတဲ့ experience တွေကို ဖန်တီးတဲ့နေရာမှာလည်း Augmented Reality ကို သုံးနိုင်ပါတယ်။ ဒီ article မှာတော့ AR ကိုသုံးပြီး ဘယ်လို Brand Experience တွေကို ဖန်တီးပြီး customer တွေကို engage လုပ်လို့ရလဲဆိုတာကို ဖော်ပြပေးထားပါတယ်။ – … Building next-gen immersive brand experience with AR Read More »

For campaigners and brands, finding ways to help people connect with issues like the environment can be a challenge. “A recurrent problem with the changes affecting our environment is that a large number of people aren’t seeing them coming to their world,” says Isabelle Quevilly, who is the UK head of Facebook’s creative strategy unit, … How augmented reality is helping NGOs bring sustainability to life Read More »

မနှစ်က Facebook ကနေ Meta လို့ နာမည်ပြောင်းလိုက်ပြီး သူတို့ကိုယ်ပိုင် metaverse ကို လုပ်တော့မယ်ဆိုပြီး ကြေညာတဲ့ အကြောင်းကို အားလုံးသိပြီးသားဖြစ်မှာပါ။ Metaverse ဟာ လက်ရှိမှာ လူတိုင်းမသုံးသေးပေမယ့် Sandbox တို့ Decentraland တွေမှာတော့ Metaverse experience ကို စသုံးနိုင်နေပြီဖြစ်ပါတယ်။ သို့ပေမယ့်လည်း အဲ့ဒီ metaverse တွေဟာ Facebook လို Giant social media တစ်ခု မဟုတ်တာကြောင့် လူတိုင်း metaverse သုံးလာအောင်တော့ မစွမ်းဆောင်နိုင်ကြသေးပါဘူး။ Meta(Facebook) ရဲ့ vision နဲ့ သူတို့ရဲ့ အင်အားနဲ့ဆိုရင်တော့ Facebook ကို သူတို့လုပ်နိုင်ခဲ့သလို နောက်တစ်ကြိမ် distruption တစ်ခုအဖြစ် metaverse social experience … Metaverse: How can Brands enter this space? Read More »

rangoon.tech ဟာ marketing နယ်ပယ်အတွက် immersive နည်းပညာများကို ဖန်တီးပေးလျှက်ရှိသည့် startup ဖြစ်သည့်အားလျော်စွာ brand တွေအတွက် customer experience ပိုကောင်းစေရန်ကူညီပေးနိုင်မယ့် Martech တစ်ခုဖြစ်တဲ့ Customer Data Platform အခြေခံလေးကို ဒီနေ့ shareပေးပါရစေခင်ဗျာ။ Customer Data Platform (CDP) ဟာဆိုရင် CRM ကဲ့သို့ customer နဲ့ relationship တည်ဆောက်ပြီး brandနဲ့ customer တို့ရဲ့ online နဲ့ offline touchpoints မျိုးစုံမှထွက်လာတဲ့ first-party data များပေါ်တွင် အခြေခံပြီး customer တစ်ဦးချင်းစီရဲ့ 360 view ကို CDP မှထုတ်ပေးနိုင်မှာပဲဖြစ်ပါတယ်။ အဆိုပါ data များဖြင့် … Customer Data Platform Read More »

Viber community is growing bigger day by day. Viber has many features for business such as Viber Community, Business Messaging, Viber Sticker, Viber Bot, and new feature Viber Lens. Viber integrated with Snapchat to their application so users can experience AR filers and Games like Snapchat. Viber lens is not just a fancy thing. It … Viber (or) An Exciting channel for marketing and branding Read More »