Gamification

In the fast-paced world of marketing, grabbing the attention of consumers has become a Herculean task. Today’s consumers are bombarded with a staggering 3,000 commercial messages daily, yet they only manage to remember a mere 4 of them. In this crowded landscape, traditional marketing methods often fall short. To stand out and connect with an audience that spends more time online than ever, brands must break free from the norm.

Enter the realm of Interactive Marketing.

💡 Interactive marketing, a tried-and-tested tactic for over a decade, demands active engagement from the audience to fully experience the brand. It fosters a two-way dialogue between the brand and its followers, prospects, or consumers. The beauty of interactive marketing lies in its seamless integration into inbound marketing strategies, being as impactful as blog posts, social media updates, and emails.

Unleashing the Potential of Interactive Marketing: Diversify Your Approach

Interactive marketing is a versatile tool that can be effectively wielded in various forms. Here are some stimulating types of interactive marketing to incorporate into your strategy:

1. 🎉 Contests: Everyone loves a good contest, especially when it offers attractive offers and giveaways. Launching contests periodically keeps your audience engaged, connected, and eager to win exciting rewards.
2. 📝 Quizzes and Tests: Simple yet powerful, quizzes invite your audience to interact and learn more about your brand. Whether based on pictures, videos, audio, or text, quizzes offer valuable insights into your audience’s preferences and needs.
3. 📊 Polls and Surveys: The age-old way of asking questions never loses its charm. Polls and surveys are excellent tools to understand your audience’s opinions and collect valuable customer data, leading to improved customer experiences.
4. 📸 User-Generated Content (UGC): Authenticity matters, and UGC is a treasure trove of it. Photos, videos, testimonials, and more created by unpaid contributors generate higher engagement and trust, making them a potent addition to your strategy. Social AR Filters work here to run UGC campaigns. With AR filters, Branded Photos or Videos can be generated and easily shared on social media.
5. 🎥 Interactive Videos: Transform passive viewers into active participants with interactive videos. Incorporating clickable elements, 360° views, scrolling, and other digital actions creates an immersive experience that captivates your audience.
6. 🕹️ Games: Injecting fun into your content can make a world of difference. Puzzles, memory games, and other interactive formats elevate your content above the noise and offer a competitive edge.
7. 📖 Interactive Storytelling: Engaging visuals, such as interactive infographics, pictures, gifs, and videos, transform your content into an easily digestible and valuable experience for readers.

Why Interactive Marketing is Crucial: Unleashing the Power of Engagement

Interactive content holds a commanding edge over static content, capturing attention with 81% more effectiveness. Embracing interactive marketing offers a multitude of advantages:

1. 🌟 Improving Brand Awareness: Fun and original interactive content leaves a positive, modern impression, fostering a stronger connection between your audience and your brand.
2. 👥 Boosting Audience Engagement: Interactive experiences, like quizzes, games, and personalized content, entice your audience to return and actively interact with your brand.
3. 🔐 Building Audience Loyalty: By gathering data and personalizing interactions, you can forge lasting relationships with your audience, promoting loyalty and trust.
4. 💼 Converting Prospects into Customers: Interactive content increases submission rates, collecting more data and facilitating the conversion of prospects into loyal customers.

Unlock the Potential of Interactive Marketing for Data Collection

In the face of a cookieless world and evolving data collection strategies, interactive marketing takes center stage for gathering first-party and zero-party data. By offering valuable, entertaining, and relevant content, interactive marketing encourages consumers to share insights about themselves.

As the marketing landscape evolves, interactive marketing stands as a powerful ally at every stage of your customer’s journey – from data collection to audience engagement and customer retention. Embrace the interactivity revolution, and your brand will soar to new heights in the digital era.

Interactive marketing in practice: examples of major brands 

AR Game

Milo used an AR effect enabling user-generated content and AR games to run innovative contest campaigns that boost engagement from fans and increase brand recall. To promote engagement from fans, gamification will be the best choice. User-generated Content campaigns enhanced with AR Games can boost engagement and raise brand awareness in users’ networks. This AR Game has a 6000 times open rate and 1400 times capture rate. Like photo contest campaigns, users need to submit the results through photos to participate in the campaign.

Microsite Game

Kirin, an experience-driven brand, aimed to captivate and engage its audience while promoting their Kirin Ichiban product. The primary goal was to boost engagement from fans, create a fun and interactive experience, and increase retention on games. Additionally, they sought to achieve a higher conversion rate and encourage repeat purchases.
The campaign kicked off with the creation of an interactive game that was initially developed as a Web Game. This decision allowed for easy integration on various platforms, making it accessible to a wider audience. The game was centered around Kirin’s brand essence and allowed players to taste the Kirin Experience virtually.

Kirin’s Experience with Game campaign achieved outstanding results, meeting its goals and KPIs. The interactive game proved to be a massive hit, capturing the attention of the target audience and boosting engagement significantly. The use of gaming mechanics elicited excitement among players, who were eager to play and win rewards.

The campaign’s performance was monitored and tracked through a comprehensive dashboard provided by Rangoon.tech. The dashboard presented essential metrics, including Total Players, Traffic, and Facebook Account statistics. This real-time data allowed Kirin to assess the campaign’s effectiveness and make data-driven decisions to optimize results.


Looking to launch cutting-edge digital innovative campaigns for your brand? Look no further! Rangoon.tech offers comprehensive gamified immersive solutions to cater to all your needs. Our end-to-end services are designed to elevate your campaigns and deliver captivating experiences to your audience. Let us transform your marketing efforts into memorable and engaging interactions that leave a lasting impact on your customers.

Microsites have emerged as a valuable platform for businesses and brands to effectively reach their target consumers. Also known as “branded blogs,” “communication platforms,” or “independent campaigns,” microsites serve as websites dedicated to publishing content that drives interaction and engagement with the brand.

But what exactly is a microsite?

A microsite is a website with branded content that exists outside of a brand or business’s homepage. What sets it apart from a company-branded platform is that the URL usually does not include the name of the sponsoring company. By registering a new domain name, a microsite is born.

Types of Microsites

Microsites can be broadly categorized into two main types: campaign-based microsites and continuous content publishing microsites.

Campaign-based Microsites

Campaign-based microsites are independent websites created specifically to anchor or support a branded campaign. They are launched and filled with content according to the brand’s strategy and then left to thrive independently.

A notable example of a campaign-based microsite is Fu2016.com, created to promote the premiere of Season 4 of the Netflix series “House of Cards.” This microsite playfully parodied politics while generating hype and interest in the series. Visitors were invited to join the main character, Underwood’s movement and rally support for “important” issues like inequality and entitlement. With its captivating design, attention-grabbing elements, and high-quality videos, the microsite provided compelling reasons for users to engage with its content.

The advantage of campaign-based microsites is their ability to be developed, amplified, and left to grow organically. If the microsite is well-designed and captivating, it can attract significant traffic without continuous effort. Brands and businesses can choose to update the microsite occasionally or amplify it on an ongoing basis, but the bulk of the development work is typically completed during the initial phase.

Microsites with Continuous Content Publishing

These microsites function similarly to media sites, regularly publishing original content without a definitive end date unless discontinued.

A prominent example of a microsite in this category is Red Bull’s Red Bulletin, which operates as an online magazine. With daily content updates, complete staffing, occasional redesigns, and steady growth, this microsite keeps readers engaged over time.

Launching and maintaining microsites that continually post relevant content can be challenging. However, if executed successfully, these microsites offer an engaging way for businesses and brands to interact with customers, increase relevance, and foster growth.

Benefits of Microsites

Microsites offer several benefits that help businesses and brands connect with their target audience and enhance brand awareness.

• Creating and Increasing Brand Awareness: Microsites showcase essential elements of a brand or business in a tangible and interactive manner. They are designed to be highly shareable across social media platforms, effectively boosting brand awareness and expanding growth potential. By featuring essential elements of a brand in a tangible and interactive way, microsites can boost brand recognition and growth potential. They are highly shareable on social media platforms, further expanding their reach.
• Gamification: Microsites are an excellent platform for creating games that work seamlessly on mobile, computers, and tablets. Unlike mobile applications, users don’t need to download anything but can simply visit the URL and join in the fun.
• Cost-effective: Microsites typically consist of a smaller number of web pages, resulting in significantly lower development and setup costs. These sites often focus on delivering essential and engaging content without the need for an extensive web infrastructure.

In summary, microsites offer businesses and brand a valuable tool to reach their target audience, foster engagement, and enhance brand awareness. With their versatility, interactivity, and cost-effectiveness, microsites are a powerful addition to any marketing strategy, enabling businesses to stay connected with consumers and drive growth in an increasingly digital world.