Bottega Verde is the No.1 beauty brand in Italy, with over 6 million customers worldwide. The company produces and sells cosmetics based on natural active ingredients. Their product assortment consists of extensive collections in skincare, nature products, makeup, fragrances and more.
With the help of Coupontools’ mobile marketing software, Bottega Verde Italy was able to create multiple campaigns (with and without gamification) to distribute their special offers to their customers and target audience. They decided to use Coupontools’ regular digital coupons, “Scratch and Win” coupons and “Spin and Win” coupons. All three of the campaigns contained different offers. Bottega Verde Italy used Facebook ads to target their audience. Not only were the offers distributed on their website, they were also sent out via bulk SMS messages to their database, wherein each message contained a link to a coupon.
Why Bottega Verde Italy Chose Coupontools Bottega Verde Italy chose to use Coupontools’ platform because its flexibility allowed them to set up different campaigns using many different approaches.
They liked Coupontools because: – Inside each coupon, the redeemable locations can be shown on Google maps – The number of redemptions can be tracked per location – Each coupon contained a unique barcode which could be scanned at the redeemable locations – The multilanguage system allowed them to later extend their marketing campaigns to other countries outside of Italy, where they are also active – Through multi-channel distribution, they were able to distribute their coupons through any digital marketing channel, including SMS messages, social media, websites, etc., all through a single platform
The Results Bottega Verde Italy achieved very positive results from their various mobile marketing campaigns with Coupontools. Example results for the month of July 2018: 64490 views, 10055 plays, and 8803 claims
Melvita is an international retailer of durable body, face and home products. Since it’s foundation in 1983 they’ve only been growing. Developing natural and organic products have always been their main focus. That’s one of the reasons they were searching for a more durable coupon approach rather than using traditional paper. Getting in touch with Coupontools was a first, great step to make this happen.
How the campaign worked: First, Melvita created a regular mobile coupon using the convenient Coupontools software.
For the distribution of the coupon, Melvita Hongkong chose Facebook. They have 285k page likes, which resulted in a strong, natural reach for the campaign. Customers who stumbled on the coupon, had to register themselves in order to unlock the discount. MelvitaHK used the social login option (Facebook or mail) which really simplified the user registration. Users could also register in the traditional way, by entering their personal details.
When successfully registered, the customer has access to the discount. They had the choice to either use it immediately or save2email, to use it later. This coupon page also included an overview of all the participating redeem locations.
For the validation of the digital coupon, clients have to show their coupon to the cashier at the redeem location. The cashier enters the unique location password on the customer’s mobile device for secure validation of the mobile coupon, guaranteeing every coupon can only be used once.
Why this approach: MelvitaHK opted for this approach to enrich their customer database. Using mobile it’s not about handing free discounts. It’s giving away strategic discounts with a return of investment in the shape of customer data. Using Facebook as a distribution method, resulted in a very accessible discount coupon for the audience. The validation process, using unique passwords for every redeem location, made it possible for MelvitaHK to track the Coupon validations per location. It granted insights such as which location is the most popular.
The Campaign Summary:
MelvitaHK created the coupon using the Coupontools software
Everyone knows the traditional paper scratch cards and the fun and suspense it provides. However, digital scratch cards go beyond that. Digital scratch cards are digital gamified coupons where you need to scratch to win something. It’s interactive, possible to capture data, and every step in the flow is trackable.
Reasons to use digital scratch cards to improve your restaurant’s conversions
Generate more traffic By distributing interactive digital scratch cards, your restaurant will generate more traffic. Customers love to play a game and the fun and suspense it provides. Especially when there are valuable discounts at stake. The only thing you have to keep in mind is that the discount should be valuable enough to make an effort to visit your restaurant and redeem the coupon.
Boost money spent value per person and boost sales Offer the customers digital scratch cards while they wait for their food. This will increase the customer experience and image of your restaurant. Think about customers who are waiting for their food. Offer them a digital scratch card and enrich the customer experience. Compared to traffic generating discounts, these discounts can be less valuable since they’re already at the place. Let the participants win discounts such as 1$ for the next drink.
Improve your restaurant’s brand awareness When customers like the experience at your restaurant, they will spread the word in their circle. When they do so, you’ve already improved your restaurant’s brand awareness and image. When many customers spread the word, your restaurant will have a positive position in people’s minds.
Improve the customer experience One of the main reasons to use digital scratch cards is to improve your restaurant’s customer experience. Customer experience has become crucial for customers in all kinds of sectors. Treat customers well and offer them a good experience, and the odds rise of those people returning to your restaurant. Treat them the wrong way, and they won’t return ever or, even worse, spread a negative word of mouth. One of the ways to offer customers a unique experience is by implementing digital scratch cards in your mobile marketing efforts.
Fear of missing out FOMO. Many people have already heard about it, but what is it exactly? It’s in most humans’ nature not to want to miss out on something unique. However, so many people have a fear of missing out. Respond to this by providing those people a chance to win a discount. Those people will redeem it right away because they don’t want to miss out on the discount they won on their lucky day!
Capture customer data While offering digital scratch cards, you can ask the customer to fill in a form. For example, customers need to fill in this form to be able to redeem their coupons. When you capture customer data, you can reach people who already interacted with your digital coupon campaigns. It’s one of the best ways to kickstart a customer database and finetune your personalized marketing.
Conclusion: why should you use digital scratch cards to boost conversions? Digital scratch cards can be used for lots of reasons and are very convenient in almost every situation. For example, your restaurant can improve its image or increase its conversions by providing engaging digital scratch cards.
Tablesfull is a restaurant-focused agency. They are helping restaurant owners to optimize their marketing efforts. Tablesfull has invented its proper strategy to do so. They aim to sell for three visits instead of only one. After three visits, the chances almost double of becoming a regular.
Campaign setup: One particular campaign Tablesfull is proud of is their case with a pizza restaurant. The restaurant was looking for a solution to raise engagement, bring in more visitors, and eventually boost sales. Tablesfull came with a concrete plan to make that happen.
Tablesfull used Coupontools to create digital coupons for the pizza restaurant. They created multiple types of coupons: regular coupons, scratch & win, and spin wheels. For the first coupon, they focused on data capture. Before the coupon user was able to redeem the coupon, he had to enter his details. This way, the pizza restaurant kickstarted a proper customer database. It allowed them to reach the same audience again directly, an audience that’s likely to interact with your promotions.
For the distribution of their first coupon, they mainly used Facebook lead ads. Because they hadn’t any personal data yet, this was the best option. Later on, they would use the personal data to communicate with the audience directly.
By using mobile device validation system with a unique location password, Tablesfull guaranteed fraud-proof campaigns. Because the pizzeria had multiple locations, every redeem location had its unique validation password. This way, it was easy to track which coupon was validated in which restaurant.
To track is to know: The campaign resulted in many exciting campaign statistics such as open rate, claim rate, redeem rate and which restaurant was the most popular. An overview of this helps you understand where people would drop out in your coupon campaign. If you notice that you have a high open-rate but a low claim rate, you may be asking too much data compared to the discount value you’re offering in return. Apart from the campaign data, the campaign resulted in a lot of personal data as well.
This blog is copied on Burger King and Coupon Tools Case Study.
Kout Food Group is a Kuwaiti-based company, founded in 1982, operating in Kuwait, the United Kingdom, and Kurdistan-Iraq. In Kuwait, it operates franchises of Burger King, Pizza Hut, Taco Bell, Applebee’s… Let’s deep-dive into the Burger King case and how Coupontools contributed to it.
Campaign setup: The original campaign idea was as follows. Kout Food wants to distribute digital game coupons in a fast-food restaurant. In this way, they want to boost spending in the fast-food restaurant but at the same time offer a unique experience to the visitors.
The distribution of the coupon was done in the fast-food restaurant using a QR code. Posters, provided with the QR code, hang up in the fast-food restaurant. Visitors scan this QR code. Then the game coupon opens in the browser.
The user can play the scratch & win coupon on his smartphone. Almost every player wins a prize. Most prizes were like a free menu or sandwich. However, there were also some grand prizes to win; like iPhone, ear pods, I watches. After the player sees what prize he has won, he is asked for his phone number to obtain the prize. If the player does not fill this in, he will not be able to claim his prize.
For safe validation and thus prevention of fraud, validation with own imported validation codes was set up. In this way, Burger King completed the digital coupon validation using QR Code Validation System.
Digital always has a unique advantage. It is fully traceable. It gives Burger King a thorough insight into the success of the campaign. It clearly showed that it was a hugely successful campaign. The validation ratio was extremely high. Almost every player who won and then carried out the claim gesture also redeemed the coupon.
Digital scratch cards are an online form of gamification used by businesses to boost engagement and interaction with their website. Gamification is set to see a 25% rise in the next five years and digital scratch cards have been proven to boost engagement, user interaction and dwell time on websites, offering fun and playful incentive for audiences to interact with a website. Used both internally to reward employees, and externally to promote customer engagement, digital scratch cards are a crowd favourite that is simple to set up and incredibly effective.
Who can use a digital scratch card game?
Anybody can use a digital scratch card game! Our case studies demonstrate their success- companies big and small can use a scratch card campaign effectively if they do it right. It can also be used by companies internally, to drive employee engagement, reward employees, and recognize them for their hard work. With the option to limit the number of entries and restrict play to invited individuals, it’s easy to set up a scratch card for a select few employees or a department, for instance, if you’re looking for a simple employee reward initiative that’s fun, quick and simple.
How do digital scratch cards work?
Similar to the ever-popular paper scratch cards that have been used for decades, digital scratch cards work in the same way. Users simply hold down their mouse and ‘scratch’ away at an image, to reveal a prize or reward beneath. It works on the basis of a game of chance, and campaigns can be designed to reward a select number of winners, with a reward type of your choice. This means you can create a digital scratch card game that offers prizes to a select few, or a prize for everyone, that differ in value.
Benefits of using a digital scratch card
They drive audience engagement
You are guaranteed to increase user engagement with your digital scratch card promotion – simply because people like to win! People love rewards, and they love a challenge. Games of chance offer an experience that can thrill and excite, as nobody knows the outcome. Plus, with our personalized solution, you can increase a player’s chance to win. When you’re playing a game where the likelihood is, you’ll win something, you’re more receptive. The same goes for your customers. We all love the thrill of a game of chance, and with an increased chance of guaranteed reward, the interest, intrigue and engagement with the game will speak for itself.
They strengthen customer loyalty
You can offer a digital scratch card to existing customers to reward them for being loyal to your brand, and similarly, reward employees for hard work. Customers are more likely to return and buy from a brand that they are familiar with, interact with regularly, and trust. So, by offering more reasons for them to trust you, notice you, and keep you top of mind, you’ll be first on their list next time they need a product or service you offer.
They increase employee engagement
Keeping your employees engaged is all about recognising them and valuing them. A good company culture relies on its employees and relies on happy employees. So, simple, fun incentives that are offered exclusively for hard work are a great way to demonstrate to your employees that you’re thinking of them, value them, and recognise the contributions they’re making. What’s more, with automated campaigns like a digital scratch card, you can set these up to run automatically with minimal involvement. This directly dispels the myth that employee engagement initiatives are time-consuming and complicated -they can be simple and effective if you go about it the right way.
They improve lead generation
Time and again, it is proven that gamification can help generate leads and boost your ROI. This is because it immediately boosts customer engagement, and it helps customers remember you.
Effective gamification campaigns can return great results for the company running them for a number of key reasons:
It immediately boosts audience engagement. Users will notice your campaign, instead of simply scrolling past, simply because you offer a fun game with a chance to win.
Conversions will instantly boost. Site visitors are motivated to complete a task or follow a link because there is a chance of reward. Whatever that reward may be – a freebie, a voucher, or points – you’re bringing action and conversion to your site, so everyone is winning.
Brand awareness increases, with visitors using, enjoying and sharing content that is branded up. This can help spread the word and increase brand awareness on different platforms, with different audiences, and further reach.
They can promote products
Digital scratch cards can also be used effectively in product marketing – simply set up an incentive where players click to scratch off the card, for a chance to win discounts on a new product, for example. It’s simple stuff, but it creates a win-win situation – customers visit your site, interact with your site, and get excited about your new product, and you can expand your reach, engage your audience, and attract a wider audience with enticing creative assets.
They’re a great way to build opt-in marketing data
Understanding consumer behaviour is invaluable. It can give you a true insight into how your customers think, what they want, and how they interact with your site. This can help you create tailored campaigns that will be more successful, see more conversion and improved leads. This is because you’re specifically targeting customers who have chosen to opt-in and have shown an active interest in your product. By opting in, they have made a positive action; with future sign-ups, subscriptions and contact, you know you’re far likely to receive a response.
They’re quick to implement
Another great thing about digital scratch cards is that they’re quick and easy to set up and launch. With a template to work from and seamless integration, you can easily embed our gamification campaigns into your existing processes and systems without a hitch. Your scratch card campaign can be taken from concept to delivery in a matter of hours. Quick and easy to implement, you don’t have to wait around for a complicated solution to be created from scratch.
They’re great at enhancing your sales funnels
Scratch card campaigns speak for themselves when it comes to enhancing your sales funnels. The buyer journey becomes personalized, memorable and exciting, and adds another feature to your customer experience overall. Positive experiences along the customer journey are likely to have a positive impact on your sales, because customer’s feel appreciated, valued and understood. It can heighten awareness, increase their interest and influence their decision- simply by incentivizing them with a chance to win. Suddenly, you have led your customers down a path that’s exciting and interactive, that warrants a response in the form of genuine interest and engagement.
They’re fully optimized for mobile
Mobile optimization is vital if you want to see your campaign hit the ground running – with mobile e-commerce shifting the way consumers interact with a website, don’t get left behind with a slow running application. That’s why all of our gamification solutions are fully optimized for mobile. Our digital scratch card creator is no different, so your customers and employees can get stuck in and play wherever they are.
Online spin the wheel games are interactive games where audiences can play remotely for the chance to win prizes and rewards. Spin the wheel promotions are often used – successfully – by brands. With the chance to win with every spin, spin the wheel games can be used to incentivize existing customers, potential customers, or employees, to interact with your website, brand or product. They are a great way to boost brand awareness with your audiences, while also boosting employee engagement.
How does a spin the wheel game work?
Spin the wheel works by offering entrants the opportunity to win prizes, determined by spinning a virtual wheel that will land on a random segment. Each segment offers a different prize, or offer. This means that there is always a chance to win something, regardless of where the segment lands. This win-win situation makes it a popular choice for online gamification campaigns and is a fun way to engage with site users, who are guaranteed a win no matter what.
Depending on how you use a spin the wheel promotion, you can create a completely tailored and targeted campaign that entices and engage audiences, through interactive gameplay. Taking the customer experience one step further, you can personalize gameplay and demonstrate how much you really care about your customers. Customer loyalty goes a long way, and with attention spans getting shorter, and more competition out there than ever, what better way to boost engagement, loyalty and brand recognition with a completely personalized, branded spin-to-win campaign. By offering real prizes and incentives to customers, a brand can rejuvenate interest and increase awareness, while also marketing a particular product in a manner that gives you total control. What’s more, you can get great customer insight too, into shopping habits and consumer behavior, building up that all-important picture of who your customer base is, and how they interact with your brand.
A spin the wheel online game means users can access the campaign remotely, via their mobile device or computer, and get instant access wherever they are. Bringing out the emotive side of competitive gameplay, online interactive promotions offer a better customer experience than standard campaigns, as they recognize the customer and offer incentives and a chance to get involved. The games are often always compatible with different platforms, meaning you can integrate and embed your personalized spin the wheel game wherever customers find you.
What can a Spin the Wheel promotion be used for?
An online spin the wheel campaign can be used for many types of promotion; from product launch to customer incentives, to reward programs and employee engagement initiatives. It can also be successfully used for lead generation. We can offer tailored gamification campaigns for the following:
Can I use spin the wheel to improve customer engagement?
Spin the wheel is often used to great effect to improve customer engagement. The reason is simple enough – you are providing a personalized experience that will evoke an emotional response and desire to win! Customers love to feel involved, and part of a wider story, and when brands recognize that and reward customers for either their loyalty or simply for interacting with the brand, they’re more likely to stay around.
If customers were to compare their personal experience on a website offering personalized incentives and interactive promotions, compared to a website that offers no additional experience, users are likely to interact, support, and purchase from a brand that puts them at the forefront of their experience. By recognizing your customer, and providing them with a journey that goes beyond simply showing your products, you are capitalizing on their experience providing incentives that warrant an emotive response to excite, enthuse and inspire your customer to get to know your website, learn more about what you offer and most importantly, make a purchase with you rather than a competitor.
Can I use spin the wheel to improve employee engagement?
Depending on the type of campaign you are running, you can create a spin the wheel experience that offers prizes with every segment and unique entry codes, for example. Or, you can tailor a spin the wheel game to be accessible for all website users. The point is, they are completely customizable, based on the needs of an individual campaign and the aims of that campaign.
The steps to building a spin the wheel campaign:
Design your wheel
You can choose from a predesigned template, or build your own with our spin the wheel creator. You can customize your wheel with your brand colours, fonts and logo, so you’re offering a unique experience. You can also decide how many segments you want on your spin the wheel campaign.
Pick the prizes
At this point, you can decide the winning odds for each segment, and determine the offers and prizes players will win.
Set up responses
You can completely personalize the winning messages depending on where the user clicks, and also set up email automation for entrants according to their results. You can also integrate easily with existing coupon providers, or upload your own codes.
Can you customize the design of spin the wheel?
Many companies these days offer the option to fully customize the design of your spin the wheel campaign. This allows for the campaign to be on brand, and reflect your brand alone as opposed to a simple template. From brand colours, imagery, video, font and more, you can customize a spin the wheel campaign to be completely on trend with your brand ethos and message, whatever that may be.
What platforms can I use for a spin the wheel promotion?
The only way you’re going to reach your target audience and see them connect and engage with your campaign is by promoting your campaign on platforms your audience uses. This is why your spin the wheel campaign should be fully compatible with your existing software and systems, meaning your spin-to-win game is easy to integrate and embed across your platforms.
Why use a spin the wheel campaign?
Boosts user engagement
This may seem an obvious one, but it is one of the main reasons why brands launch a spin the wheel campaign – to boost user engagement. You are immediately providing an exciting and unique way for potential customers to interact with your products. Customers will feel incentivized to interact with your campaign, share it with friends, and play for the chance to win something. There’s a competitive streak in all of us, and you can increase the number of customers who shop with you regularly thanks to the incentives, rewards and tailored campaigns that can get people on board with a chance to win real prizes.
Builds awareness and increases reach
A spin the wheel campaign has multiple benefits, as you can build greater awareness alongside other existing campaigns and increase your reach in a way that may not have been approached before by a brand. With spin the wheel campaigns, a brand can embed exciting initiatives across multiple channels that demonstrates your ability to recognize when customers want more.
Drives engagement and influences positive customer behaviour
Customers are more likely to stick around when you offer them something. Whether that’s the chance to win something, or receive discounts on further purchases – whatever the prize, the chance to win them alone will be enough to encourage a response and see them interact with your brand and get involved. With every spin a winner, you’ll see a boost in conversions, no matter what you’re offering. Site users love a discount, so providing them with a discount sees them feel valued, and seeing them interact with your site to see their prize or discount become a reality. It is a win-win situation – customers love it, and companies see guaranteed interaction and more conversion.
Gathers valuable audience data, opt-in data and qualifies leads
Another great thing about spin the wheel campaigns? The fact it gives amazing insight into your customers! It gives you valuable audience data and can provide a basis for how you interact with customers from that point onwards. Gaining an insight into customer behavior is invaluable. Knowledge is power, so they say, and this valuable data can help you create targeted, focused campaigns that will go the extra mile and make a difference with the way customers interact with your brand. What better way to gain valuable insight into how your customers interact with your brand than with a campaign that you can track? Depending on how you design your campaign, you can track its success on various platforms, decipher which methods are most effective, and learn more about the platforms where your target audience spends their time. This can help build a solid picture of your customer base; you can learn what works, what doesn’t, and how you can tailor future campaigns to tap into the audience’s psyche and consumer preferences and behavior.
Personalizes your brand message and experience
There are so many brands out there at the moment; so many competitors to consider. Initiatives like a spin the wheel campaign can help keep your brand top of mind compared to competitors and are a subtle reminder that you’re not going anywhere and value your customer. Spin the wheel games can be personally tailored to the recipient, with opt-in options and automation meaning the campaign needs minimal maintenance once it has launched. All this personalization not only shows a level of detail and care regarding customer experience, but it is more likely to increase customer retention and loyalty.
Increases customer retention and loyalty
Interacting with your audience in such a personalized way shows you’ve listened. You’ve taken the time to understand what users want, and how they interact with your products and services. The reward from this? You’ll see loyal customers return, even more so when they recognize that they’ve been recognized themselves! In addition to this, offering rewards and prizes demonstrate how much you value a customer- you are offering a chance for them to win real prizes, without the customer having to do anything- simply sit and play. People love free stuff. A very basic statement, but a true statement, and as long as you operate and interact in a way that offers incentives and rewards, you’ll see your brand grow a customer base who can see that you care.
Customer loyalty and trust and reaches a wider audience
The way brands communicate with their customers is an ever-changing, ever-evolving thing. It’s important to be aware of who your audience is and how they interact with your products and services. Traditional styles of customer service won’t cut anymore. Customers seek brands that demonstrate their ability to keep on top of trends and adapt to changing customer needs. Demonstrating this is enough to place you one step ahead of competitors, and not only find new customers but keep them. If you were to interact with a forward-thinking brand, offering interactive experiences that recognized you as a customer and worked to keep you on board, you’d be more likely to stick around too!
Speaks to the next generation
Digital interaction is growing at a rapid pace, with a majority of interactions set to be online, customers are expecting interactions to be unique, clever, and receptive to their wants and needs. Incentives and campaigns that consider the customer as an individual are far more likely to do well because they are tailored to that person’s needs. Sounds simple enough, but a standard automated response that offers an incentive won’t nearly do as well as a completely personalized, considered experience that puts the customer first.
Increases exposure and product awareness
If you are launching a new product, and need a way to shout about it that’s going to see a response, a spin the wheel campaign can be a nice alternative to traditional product launch campaign methods. Spin the wheel online games can see audiences from multiple platforms engaging with your site directly. This incentivizes audiences to then stick around and explore your site, and you can go one step further and cultivate a spin the wheel campaign around your new product. You can gain great product exposure, and gather important data about how customers are interacting with a new product, too.
Collect leads, grow email subscriber base
Opt-in campaigns such as a spin the wheel campaign from BeeLiked can also help you nurture your customer base and expand it, and grow a subscriber base with an opt-in option to incentivize site visitors to get involved in future campaigns for another chance to win. Responsive, designed and easy to integrate, you can put a new spin (pun not intended) on your email marketing campaign and amplify what you get out of your campaign, to get customers excited, rather than exasperated.