Gamification

Benefits of Gamification in Marketing

ခုတလော social media ပေါ်မှာ Wordle Game လေး viral ဖြစ်သွားကို မြင်ပြီးသွားကြပြီလို့ ထင်ပါတယ်ဗျ။ ဒါ့ကြောင့် gamification ကနေရနိုင်တဲ့ Brand တွေအတွက် အကျိုးကျေးဇူးလေးတွေကို ရှာပြီး list လုပ်ပေးပါရစေ။ Gamification ကနေရတဲ့ အကြီးမားဆုံး အကျိုးကျေးဇူးကတော့ Branded Game ဆော့ခြင်းဖြင့် audience တွေကို immersive, fun experience ကို ပေးနိုင်တာကြောင့် audience များအနေနဲ့ campaign မှတဆင့် Brand ကို ကြာကြာမှတ်မိစေနိုင်တာပဲ ဖြစ်ပါတယ်။ ခုလို experience ကောင်းကောင်းပေးပြီး brand နဲ့ customer ကြား emotional connection လုပ်ထားတာက audience တွေ စိတ်ထဲမှာ Brand Name ကို စွဲသွားစေပြီး ထိုသူတို့က product တွေကို ဝယ်ယူဖို့ ရွေးချယ်စဥ်းစားတဲ့အခါ ကိုယ့် Brand ကို အရင်ဆုံး သတိရမိစေမှာပဲ ဖြစ်ပါတယ်။ Memorable Experience ကြောင့် Brand Recall ပိုမြင့်စေတာအပြင် Gamification ကြောင့် ရတဲ့ အကျိုးကျေးဇူးတွေကိုလည်း အောက်မှာ ဖော်ပြပေးပါတယ်။

1. Increases User Engagement

reward တွေကြောင့် Gamfication Campaign တွေမှာ engagement rate များဖို့ဆိုတာ အင်မတန်မှ promising ဖြစ်ပါတယ်။ ခုလို audiene တွေအနေနဲ့ brand ကို engage လာလုပ်ခြင်းဟာ long-term relationship တစ်ခုကိုစလိုက်ခြင်းလည်း ဖြစ်ပါတယ်။

2. Makes the promotional offers more interesting

ကိုယ့်ရဲ့ product အသစ်ဖြစ်ဖြစ် အခြားသော incentive ပေးထားတဲ့ offer တွေကိုဖြစ်ဖြစ် လူပိုသိအောင်၊ ပိုစိတ်ဝင်စားအောင် လုပ်တဲ့ campaign တွေမှာလည်း Branded Game တွေကို ထည့်သွင်းသုံးနိုင်ပါတယ်။ Gamification ရဲ့ အနိုင်ရလိုစိတ်နဲ့ ဆုလက်ဆောင် တွေက ပုံမှန် ads တွေထက် customer တွေရဲ့ attention ကို ပိုရနိုင်မှာပဲဖြစ်ပါတယ်။

3. Helps to gather useful customer data

lead generation လုပ်ချင်လို့ဖြစ်ဖြစ်၊ survey ကောက်ချင်လို့ဖြစ်ဖြစ် Game တွေရဲ့အဆုံးမှာ form ထည့်ပြီး customer data တွေကို generate လုပ်နိုင်ပါတယ်။ rangoon.tech မှာဆိုရင်တော့ အဆိုပါ သက်ဆိုင်ရာ brand တွေက collect ထားတဲ့ data တွေကို brand တွေရဲ့ policy အတိုင်း တိတိကျကျ လိုက်နာဆောင်ရွက်ပေးလျှက်ရှိပါတယ်။

4. Generates User-generated Contents

Game မှာ engage လာလုပ်တဲ့ player တွေ ရောက်နေတဲ့ level တွေ၊ Worldle Game လိုမျိုး player တွေရလိုက်တဲ့ အဖြေတွေ၊ achievement တွေ၊ badge တွေ၊ prize တွေကို social media ပေါ် တိုက်ရိုက် share စေချင်ခြင်းဖြင့် မသိသေးတဲ့ သူတွေပါ သိသွားနိုင်တာမျိုးတွေ၊ viral ဖြစ်သွားနိုင်တာမျိုးတွေ စတဲ့အကျိုးကျေးဇူးတွေလည်း ရရှိနိုင်ပါတယ်။

5. Increases conversion rates and traffic

Brand ရဲ့ အဓိက purpose က website(eCommerce) or physical store မှာ traffic တက်ရန်၊ product ပိုရောင်းရရန်အတွက် ဆိုရင်လည်း game ရဲ့ နောက်ဆုံးအဆင့်မှာ coupon code တွေ discount တွေပေးပြီး ကိုယ့်ဆီကို customer ရောက်လာအောင် လုပ်နိုင်ပါတယ်။ ဒါကတော့ campaign objective နဲ့ ချိတ်ပြီး branding သက်သက် နဲ့ customer engagement တွေတက်လာအောင် reward တွေပေးမှာလား၊ sales တက်အောင် reward အဖြစ် coupon တွေပေးမှာလားဆိုတာကို သတ်မှတ်နိုင်ပါတယ်။

အထက်ပါဖော်ပြခဲ့တာတွေကတော့ ဘယ် social media platform ကိုမှ မမှီခိုဘဲ web-based gamification campaign တွေ run ခြင်းဖြင့် ရရှိလာမယ့် ရရှိနိုင်မယ့် အကျိုးကျေးဇူးတွေပဲ ​ဖြစ်ပါတယ်။ Gamification Solutions တွေအကြောင်းကို ဒီ မှာလည်း လေ့လာလို့ရပါတယ်။

How Cosmetic Brand used Digital Sales Promotion Tools

Coupon Tools Use Case: Melvita – Durable Coupons

Melvita is an international retailer of durable body, face and home products. Since it’s foundation in 1983 they’ve only been growing. Developing natural and organic products have always been their main focus. That’s one of the reasons they were searching for a more durable coupon approach rather than using traditional paper. Getting in touch with Coupontools was a first, great step to make this happen.
 

How the campaign worked:
First, Melvita created a regular mobile coupon using the convenient Coupontools software. 

For the distribution of the coupon, Melvita Hongkong chose Facebook. They have 285k page likes, which resulted in a strong, natural reach for the campaign. Customers who stumbled on the coupon, had to register themselves in order to unlock the discount. MelvitaHK used the social login option (Facebook or mail) which really simplified the user registration. Users could also register in the traditional way, by entering their personal details. 

When successfully registered, the customer has access to the discount. They had the choice to either use it immediately or save2email, to use it later. This coupon page also included an overview of all the participating redeem locations. 

For the validation of the digital coupon, clients have to show their coupon to the cashier at the redeem location.  The cashier enters the unique location password on the customer’s mobile device for secure validation of the mobile coupon, guaranteeing every coupon can only be used once.  

Why this approach:
MelvitaHK opted for this approach to enrich their customer database. Using mobile it’s not about handing free discounts. It’s giving away strategic discounts with a return of investment in the shape of customer data. Using Facebook as a distribution method, resulted in a very accessible discount coupon for the audience. The validation process, using unique passwords for every redeem location, made it possible for MelvitaHK to track the Coupon validations per location. It granted insights such as which location is the most popular.

The Campaign Summary:

  • MelvitaHK created the coupon using the Coupontools software
  • Expiry counter displayed on the coupon
  • Distribution through Facebook page
  • Social login simplifies user registration
  • Unique validation password per redeem location
    • On mobile device validation
    • Track the success of the locations separately
  • Vital intel in the usage of the coupon
    • Amount of opens
    • Amount of claims
    • Amount of validations
    • Amount of validations / location.

Digital scratch cards to improve your restaurant’s image and raise conversions

What are digital scratch cards? 

Digital Scratch&Win Coupon on a smartphone.

Everyone knows the traditional paper scratch cards and the fun and suspense it provides. However, digital scratch cards go beyond that. Digital scratch cards are digital gamified coupons where you need to scratch to win something. It’s interactive, possible to capture data, and every step in the flow is trackable. 

Reasons to use digital scratch cards to improve your restaurant’s conversions

  • Generate more traffic
    By distributing interactive digital scratch cards, your restaurant will generate more traffic. Customers love to play a game and the fun and suspense it provides. Especially when there are valuable discounts at stake. The only thing you have to keep in mind is that the discount should be valuable enough to make an effort to visit your restaurant and redeem the coupon.


    Digital Slot Machine Coupon attracts visitors to your restaurant.
     
  • Boost money spent value per person and boost sales
    Offer the customers digital scratch cards while they wait for their food. This will increase the customer experience and image of your restaurant. Think about customers who are waiting for their food. Offer them a digital scratch card and enrich the customer experience. Compared to traffic generating discounts, these discounts can be less valuable since they’re already at the place. Let the participants win discounts such as 1$ for the next drink.
     
  • Improve your restaurant’s brand awareness
    When customers like the experience at your restaurant, they will spread the word in their circle. When they do so, you’ve already improved your restaurant’s brand awareness and image. When many customers spread the word, your restaurant will have a positive position in people’s minds.
     
  • Improve the customer experience
    One of the main reasons to use digital scratch cards is to improve your restaurant’s customer experience. Customer experience has become crucial for customers in all kinds of sectors. Treat customers well and offer them a good experience, and the odds rise of those people returning to your restaurant. Treat them the wrong way, and they won’t return ever or, even worse, spread a negative word of mouth. One of the ways to offer customers a unique experience is by implementing digital scratch cards in your mobile marketing efforts.
     
  • Fear of missing out
    FOMO. Many people have already heard about it, but what is it exactly? It’s in most humans’ nature not to want to miss out on something unique. However, so many people have a fear of missing out. Respond to this by providing those people a chance to win a discount. Those people will redeem it right away because they don’t want to miss out on the discount they won on their lucky day! 
     
  • Capture customer data
    While offering digital scratch cards, you can ask the customer to fill in a form. For example, customers need to fill in this form to be able to redeem their coupons. When you capture customer data, you can reach people who already interacted with your digital coupon campaigns. It’s one of the best ways to kickstart a customer database and finetune your personalized marketing. 
     

Conclusion: why should you use digital scratch cards to boost conversions?
Digital scratch cards can be used for lots of reasons and are very convenient in almost every situation. For example, your restaurant can improve its image or increase its conversions by providing engaging digital scratch cards. 

Use Case: Restaurant Coupon Marketing

Tablesfull is a restaurant-focused agency. They are helping restaurant owners to optimize their marketing efforts. Tablesfull has invented its proper strategy to do so. They aim to sell for three visits instead of only one. After three visits, the chances almost double of becoming a regular.
 

Campaign setup:
One particular campaign Tablesfull is proud of is their case with a pizza restaurant.  The restaurant was looking for a solution to raise engagement, bring in more visitors, and eventually boost sales. Tablesfull came with a concrete plan to make that happen.

Tablesfull used Coupontools to create digital coupons for the pizza restaurant. They created multiple types of coupons: regular coupons, scratch & win, and spin wheels. For the first coupon, they focused on data capture. Before the coupon user was able to redeem the coupon, he had to enter his details. This way, the pizza restaurant kickstarted a proper customer database. It allowed them to reach the same audience again directly, an audience that’s likely to interact with your promotions.

For the distribution of their first coupon, they mainly used Facebook lead ads. Because they hadn’t any personal data yet, this was the best option. Later on, they would use the personal data to communicate with the audience directly.

By using mobile device validation system with a unique location password, Tablesfull guaranteed fraud-proof campaigns. Because the pizzeria had multiple locations, every redeem location had its unique validation password. This way, it was easy to track which coupon was validated in which restaurant.
 

To track is to know:
The campaign resulted in many exciting campaign statistics such as open rate, claim rate, redeem rate and which restaurant was the most popular. An overview of this helps you understand where people would drop out in your coupon campaign. If you notice that you have a high open-rate but a low claim rate, you may be asking too much data compared to the discount value you’re offering in return. Apart from the campaign data, the campaign resulted in a lot of personal data as well.
 

Campaign summary:

  • Usage of multiple coupon types
    • Regular, gamifieds
  • Distribution
    • FB-ads
    • Later on personal data
  • Secure validation methods
    • In-house validation widget/app
    • Unique password for every location
  • Extraction of data
    • Personal


Campaign results:

  • More customer engagement
  • Accurate insight in
    • Open rate, claim rate, redeem rate
    • Redeems per location
  • A customer database
  • More visitors
    • First-timers
    • Regulars
  • Increased sales

Credit to Coupon Tools and Tablesfull

Digital Fast Food Coupons Campaign Idea

This blog is copied on Burger King and Coupon Tools Case Study.

Kout Food Group is a Kuwaiti-based company, founded in 1982, operating in Kuwait, the United Kingdom, and Kurdistan-Iraq. In Kuwait, it operates franchises of Burger King, Pizza Hut, Taco Bell, Applebee’s… Let’s deep-dive into the Burger King case and how Coupontools contributed to it.
 

Campaign setup:
The original campaign idea was as follows. Kout Food wants to distribute digital game coupons in a fast-food restaurant. In this way, they want to boost spending in the fast-food restaurant but at the same time offer a unique experience to the visitors.

The distribution of the coupon was done in the fast-food restaurant using a QR code. Posters, provided with the QR code, hang up in the fast-food restaurant. Visitors scan this QR code. Then the game coupon opens in the browser. 

The user can play the scratch & win coupon on his smartphone. Almost every player wins a prize. Most prizes were like a free menu or sandwich. However, there were also some grand prizes to win; like iPhone, ear pods, I watches.  After the player sees what prize he has won, he is asked for his phone number to obtain the prize. If the player does not fill this in, he will not be able to claim his prize.

For safe validation and thus prevention of fraud, validation with own imported validation codes was set up. In this way, Burger King completed the digital coupon validation using QR Code Validation System.

Digital always has a unique advantage. It is fully traceable. It gives Burger King a thorough insight into the success of the campaign. It clearly showed that it was a hugely successful campaign. The validation ratio was extremely high. Almost every player who won and then carried out the claim gesture also redeemed the coupon. 
 

Campaign summary:

  • Scratch & win coupon
    • Designed by Coupontools
  • Data capture
    • Phone numbers
  • Phygital
    • In-store
    • QR code
  • Validation with QR System
  • Detailed overview of coupon statistics


Campaign results:

  • More engagement
  • Experience marketing
  • Increase in average expenditure per customer
  • Valuable insights
    • Customer data
    • Open ratio
    • Play ratio
    • Claim ratio
    • Validation ratio

Benefits of running engagement campaigns using digital coupon tools.

Digital marketing campaign တွေမှာ display ads တွေက ကိုယ်မျှော်မှန်းထားသလောက် Engagement တွေ traffic မတက်ဘူးဆိုရင် marketer တွေအနေနဲ့  interactive campaigns တွေကို Digital Tools တွေသုံးပြီး run နိုင်ပါတယ်။ အဆိုပါ ဆန်းသစ်သော innovative campaigns တွေကို run ခြင်းအားဖြင့် customer တွေနဲ့ engagement  ပိုမိုကောင်းလာမည်ဖြစ်ကာ competitor တွေထက် market ထဲမှာ နှာတစ်ဖျား အသာရမှာပဲဖြစ်ပါတယ်။

Innovative Campaign တွေ run ရန်အတွက် သုံးနိုင်တဲ့ Digital Tools တွေကတော့ Instant Mini-game, Quiz, Scratch & Win, Spin & Win စသည်တို့ပဲဖြစ်ပါတယ်။ Engagement campaigns run ခြင်းဖြင့် ရရှိနိုင်တဲ့ အကျိုးကျေးဇူးများကို စုစည်းဖော်ပြပေးလိုက်ပါတယ်။

Connect with your customers

အကောင်းဆုံးအချက်ကတော့ ကိုယ့် customer တွေကို ပုံမှန် ads တွေပဲ ပြနေတာမဟုတ်ပဲ customer နဲ့ brand အကြား campaign ကနေတဆင့် customer အတွက် အကျိုးရှိစေတဲ့ value ပေးခြင်းဖြင့် အပြန်အလှန် ဆက်သွယ်နိုင်မှာပဲဖြစ်ပါတယ်။ Brand activity တစ်ခုလည်း ဖြစ်သွားတာကြောင့် customer တွေဘက်ကြည့်ရင် ကိုယ့် Brand ဟာ ရိုးမနေတော့ပဲ အသက်ဝင်လှုပ်ရှားလာမှာလည်း ဖြစ်ပါတယ်။ ခုလို Covid ကြောင့် outdoor activity တွေလုပ်လို့မရတဲ့အချိန်မှာ Digital ပေါ်က interactive campaign တွေက အကောင်းဆုံးဖြစ်မယ်လို့လည်း ထင်ပါတယ်။

Gamification

လူတွေရဲ့သဘောအရ ယှဥ်ပြိုင်အနိုင်ယူပြီး reward တစ်ခုခု ရတာကို နှစ်သက်တတ်ကြတာကြောင့် campaign က Gamification ဖြစ်ခြင်းဖြင့် သူတို့ရဲ့ စိတ်ဝင်စားမှုနဲ့ ပါဝင်လိုမှုကို နှိုးဆော်နိုင်ပါတယ်။ Game ကိုဝင်ဆော့လေလေ audience ရဲ့ ဦးနှောက်ထဲ Brand က စွဲမြဲလေ ဖြစ်ကာ Gamification ကြောင့် Brand Recall ကို တိုးစေမှာပဲဖြစ်ပါတယ်။

Easy collection of customer data

Campaign ကို Lead magnet တစ်ခုအဖြစ်အသုံးချပြီး participants တွေရဲ့ info တွေကိုလည်း ယူနိုင်ပါတယ်။ အဆိုပါ contact info တွေကို နောက်လာမယ့် Message Blast campaign တွေအတွက်လည်း ပြန်အသုံးချနိုင်မှာဖြစ်ပါတယ်။

Generate venue traffic and boost sales

Discount ပေးတဲ့ Digital Coupon တွေကို campaign မှာ ပေးခြင်းဖြင့် ကိုယ့် physical shop (သို့) online shop ကို customer တွေ ပိုမိုလာရောက်စေမှာပဲဖြစ်သလို coupon ကြောင့် customer တွေအနေနဲ့ product များကို ပိုမိုဝယ်ယူကြကာ အရောင်းလည်း ပိုတက်လာမှာဖြစ်ပါတယ်။ Digital Coupon တွေကြောင့် ပေးမယ့်ဆုကိုလည်း real time manage လုပ်နိုင်မှာဖြစ်ပြီး အလေအလွင့်နည်းသွားမှာဖြစ်ပါတယ်။

အဆိုပါ campaign များ run ရန်အတွက် tools များကို rangoon.tech မှ ရေးပေးလျှက်ရှိတာကြောင့် လူကြီးမင်းတို့  အနေနဲ့ local မှာပဲ စျေးသက်သာစွာဖြင့် engagement campaign တွေ run နိုင်မှာပဲဖြစ်ပါတယ်။

Case Study Link: https://bit.ly/3m4DynF