Social AR

As the digital landscape in Myanmar evolves, marketers are exploring new platforms to engage their audiences. TikTok has emerged as a prominent alternative to Facebook, offering substantial user engagement and innovative features. According to DataReportal, TikTok boasts 16.65 million users in Myanmar, making it a viable platform for both users and marketers.

The Rise of TikTok in Myanmar

TikTok’s popularity in Myanmar began around 2017 and saw exponential growth during the COVID-19 pandemic. The platform has become a familiar and favored social media outlet for many Myanmar people, making it an attractive option for marketers looking to adapt to the new restrictions.

Advantages of TikTok for AR Marketing Campaigns

TikTok not only provides a large user base but also offers a variety of features that can enhance AR marketing campaigns. The platform includes AI-generated features and tools such as face swapping, which users find highly entertaining and engaging. This variety of features makes TikTok a versatile and dynamic platform for creative marketing strategies.

At Rangoon.tech, we recognize the potential of TikTok and offer specialized TikTok AR solutions to help brands and marketers continue to engage their audience effectively. Our solutions leverage TikTok’s innovative features to create captivating and interactive marketing campaigns.

Leveraging TikTok for Viral AR Campaigns

Given the current challenges in Myanmar’s digital landscape, TikTok emerges as a powerful alternative for running viral AR campaigns. Here are some strategies to effectively leverage TikTok for your AR marketing efforts:

Understanding the TikTok Algorithm

TikTok’s algorithm is designed to promote content that engages users quickly and keeps them on the app longer. For marketers, this means creating AR content that is not only visually appealing but also highly engaging from the first few seconds. Use attention-grabbing elements and interactive features to captivate your audience.

Creating Engaging AR Content

The success of an AR campaign on TikTok hinges on the creativity and interactivity of the content. Utilize TikTok’s built-in AR effects and consider custom AR filters that resonate with your target audience. Fun and engaging filters that users can interact with or challenge their friends to use are particularly effective.

Campaign Ideas Using AR on TikTok

Based on insights from the Mekongverse AR Rate Card, here are some compelling campaign ideas that can help your brand go viral on TikTok:

Video Contest with AR Filters

Objective: Boost engagement and generate user-generated content.

Mechanism:

• Develop a branded AR filter that users can apply to their videos.
• Encourage participants to create and share videos using the AR filter, highlighting a specific theme or challenge related to your brand.
• Users post their videos on TikTok with a designated campaign hashtag to enter the contest.
• Offer prizes for the most creative, popular, or innovative entries to incentivize participation.

@linglxn

🥳😍រាំភ្លាម ឈ្នះខមហ្វតទឹកអប់ប្រណិតប្រើប្រាស់6ខែភ្លាមៗ🤩 កាន់តែពិសេស អ្នកនឹងមានឱកាសឈ្នះរង្វាន់ធំៗជាច្រើនដូចជា Apple Watch 1គ្រឿង, Air pod 5គ្រឿង, Mibro Watch 7គ្រឿង និងរង្វាន់ប្រើប្រាស់ខមហ្វត1ឆ្នាំពេញ 20រង្វាន់ ដោយគ្រាន់តែ៖ 1.ចុចលើ Filter ពណ៌លឿង 🌼 បើអ្នកចូលចិត្តក្លិនស្រទន់ស្រស់ស្រាយ🌼 2.ប្រើប្រាស់ក្បាច់រាំដូចវីដេអូខាងលើ រួចផុសវីដេអូអ្នកក្នុងទីកតុកដោយប្រើ Hashtag #ComfortCambodia #FreshBeautyPerfume 3.កុំភ្លេចបង្ហាញខមហ្វតទឹកអប់ប្រណិតនៅក្នុងវីដេអូអ្នក រួចScreenshot វីដេអូដែលបានផុសរួចរបស់អ្នកមកកាន់ Facebook Page Comfort Cambodia ដើម្បីទទួលយករង្វាន់6ខែភ្លាមៗ! ការប្រកួតនឹងបញ្ចប់នៅថ្ងៃទី20 ខែកញ្ញា ឆ្នាំ 2023! អ្នកឈ្នះរង្វាន់ធំនឹងត្រូវបានជ្រើសរើស និងប្រកាសជាសាធារណៈនៅលើផេក Comfort Cambodia 🥰ដូច្នេះសូមរង់ចាំតាមដានទាំងអស់គ្នាណា! *លក្ខខណ្ឌផ្សេងៗត្រូវបានអនុវត្ត **ក្រុមហ៊ុនសូមរក្សាសិទ្ធិក្នុងការផ្លាស់ប្តូរដោយពុំចាំបាច់ជូនដំណឹងជាមុន។

♬ original sound – Comfort Cambodia – Comfort Cambodia

Interactive AR Games

Objective: Increase user engagement and brand awareness.

Mechanism:

• Develop an engaging AR game filter that users can play on TikTok.
• Encourage users to participate in the game, share their scores, and challenge their friends.
• Users post their videos on TikTok with a designated campaign hashtag to enter the contest.
• Offer prizes for top scorers to incentivize participation.

@sinuon_phou

🥴🥴

♬ original sound – Sinuon Phou – Sinuon Phou

Creative Branded Filters

Objective: Enhance brand recall and user interaction.

Mechanism:

• Design custom AR filters that reflect your brand’s identity and message.
• Promote the filters through influencers and branded TikTok ads.
• Encourage users to create content with the filters and share it using your campaign hashtag.

@tav.the.human.being

𝘼𝙐𝙂𝙈𝙀𝙉𝙏𝙀𝘿 𝙍𝙀𝘼𝙇𝙄𝙏𝙔 𝙋𝘼𝘾𝙆𝘼𝙂𝙄𝙉𝙂🍊🍹 . @fantafunza [ AR Packaging ] Filter, developed by : @tav.the.human.being 🌍 . ©2022 . #fanta #newfilter #web3 #augmentedreality #marketingcampaign #fyp #southafricatiktok #foryoupage #digitalmarketing

♬ Aesthetic – Tollan Kim

Seasonal and Thematic AR Filters

Objective: Leverage seasonal trends and holidays for maximum impact.

Mechanism:

• Create AR filters for specific seasons, holidays, or cultural events.
• Align the filters with current trends and encourage users to share their experiences.
• Run campaigns that capitalize on the heightened engagement during these periods.

@thisishouseofv

Trick or Treat? Get the best of both worlds this #Halloween with @Fanta’s mystery flavor. Stick out your tongue for a spooky surprise with this AR filter we made for them. 🎃 👻 🔗Try it out here: https://www.snapchat.com/lens/ab4afb8f795343e9ac26daed9ab0b465 #HouseofV #AR #VR #virtualreality #arfilter #whatthefanta

♬ original sound – House of V

Choosing the Right AR Development Package

Basic AR Development

• Suitable for small-scale campaigns or brands new to AR.
• Includes basic AR effects, social media integration, and reporting.
• Starting at $300, with a 1-2 week development timeline.

Standard Package

• Ideal for mid-sized campaigns requiring more customization.
• Includes custom AR filters, creative direction, and priority support.
• Priced at $3,500, with end-to-end campaign support and bi-weekly performance reports.

Premium Package

• Best for large-scale, high-impact campaigns.
• Includes premium custom AR filters, multiple design variations, and comprehensive creative direction.
• Priced at $5,000, with full campaign support, weekly/bi-weekly performance reports, and virtual marketing training.

Conclusion

The evolving digital landscape in Myanmar presents an opportunity to explore new platforms like TikTok. With its substantial user base and advanced AR features, TikTok is poised to become a key player in Myanmar’s digital marketing landscape.

By staying adaptable and exploring new avenues, marketers in Myanmar can overcome the current challenges and continue to thrive in the digital space. Embrace TikTok’s unique features, create engaging AR content, and leverage the platform’s trends and influencers to run successful viral campaigns.

For tailored TikTok AR solutions, Rangoon.tech is here to help you navigate this transition smoothly. By understanding the platform’s potential and staying updated with the latest trends, you can effectively reach your audience and achieve your marketing goals on TikTok.

FAQs

How can brands overcome the restrictions on Facebook in Myanmar?
Brands can overcome Facebook restrictions by exploring alternative platforms like TikTok, which offers a substantial user base and advanced features for engaging AR campaigns.

What makes TikTok a viable platform for AR marketing campaigns?
TikTok provides a large and active user base, advanced AI-generated features, and tools such as face swapping that enhance AR marketing campaigns, making it a versatile platform for creative strategies.

How can brands create engaging AR content on TikTok?
Brands can create engaging AR content by utilizing TikTok’s built-in AR effects, developing custom filters, and ensuring the content is visually appealing and interactive from the first few seconds.

Why is influencer collaboration important on TikTok?
Influencer collaboration is important because influencers have a substantial following and can amplify the reach of AR campaigns, adding authenticity and trust to the brand’s message.

How can brands measure the success of their AR campaigns on TikTok?
Brands can measure the success of their AR campaigns using TikTok’s analytics tools to track engagement, reach, and other key metrics, allowing them to refine strategies and improve future campaigns.

What future trends can be expected in AR marketing on TikTok?
Future trends in AR marketing on TikTok include more sophisticated AR effects, deeper integration with e-commerce, and expanding reach through international markets.

In an exciting development for digital marketing, Snap has launched its Web-Based AR Lens, bringing advanced augmented reality experiences to a broader audience. This innovation represents a significant opportunity for brands in Thailand to elevate their digital marketing strategies by integrating AR filters into their Line Official Accounts (OA).

The Power of AR in Digital Marketing

Augmented Reality (AR) has rapidly become a game-changer in the digital marketing landscape. By superimposing digital content over the real world, AR creates immersive experiences that captivate audiences and drive engagement. With Snap’s Web-Based AR Lens, brands can now easily create and deploy AR experiences directly through web browsers, eliminating the need for dedicated apps.

Why Brands in Thailand Should Pay Attention

Thailand boasts a vibrant digital ecosystem, with Line OA being a crucial platform for businesses to connect with consumers. Integrating Snap’s AR Lens into Line OA offers several compelling benefits for brands:

1. Enhanced User Engagement: AR filters provide interactive and fun experiences, making users more likely to engage with branded content.
2. Increased Brand Awareness: Unique and memorable AR experiences can help brands stand out in a crowded market.
3. Seamless Integration: With Snap’s web-based solution, brands can effortlessly integrate AR into their existing Line OA strategies without significant technical overhead.
4. Data-Driven Insights: AR experiences can provide valuable data on user interactions, helping brands refine their marketing efforts.

Use Case: AR in the Line App

Imagine a popular Thai beverage brand launching a new product. They decide to use AR filters within their Line OA to create buzz and drive engagement. Users who interact with the brand’s Line account can access an AR filter that allows them to visualize themselves holding the new beverage, with animated effects showcasing the product’s features.

This AR experience not only entertains users but also encourages them to share their images on social media, amplifying the brand’s reach. Additionally, the brand can use the data collected from these interactions to understand user preferences and tailor future marketing campaigns.

Mekongverse: Your Partner in AR Innovation

At Mekongverse (rangoon.tech for Myanmar), we understand the power of AR and its potential to transform digital marketing. As an AR provider in Thailand, we are dedicated to helping brands leverage this technology to create unforgettable experiences for their audiences. Our team of experts can assist you in integrating Snap’s Web-Based AR Lens into your Line OA, ensuring a seamless and impactful implementation.

Why Choose Mekongverse?

• Local Expertise: With deep knowledge of the Thai market, we tailor AR solutions that resonate with local audiences.
• Cutting-Edge Technology: We stay at the forefront of AR innovations, providing you with the latest and most effective tools.
• Comprehensive Support: From conceptualization to deployment, our team is with you every step of the way.

Take Your Brand to the Next Level

Don’t miss out on the opportunity to enhance your digital marketing with Snap’s Web-Based AR Lens. Contact Mekongverse today to discover how we can help you integrate AR filters into your Line OA and create compelling experiences for your audience.

Ready to transform your digital marketing strategy? Contact Mekongverse now and let’s make your brand stand out with cutting-edge AR experiences!

By leveraging Snap’s innovative AR technology and the expertise of Mekongverse, brands in Thailand can unlock new levels of engagement and connect with their audiences in exciting ways. Don’t wait—embrace the future of digital marketing today.

In the competitive world of cafes and coffee shops, creating a unique and memorable in-store experience is crucial for attracting and retaining customers. One innovative way to elevate the ambiance and engagement in your establishment is by integrating Augmented Reality (AR) filters. These interactive and immersive technologies not only enhance the customer experience but also provide excellent opportunities for promotional campaigns. Here’s how cafes and coffee shops can utilize AR filters to improve their in-store experience and link these enhancements to promotional efforts.

The Magic of AR Filters

Augmented Reality (AR) filters are digital overlays that augment the real-world environment with computer-generated content, such as animations, graphics, and interactive elements. These filters can be accessed through smartphones or tablets, making them easily accessible for customers. Here’s how they can transform your cafe or coffee shop:

1. Creating Instagrammable Spots

Enhanced Aesthetics: By incorporating AR filters, cafes can turn ordinary spots into extraordinary, Instagram-worthy locations. For instance, a plain wall can come to life with animated floral designs or whimsical coffee beans floating around, making it a perfect backdrop for selfies and group photos.

Interactive Art Installations: AR filters can create interactive art installations where customers can see virtual elements like steam rising from their coffee or animated birds flying around the room when viewed through their device. This not only makes the experience enjoyable but also highly shareable on social media platforms.

2. Promoting Seasonal and Thematic Campaigns

AR filters are inherently social. Customers are likely to share their AR experiences on social media, which increases your cafe’s visibility. By incorporating your brand’s logo or hashtag in the AR filters, you ensure that every shared post serves as free advertising.

Seasonal Themes: For special occasions like Halloween, Christmas, or Valentine’s Day, cafes can develop seasonal AR filters that resonate with the festive spirit. Imagine customers taking photos with AR-generated Christmas lights or spooky Halloween effects around them. This creates a buzz and encourages social media sharing, driving more traffic to your cafe.

Photo Contests: Encourage customers to use AR filters to participate in photo contests. The best photos can be featured on the cafe’s social media pages, and winners can receive prizes like free coffee for a month. This not only generates user content but also builds a community around your brand.

3. Enhancing Loyalty Programs

Gamification: Use AR filters to gamify the loyalty experience. Customers can earn points by completing AR challenges or participating in AR treasure hunts within the cafe. For instance, finding and scanning hidden AR coffee cups could earn them a free drink or a discount on their next visit.

How to Get Started

Step 1: Define Your Objectives

Determine what you want to achieve with your AR filters. Are you looking to enhance customer experience, increase social media engagement, promote a new product, or all of the above?

Step 2: Partner with AR Experts

Collaborate with experts in AR technology, like rangoon.tech and Mekongverse, who can help design and implement AR filters that align with your brand and campaign objectives.

Step 3: Create and Test

Develop your AR filters, test them with a small group of customers to gather feedback, and make necessary adjustments before the full launch.

Step 4: Launch and Promote

Launch your AR filters and promote them through your cafe’s social media channels, in-store signage, and during special events. Encourage customers to share their experiences online.

Step 5: Analyze and Optimize

Monitor the performance of your AR filters through user engagement metrics and feedback. Use this data to optimize future campaigns and continuously improve the customer experience.

Call to Action

Ready to transform your cafe or coffee shop with AR filters? Contact Rangoon.tech and Mekongverse (Cambodia) to explore affordable AR templates and start creating unforgettable experiences for your customers.

Grab your first FREE AR Filter by filling out this form.

We are excited to share our previous project with Remax Myanmar, a leading distributor of electronic devices and gadgets in Myanmar. Our goal was to bring together the festive spirit of Thingyan and our expertise in technology through a Facebook AR campaign.

Our Facebook AR game marketing campaign for Remax Myanmar’s Thingyan celebration was designed to engage users and bring the excitement of Thingyan to their mobile devices. We created a custom-made game filter that allowed users to immerse themselves in Thingyan culture and take fun selfies with festive filters. Our game filter generated buzz and excitement on social media, increasing brand visibility and engagement.

The concept of the campaign was inspired by the adorable social culture of the Myanmar people. We took inspiration from the traditional Thingyan food, Mote Lone Yay Paw, made with jaggery and rice powder, and added a fun twist to it. In Myanmar, people like to create funny moments by putting chillies inside some random Mote Lone Yay Paw instead of jaggery. We incorporated this idea into our game, where users had to catch and eat Mote Lone Yay Paw while avoiding chillies to win prizes.

The user journey for our Facebook AR game marketing campaign was simple and intuitive. Users saw Remax Myanmar’s Facebook post showcasing the game filter effect and clicked on the link to participate. Once they were redirected to the Facebook app, they could start playing Thingyan-inspired games, take fun selfies, and share game results. The game filter was designed to allow users to share their results and experiences on social media, creating a viral effect and increasing brand visibility.

The campaign was a success, with over 6K opens, 2.6K captures, 0.7K shares, and 92.1K impressions. We are delighted to support innovative technologies and creativity that deliver extraordinary user experiences for valued customers.

In conclusion, our Facebook AR game marketing campaign was a fun and engaging way for Remax Myanmar to celebrate Thingyan with their customers while increasing brand visibility and engagement on social media. We look forward to creating more innovative campaigns in the future.

AR filters are a fun way to increase brand awareness and engage with your audience. They can introduce new followers to your business and help existing followers get to know you better and interact with you more. Filters aren’t reserved for silly photos or special occasions, but they are surprisingly powerful for brands. The big benefit of AR is you can get audience members absorbed and involved.

People generally want to share something related to their appearances, involvement, skills, celebration, achievement, and fun on social media. If brands can create AR filter that people will want to interact with and share, current followers or customers will use this custom AR filter and share it on social media. Sharing an Instagram AR filter is free. If it is done well, it costs relatively little money to create and promote. You do not have to have a viral Instagram AR filter to be successful. With such a little investment in the tool, almost any payoff is profit. Micro or “nano” influencers are becoming increasingly popular and powerful because of their niche audiences.

In this way, you can effectively expand your reach and it can help to exponentially increase a brand’s exposure in a short period of time. 

By leveraging the above benefits, brand personality can be communicated with AR filters. There are generally five types of brand personality such as 

• Sincerity
• Excitement 
• Competence
• Sophistication
• Ruggedness

AR filters can help to shape each personality and allow audiences to understand brand personality clearly. Not just understanding, such AR filter and interaction makes audiences more memorable about brand personality and positioning. 

There is a danger of being too subtle. If the custom filter does not match the brand identity, it may not yield any benefits. The brand filter should build curiosity and lead customers to your social media profile to browse. AR Marketing can’t be effective if marketers can’t run such campaigns well. Like digital advertising, followers are not able to see AR filters if the brand doesn’t promote well. 

However, you can get the above benefits of running AR Marketing by consulting with an experience marketing agency. Augmented reality is a surprisingly easy and inexpensive way to offer immersive digital experiences that engage consumers. 

For campaigners and brands, finding ways to help people connect with issues like the environment can be a challenge.

“A recurrent problem with the changes affecting our environment is that a large number of people aren’t seeing them coming to their world,” says Isabelle Quevilly, who is the UK head of Facebook’s creative strategy unit, Creative Shop.

Now, a range of campaigns are using augmented reality (AR) technology as a solution.

Expressing yourself

One experience, part of an innovative campaign from Facebook London Creative Shop in collaboration with production studio Unit9, allows users to experience what London’s Trafalgar Square could look like if the concerns of climate activists came to pass.

Created for the September 2019 Global Climate Strike, the smartphone experience overlays users’ view of the square, where the strike congregates, with a flooded, grey wasteland.

The grand buildings that surround it in reality are crumbling, and a chunk has fallen out of Nelson’s Column—a classic backdrop for tourist photographs.Making it relevant

“AR is a great visual way to enable people to understand through a channel they use regularly, such as Instagram.”

—Isabelle Quevilly, UK Head of Creative Shop

Making it relevant

Creating connections

AR isn’t just about understanding – it can bring people together, too.

“With our client the World Wildlife Foundation (WWF), we used the occasion of Halloween to show Polish people something hardly visible but very real and scary: the mass extinction of species,” explains Malgorzata Nierodzinska, a creative strategist with Facebook Creative Shop.

Defined as “near threatened” – which means the species is close to being at high risk of extinction in the near future – the WWF set out to raise awareness of the white rhino.

For this campaign, one challenge was a limited budget. But what the campaign lacked in funding it made up for in goodwill from celebrities and influencers.

With a goal to build awareness in Poland, the team enlisted Michał Piróg, a dancer, actor and television personality with over 500,000 Instagram followers.

The Instagram campaign showed Piróg dressed in a white rhino costume, accompanied by the slogan #realscary.

Using a combination of influencers and Facebook ads, the campaign was able to reach over 4,000,000 people in all, with hundreds of thousands of them using an AR effect to try on the white rhino costume themselves.

By connecting users around the idea of a costume, the campaign helped convince audiences that fighting the mass extinction of species is vital.

“The AR experience became a way for the community to connect with each other and have the conversation around species extinction,” says Nierodzinska.

Reference:

Facebook Business | 3 August 2020

Viber community is growing bigger day by day. Viber has many features for business such as Viber Community, Business Messaging, Viber Sticker, Viber Bot, and new feature Viber Lens. Viber integrated with Snapchat to their application so users can experience AR filers and Games like Snapchat.

Viber lens is not just a fancy thing. It may be beneficial for us when we build the campaign strategically. Viber Lens is almost the same as Instagram/Facebook filters which are familiar to us. Almost every brand has a Viber channel and some even have Viber bots for their campaigns. The problem is that attracting audiences to the Viber channel might be difficult. This is because the experience Facebook or Instagram social media and Viber Channel are different and the Viber experience is more like messaging experience. So Brands need to have followers on their Viber channel in order to engage with their audiences on Viber Channel by sharing marketing messages at one-to-many communication. In order to attract followers to Viber Channel, Brands need to run campaigns on other media such as Facebook, Instagram, and Display Ads or within Viber app. Without value for audiences, they can’t join Brand Viber Channel easily. So we need to create value for audiences to join the Viber Channel or to engage with Viber Bot.

Just like Facebook/Instagram filters, Brands can run social contest campaigns like Photo or Video Contests and earn user-generated content with Viber Lens. This integrated marketing campaign will share on Omni-channels and the objective is to boost followers in Viber Channels. The campaign mechanism is that users need to take photos with Viber Lens which is only available on Brand’s Viber Channel and share the photo on social media to participate in the campaign. So they need to follow Viber Channel and use Brand’s Viber Lens. The benefit for brands is not ended here, Brands can also earn user-generated contents which are shared by users on other channels. Therefore, Brand Awareness can be increased at the same time. This is just an example of the Viber Lens Campaign. Other campaign mechanisms, such as Viber Lens and Viber Bot combo campaign, can be also built based on the Brand’s objectives.

If you are interested to launch Viber Lens, feel free to contact us. We pride ourselves in helping Viber to launch 4 Viber Lens for Myanmar Market.

“Experience before you buy”

AR ရဲ့ သဘောသဘာဝအရ ဖုန်းကနေတဆင့် တကယ်အစစ်မဟုတ်တဲ့ digital object တွေကို virtually ပေါင်းထည့်ပေးပြီး တကယ်အစစ်အတိုင်း မြင်ရအောင် ဖန်တီးပေးတာဖြစ်တာကြောင့် customer တွေအနေနဲ့ product တွေကို တကယ် မဝယ်သေးဘဲ AR ကိုသုံးပြီး စမ်းကြည့်လို့ရပါတယ်။ Facebook AR Ads မှာ ကိုယ့် product တွေ ဖြစ်တဲ့ မျက်မှန်၊ မိတ်ကပ်၊ နှုတ်ခမ်းနီ နဲ့ အိမ်အသုံးအဆောင်ပစ္စည်း စတာတွေကို AR ဖြင့် မဝယ်ခင် စမ်းသုံးကြည့်လို့ရအောင် လုပ်ပြီး color ရွေးတာ size ရွေးတာ စတာတွေလုပ်နိုင်ပြီး Customer အကြိုက်နဲ့ ထပ်တူကျပါက တစ်ခါတည်း တန်းဝယ်လို့ရအောင် Post မှာ CTA ထည့်လို့ရပါတယ်။ အထက်ပါအတိုင်း AR ads လေး run ပြီး targer audeince ကို ကိုယ့် productအား AR နှင့် စမ်းသုံးကြည့်စေကာ ကြိုက်နှစ်သက်သည်ကို တစ်ခါတည်း ဝယ်ယူနိုင်စေခြင်းဖြင့် sales တက်စေမှာဖြစ်ပါတယ်။

AR as entertaining tools or AR contest

ကိုယ့် product packaging မှာ QR code ထည့်ပြီး အဆိုပါ QR ကို scan လိုက်ပါက ကိုယ့် Brand, Product, Campaign နှင့်လိုက်ဖက်ညီအောင် ဖန်တီးထားတဲ့ AR filter ဖြစ်စေ၊ AR Game ဖြစ်စေ တက်လာကာ ကိုယ့် product ကို ဝယ်သည့် customer ကို Exclusive AR experience ပေးနိုင်မှာပဲ ဖြစ်ပါတယ်။ ဥပမာ- နို့အေးပုလင်းမှာ QR code ထည့်ပြီး scan ဖတ်လိုက်ရင် အဆိုပါ အအေးမှ ရမယ့် vitamin တွေ၊ benefit တွေအကြောင်းကို AR နဲ့ ပြပေးတာမျိုးဖြစ်ပါတယ်။ ကလေးအသုံးအဆောင်ပစ္စည်းများတွင်လည်း ကာတွန်းရုပ်လေးများနှင့် ချိတ်ဆက်သုံးနိုင်ပါသေးတယ်။ ယခုလို product ဝယ်သည့် customer ကို သီးသန့်ပေးတဲ့ AR experience မှာ contest နဲ့လည်း ချိတ်ပြီး sales တက်အောင် လုပ်နိုင်ပါတယ်။ Contest idea ကတော့ AR filter ဆိုလျှင် ဓာတ်ပုံရိုက်ပြီး viral ဖြစ်အောင် social media ပေါ် # နဲ့ ပြန် share တင်ခိုင်းတာမျိုး၊ AR Game ဆိုလျှင်လည်း ကိုယ်ဆော့ထားတဲ့ Game result ကို social media ပေါ် # နဲ့ ပြန်share ခိုင်းတဲ့ပုံစံမျိုးနဲ့ AR contest လုပ်နိုင်ပါတယ်။ အဆိုပါ user-generated content တွေကို Messenger, chatbot, comment မှာ လာပို့ခိုင်းပြီး အကောင်းဆုံးဓာတ်ပုံ၊ အမှတ်အများဆုံး game playerကို ဖြစ်စေ၊ contest မှာ ပါဝင်သူတွေကို မဲပြန်နှိုက်ပြီး ဖြစ်စေ ဆုပြန်ပေးနိုင်ပါတယ်။ အခုလို AR contest မှာ ပါချင်ရင်တော့ customer အနေနဲ့ product ကိုဝယ်ရမှာပဲ ဖြစ်ပါတယ်။

အထက်မှာဖော်ပြခဲ့တဲ့ idea တွေကတော့ အရောင်းတက်စေချင်တဲ့ marketing objective အတွက် AR ကို သုံးသွားတာ ဖြစ်ပါတယ်ခင်ဗျာ။ ခုလို covid-19 ကြောင့် event တွေ မလုပ်နိုင်တဲ့အချိန်မှာ activity တစ်ခုအနေနဲ့ AR contest ကို run ဖို့လည်း အကြံပြုပါရစေခင်ဗျာ။

AR contest အကြောင်း [ https://bit.ly/2H6Eg4Q ]

Brand တွေအနေနဲ့ Marketing မှ အမျိုးမျိုးသော objective တွေအတွက် Contest တွေ ပြုလုပ်ကြပါတယ်။ Customer အသစ်တွေကို ဆွဲဆောင်ဖို့၊ ရှိပြီးသား customer တွေကို ဆက်ထိန်းထားဖို့ နဲ့ ကိုယ့် (အသစ်ထွက်ရှိလာတဲ့) Product တွေကို customer တွေမျက်စိကျစေဖို့ လုပ်ကြတဲ့ Contest Campaign တွေမှာ Augmented Reality ကိုလည်း ထည့်သုံးလို့ရပါတယ်။ အခုလို AR ကို ထည့်သုံးခြင်းဖြင့် ပုံမှန်လုပ်နေကြ ရိုးနေပြီဖြစ်တဲ့ contest တွေထက် idea စုံစုံလင်လင်နဲ့ ပိုမိုဆန်းသစ်အောင် ဖန်တီးနိုင်မှာဖြစ်သလို customer ကိုလည်း new experience ပေးနိုင်မှာပဲ ဖြစ်ပါတယ်။ ဆက်လက်ပြီး ဘယ်လိုလုပ်လို့ရမလဲဆိုတာကို ဆက်လက်ပြောပြသွားပါ့မယ်။

AR Game

AR Game ကတော့ customer တွေကို AR နဲ့လုပ်ထားတဲ့ Game တစ်ခုကစားစေပြီး အမှတ်အများဆုံးသူကို ဆုပေးတဲ့ ပုံစံမျိုးပဲဖြစ်ပါတယ်။ ပုံမှန်ရိုးရိုး Game နေရာမှာ Head Movement, Hand Gesture, Eye Control တို့နဲ့ ဆော့လို့ရတဲ့ AR Game အဖြစ်ပြောင်းလဲသုံးလိုက်တဲ့ သဘောပဲဖြစ်ပါတယ်။ ပုံမှန် Game ထက် ပိုလည်းမိုက်သလို Brand Experience တစ်ခုအနေနဲ့လည်း ဖန်တီးလို့ရပါတယ်။

AR Quiz

နောက်တစ်ခုကတော့ ကိုယ့် Brand အကြောင်းဘယ်လောက်သိလဲ Quiz မေးလို့ရတာတွေ၊ ကိုယ့် campaign theme (eg: World Cup Campaign) နဲ့ဆိုင်တဲ့ Quiz တွေကို AR နဲ့မေးနိုင်ပါတယ်။ အမှတ်အများဆုံးဖြေနိုင်သူကို AR Game လိုပဲ ဆုပေးတဲ့ ပုံစံမျိုးနဲ့ သွားလို့ရပါတယ်။

User-Generated Content

AR Game ပုံစံမဟုတ်တော့ဘဲ ကိုယ့် Brand နဲ့ ဆိုင်တဲ့ AR effect တစ်ခုခု၊ ကိုယ့် Product နဲ့ ဆိုင်တဲ့ AR Effect တစ်ခုခု၊ ကိုယ့် Campaign နဲ့ဆိုင်တဲ့ AR Effect တစ်ခုခု (သီတင်းကျွတ် seasonal campaign) စတဲ့ AR filter လေးတွေဖန်တီးပြီး customer ကို အဲ့ဒီ effect သုံးပြီး ဓာတ်ပုံရိုက်ကာ Social Media ပေါ်ပြန်တင်ရတဲ့ပုံစံမျိုးနဲ့ Contest မှာ ပါဝင်ဖို့ ဖိတ်ခေါ်လို့ရပါတယ်။ အကျိုးဆက်ကတော့ ကိုယ့် Brand ပါနေတဲ့ AR effect နဲ့ရိုက်ထားတဲ့ photo က customer ရဲ့ network ထဲထိ ရောက်သွားကာ ၄င်း network ထဲမှ မသိသေးတဲ့ customer များကိုပါ ကြော်ငြာပြီးသားဖြစ်သွားမှာ ဖြစ်ပါတယ်။

Participation Trophy

ကိုယ့်ဆိုင်ကိုလာတဲ့ customer တွေကို AR နဲ့ fun ဖြစ်စေမယ့် Activity တစ်ခုလုပ်ခိုင်းပြီး ပါဝင်သူတိုင်းကို စျေးလျှော့ပေးတဲ့ ပုံစံမျိုးလည်း လုပ်လို့ရပါတယ်။ စားသောက်ဆိုင်များ၊ Mart များတွင် ပိုသင့်တော်ပြီး order မှာယူ စောင့်ဆိုင်းချိန်အတွင်း AR Game ဆော့ခိုင်းထားကာ Brand နဲ့ Engagement တစ်ခုကို ဖန်တီးလို့ရပါတယ်။

အထက်တွင်ဖော်ပြသွားခဲ့တာတွေကတော့ AR နဲ့ Promotional Contest run လို့ရတဲ့ ပုံစံတွေပဲ ဖြစ်ပါတယ်။ Marketer တွေအနေနဲ့ ဒီထက်ပိုပြီး အသေးစိတ်သိလိုလျှင်လည်း ကျွန်တော်တို့ rangoon.tech နှင့် အချိန်မရွေးတိုင်ပင်နိုင်ပါတယ်ခင်ဗျာ။ ကျွန်တော်တို့ rangoon.tech ဟာဆိုရင်တော့​ technology service တွေကို Marketing sector အတွက် သိီးသန့်ထောက်ပံ့ပေးနေတာဖြစ်လို့ Marketer တွေရဲ့ သဘောကို အနားလည်ဆုံးနဲ့ Marketer တွေနဲ့ အနီးဆုံးမှာ ရပ်တည်လျှက်ရှိပါတယ်ခင်ဗျာ။

We generally divided marketing funnel into awareness, consideration and conversion. According to each stage, we can run AR campaigns to achieve marketing goals.

Raising brand awareness with AR campaign

To raise brand awareness, Brands can produce AR filter that relates to seasonal events or festivals or celebrity or entertainment or emotional connection. If the audiences use this Brand’s AR filter, capture and share it on social media, their friends can see that Brand’s content through photos or videos. In this way, Brand Awareness can be generated and many chances to go viral with these lovely AR. The ability to create content which the users can relate to and thus can expand the extent to which customers are able to recall or recognize a brand (which is the definition of brand awareness) is the main strength of social media AR marketing.

Boosting engagement from fans using AR Filter and AR Game

When we want to run a customer involvement campaign, Facebook AR Game can be used to boost engagement from fans. Photos or Videos contest (User-generated Content) campaigns enhanced with AR filter can also be run to boost engagement and then raise brand awareness in users’ networks. AR effects enabling user-generated content and AR games are those AR effects that can be used to organize fresh and innovative contests. Today, most brands run interactive marketing campaigns to engage with their customers and increase brand recall. Thanks to the reward system, people love to win a chance in a contest by engaging in interaction with the brand. Thus, these types of campaigns assist to achieve the overall objective of the brand (Brand Equity and Market Share).

Boosting sales with entertaining benefits

Thanks to the fact that every AR effect has its own link, some brands decide to put QR codes on their packaging or use target tracking to activate AR effects by clients who bought their product. This is a great way to add a special, fun bonus or give the customer a chance to participate in the AR contest and win a prize. Create a compelling offer for your customers (enhanced with Augmented Reality Customer Experience) at online/offline point-of-purchase or at the store location. In this way, you will have differentiation on customer experience than your competitors. (Lenslist)

We, rangoon.tech, always help marketers to achieve their goals using our blended knowledge of technology and marketing. We are always open to discuss about interactive marketing campaigns.

Brand တွေအနေနဲ့ အမျိုးမျိုးသော objective တွေအလိုက် marketing campaign တွေကို runကြပြီး အဆိုပါ campaign များတွင် AR filter များကိုလည်း ထည့်လာကြပါတယ်။ AR filter ကို campaign တွေအတွက် အသုံးချလို့ရတဲ့ ပုံစံများကို စုစည်းဖော်ပြပေးလိုက်ပါတယ်။

Face Filter

တွေ့ရအများဆုံး AR filter ပုံစံမျိုးဖြစ်ပြီး User-Generated Content တွေဖန်တီးဖို့ အကောင်းဆုံး AR filter မျိုးဖြစ်ပါတယ်။ front camera ဖြင့် selfie ရိုက်သည့်အခါ ကိုယ်ဖန်တီးထားတဲ့ Creative Design များပေါ်လာပြီး audience ကို အလှဆုံးပုံတွေ ဖန်တီးစေကာ Photo Contest ပြုလုပ်နိုင်ပါတယ်။ 3D ပုံ များထည့်ခြင်း၊ background ပြောင်းလဲခြင်းများပါ ပြုလုပ်နိုင်တာကြောင့် အသုံးပြုသူ audienceကို  စိတ်ဝင်စားစေမှာပဲ ဖြစ်ပါတယ်။ Audience ကို engage လုပ်ဖို့ အလွယ်ဆုံး AR filter မျိုးလည်းဖြစ်ပါတယ်။

Augmented World Effect

Pokemon Go Game ကို ဆော့ရသလိုမျိုးပဲ back camera နဲ့ ပတ်ဝန်းကျင်ကို ချိန်လိုက်လျှင် plane တစ်ခုခုပေါ်မှာ camera ထဲမှာ Augmented 3D object များ ပေါ်လာသည့် filter မျိုးပဲဖြစ်ပါတယ်။ ကြိုတင်ဖန်တီးပြီး ထည့်ထားတဲ့ 3D object ကို camera ရဲ့ view နဲ့ ပေါင်းစပ်မြင်ရမှာဖြစ်တဲ့အတွက် ကိုယ့် ပတ်ဝန်းကျင်မှာတကယ်ဖြစ်နေသည့် experience မျိုးကို ပေးစွမ်းနိုင်မှာပဲဖြစ်ပါတယ်။ လာဘ်ကောင်အရုပ်တွေ၊ ကာတွန်းကာရိုက်တာတွေစတဲ့ 3D animation များကို လည်း AR filter ထဲထည့်ပြီး ပျော်စရာကောင်းတဲ့ experience တွေကို ရယူနိုင်ပါတယ်။ Product ကို အပြင်မှာ လက်တွေ့မမြင်ရသည့် online ပေါ်က customer များကို  Product presentation လုပ်လို့သည့်အခါ အပြင်က product အတိုင်း ဖန်တီးထားတဲ့ 3D object ထည့်ထားသည့် အဆိုပါ AR filter နဲ့လုပ်နိုင်ပါတယ်။ ထိုသို့ AR ဖြင့် Product တွေကို vitual preview ကြည့်နိုင်တာကြောင့် size ကြီးမကြီး၊ ကိုယ့်နေရာနဲ့ လိုက်မလိုက် စတာတွေကို တခါတည်း လေ့လာဆုံးဖြတ်နိုင်မှာပဲဖြစ်ပါတယ်။

AR Portal

ဖန်တီးထားတဲ့ virtual ကမ္ဘာတစ်ခုကို ဖုန်းထဲက camera ကနေတဆင့် ရောက်သွားနိုင်တဲ့ whole new experience ကိုဖန်တီးပေးနိုင်တဲ့ AR filter မျိုးပဲဖြစ်ပါတယ်။ အပြင်မှာ လူက ရှေ့ကို သွားလိုက်ရင် ဖုန်းထဲမှာလည်း အရှေ့ကို နီးကပ်သွားတာမျိုးတွေ၊ virtual world ကို 360 ပတ်လည် ဖုန်းနဲ့ လှည့်ပတ်ကြည့်လို့ရတာတွေ စတဲ့ ထူးခြားတဲ့ အချက်တွေကို ယခု filter မှာတွေ့နိုင်ပါတယ်။

AR Game

Mini Game ပုံစံမျိုးတွေကို လက်နဲ့ တို့ထိပြီးဆော့စရာမလိုပဲ Head Movement, Eye Blinking, Mouth Controlling စတဲ့ gesture တွေကိုလုပ်ပြီး game ဆော့နိုင်မှာပဲဖြစ်ပါတယ်။ Innovative contest campaign တွေလုပ်ဖို့အတွက် သင့်တော်ပြီး gamification tools တစ်ခုအနေနဲ့သုံးနိုင်ပါတယ်။

Image Tracking

ပုံ (သို့) logo ကို scan ဖတ်လိုက်လျှင် ပေါ်စေချင်တဲ့ effect က activate ဖြစ်သွားပြီး creative design များပေါ်လာသည့် AR filter မျိုးဖြစ်ပါတယ်။ ဝိုင်ပုလင်းကို scan ဖတ်လိုက်လျှင် လူကြီးတစ်ယောက်က စကားပြောတဲ့ effect မျိုးကို Target Tracking ဖြင့် ပြုလုပ်ထားချင်ပင်ဖြစ်ပါတယ်။ audience ကို ကိုယ့် product ဝယ်ယူစေရန် entertaining benefit တစ်ခုအနေဖြင့် အဆိုပါ AR filter ကို သုံးနိုင်ပါတယ်။ ထို့အပြင် product အကြောင်း customer ကို educate လုပ်ချင်တဲ့အခါမှာလည်း AR filterကို သုံးနိုင်ပါတယ်။

ကိုယ်လိုချင်တဲ့ Campaign objective ကို အထက်တွင်ဖော်ပြခဲ့သော သက်ဆိုင်ရာ AR filter type များကို သုံးပြီး ရယူနိုင်ပါတယ်ခင်ဗျာ။ Interactive marekting campaign  များကို innovatively run ချင်တယ်ဆိုရင်လည်း ကျွန်တော်တို့ rangoon.tech နဲ့ ဆက်သွယ်တိုင်ပင်နိုင်ပါတယ်ခင်ဗျာ။ rangoon.tech တွင် AR filter များသာမက အခြားသော gamification tools များပါလုပ်ပေးနေတာဖြစ်လို့ လူကြီးမင်းတို့လိုချင်တဲ့အတိုင်း ကျွန်တော်တို့က tech support လုပ်ပေးနိုင်ပါတယ်။