Social AR

Engaging Your Audience: Mastering Social Media with Viral Campaigns and Creative Content.

In today’s digital age, social media has become an indispensable tool for brands to connect with their audience. Engagement on these platforms is not just about maintaining a presence; it’s about fostering a relationship with followers, creating a community, and driving tangible business outcomes. One of the most effective ways to achieve this is through interactive and immersive experiences such as Augmented Reality (AR) filters and AR games. In this blog, we’ll explore why brands need to engage with their followers on social media and how to effectively run engagement campaigns using a variety of techniques, including AR technologies.

Benefits of Engagement Campaigns

1. Increased Brand Awareness

Engagement campaigns help increase the visibility of your brand. When users interact with your content by liking, sharing, or commenting, it extends your reach to their networks, thereby attracting a wider audience.

2. Enhanced Customer Loyalty

Regular interaction with your followers builds a sense of community and loyalty. When customers feel valued and heard, they are more likely to remain loyal to your brand and advocate for it.

3. Higher Conversion Rates

Engaged followers are more likely to convert into paying customers. Engagement campaigns can guide potential customers through the buyer’s journey, from awareness to consideration and finally to decision-making.

4. Valuable Customer Insights

Engagement campaigns provide a wealth of data on customer preferences and behaviors. Analyzing this data helps tailor future marketing strategies and product offerings to better meet the needs of your audience.

5. Improved SEO Rankings

High engagement rates can positively impact your SEO rankings. Search engines consider user engagement metrics like time spent on page, click-through rates, and social shares as indicators of quality content.

6. Content Virality

Engagement campaigns, particularly those that encourage sharing, can go viral. Viral content significantly amplifies your brand’s reach and can lead to a substantial increase in followers and brand recognition.

Techniques to Run Engagement Campaigns (For Hub Content)

1. Interactive Polls and Quizzes

Interactive polls and quizzes are a simple yet effective way to engage your audience. They encourage users to interact with your content and can provide valuable insights into their preferences and opinions. For example, a fashion brand might run a quiz to help followers discover their style, while a tech company could use polls to gauge interest in new product features.

2. User-Generated Content (UGC) Campaigns

Encouraging followers to create content related to your brand can significantly boost engagement. This could be through photo contests, hashtag challenges, or simply asking users to share their experiences with your products. UGC campaigns not only increase engagement but also provide authentic content that can be repurposed for future marketing efforts.

3. Live Streams and Q&A Sessions

Live streams and Q&A sessions allow brands to interact with their audience in real time. This can be used to announce new products, provide tutorials, or simply engage in a conversation with your followers. The immediacy and interactive nature of live streams can foster a deeper connection with your audience.

4. Influencer Collaborations

Partnering with influencers can amplify your reach and add credibility to your campaigns. Influencers can create content using your products, participate in challenges, or host giveaways on their platforms. Their established audience base can drive higher engagement and attract new followers to your brand.

5. Stories and Short-Form Videos

Utilizing stories and short-form videos (like Instagram Reels or TikTok) can capture your audience’s attention quickly. These formats are perfect for behind-the-scenes content, quick tips, or sneak peeks of new products. Their ephemeral nature encourages frequent interaction from followers.

6. Gamification

Incorporating game-like elements into your campaigns can make them more engaging and fun. This could be through simple games, challenges, or rewards systems where users can earn points or badges for interacting with your content. Gamification taps into the competitive spirit of users and can significantly boost engagement.

Running Giveaways and Contest Campaigns with AR Filters and AR Games

Giveaway Campaigns to Drive UGC (User-Generated Content)

Giveaways are a fantastic way to boost engagement and encourage user-generated content. AR filters can add an extra layer of excitement to these campaigns. For example, you can create a branded AR filter and ask participants to use it in their posts. To enter the giveaway, users must follow your account, share a photo or video using the AR filter, and tag your brand. This not only increases visibility but also creates a wealth of user-generated content that can be repurposed for future marketing efforts.

Steps to Run AR Giveaway Campaigns:

  1. Design a Branded AR Filter:
    • Create a unique AR filter that reflects your brand’s identity and is fun to use.
  2. Promote the Giveaway:
    • Announce the giveaway on all your social media platforms, explaining how to participate.
  3. Encourage Participation:
    • Ask users to follow your account, use the AR filter in their posts, and tag your brand.
  4. Monitor Entries:
    • Track user participation and gather user-generated content for future use.
  5. Select Winners:
    • Choose winners based on creativity, adherence to guidelines, or random selection.
  6. Announce and Reward:
    • Announce the winners publicly and reward them with prizes.

Contest and Gamification Campaigns

Contests and gamification strategies leverage the competitive spirit of users to drive engagement. AR games can be a key component of these campaigns. For instance, you can develop a simple AR game where users have to catch virtual items or complete challenges related to your brand. Winners can be selected based on their scores or creativity in completing the tasks. Such interactive experiences are memorable and often lead to higher participation rates.

Steps to Run AR Contest and Gamification Campaigns:

  1. Develop an AR Game:
    • Create a simple yet engaging AR game that aligns with your brand.
  2. Set Contest Rules:
    • Define how users can participate, score points, and win prizes.
  3. Launch the Campaign:
    • Promote the contest on your social media channels, providing clear instructions.
  4. Engage Participants:
    • Interact with participants by sharing their progress, highlighting top scores, and encouraging competition.
  5. Select and Reward Winners:
    • Choose winners based on performance or creativity and announce them on your platforms.
  6. Analyze Results:
    • Review the campaign’s performance to gather insights for future contests.

Conclusion

Engaging with followers on social media is crucial for building brand loyalty, increasing reach, and driving customer insights. By incorporating a variety of techniques, including AR filters and AR games, into your engagement campaigns, you can create immersive and interactive experiences that captivate your audience and drive higher engagement rates.

To get started on your AR campaign journey, reach out to us at rangoon.tech for expert advice and support. Grab your first FREE AR Filter from our templates by filling out this form: Get Your Free Social AR Template. Here are our AR Templates: AR Templates.

By leveraging these innovative technologies, your brand can stand out in the crowded social media landscape and create lasting connections with your audience.

Snap Launches Web-Based AR Lens: A Golden Opportunity for Brands in Thailand

In an exciting development for digital marketing, Snap has launched its Web-Based AR Lens, bringing advanced augmented reality experiences to a broader audience. This innovation represents a significant opportunity for brands in Thailand to elevate their digital marketing strategies by integrating AR filters into their Line Official Accounts (OA).

The Power of AR in Digital Marketing

Augmented Reality (AR) has rapidly become a game-changer in the digital marketing landscape. By superimposing digital content over the real world, AR creates immersive experiences that captivate audiences and drive engagement. With Snap’s Web-Based AR Lens, brands can now easily create and deploy AR experiences directly through web browsers, eliminating the need for dedicated apps.

Why Brands in Thailand Should Pay Attention

Thailand boasts a vibrant digital ecosystem, with Line OA being a crucial platform for businesses to connect with consumers. Integrating Snap’s AR Lens into Line OA offers several compelling benefits for brands:

  1. Enhanced User Engagement: AR filters provide interactive and fun experiences, making users more likely to engage with branded content.
  2. Increased Brand Awareness: Unique and memorable AR experiences can help brands stand out in a crowded market.
  3. Seamless Integration: With Snap’s web-based solution, brands can effortlessly integrate AR into their existing Line OA strategies without significant technical overhead.
  4. Data-Driven Insights: AR experiences can provide valuable data on user interactions, helping brands refine their marketing efforts.

Use Case: AR in the Line App

Imagine a popular Thai beverage brand launching a new product. They decide to use AR filters within their Line OA to create buzz and drive engagement. Users who interact with the brand’s Line account can access an AR filter that allows them to visualize themselves holding the new beverage, with animated effects showcasing the product’s features.

This AR experience not only entertains users but also encourages them to share their images on social media, amplifying the brand’s reach. Additionally, the brand can use the data collected from these interactions to understand user preferences and tailor future marketing campaigns.

Mekongverse: Your Partner in AR Innovation

At Mekongverse (rangoon.tech for Myanmar), we understand the power of AR and its potential to transform digital marketing. As an AR provider in Thailand, we are dedicated to helping brands leverage this technology to create unforgettable experiences for their audiences. Our team of experts can assist you in integrating Snap’s Web-Based AR Lens into your Line OA, ensuring a seamless and impactful implementation.

Why Choose Mekongverse?

  • Local Expertise: With deep knowledge of the Thai market, we tailor AR solutions that resonate with local audiences.
  • Cutting-Edge Technology: We stay at the forefront of AR innovations, providing you with the latest and most effective tools.
  • Comprehensive Support: From conceptualization to deployment, our team is with you every step of the way.

Take Your Brand to the Next Level

Don’t miss out on the opportunity to enhance your digital marketing with Snap’s Web-Based AR Lens. Contact Mekongverse today to discover how we can help you integrate AR filters into your Line OA and create compelling experiences for your audience.

Ready to transform your digital marketing strategy? Contact Mekongverse now and let’s make your brand stand out with cutting-edge AR experiences!

By leveraging Snap’s innovative AR technology and the expertise of Mekongverse, brands in Thailand can unlock new levels of engagement and connect with their audiences in exciting ways. Don’t wait—embrace the future of digital marketing today.

Enhancing In-Store Experience in Cafes and Coffee Shops with AR Filters

In the competitive world of cafes and coffee shops, creating a unique and memorable in-store experience is crucial for attracting and retaining customers. One innovative way to elevate the ambiance and engagement in your establishment is by integrating Augmented Reality (AR) filters. These interactive and immersive technologies not only enhance the customer experience but also provide excellent opportunities for promotional campaigns. Here’s how cafes and coffee shops can utilize AR filters to improve their in-store experience and link these enhancements to promotional efforts.

The Magic of AR Filters

Augmented Reality (AR) filters are digital overlays that augment the real-world environment with computer-generated content, such as animations, graphics, and interactive elements. These filters can be accessed through smartphones or tablets, making them easily accessible for customers. Here’s how they can transform your cafe or coffee shop:

1. Creating Instagrammable Spots

Enhanced Aesthetics: By incorporating AR filters, cafes can turn ordinary spots into extraordinary, Instagram-worthy locations. For instance, a plain wall can come to life with animated floral designs or whimsical coffee beans floating around, making it a perfect backdrop for selfies and group photos.

Interactive Art Installations: AR filters can create interactive art installations where customers can see virtual elements like steam rising from their coffee or animated birds flying around the room when viewed through their device. This not only makes the experience enjoyable but also highly shareable on social media platforms.

2. Promoting Seasonal and Thematic Campaigns

AR filters are inherently social. Customers are likely to share their AR experiences on social media, which increases your cafe’s visibility. By incorporating your brand’s logo or hashtag in the AR filters, you ensure that every shared post serves as free advertising.

Seasonal Themes: For special occasions like Halloween, Christmas, or Valentine’s Day, cafes can develop seasonal AR filters that resonate with the festive spirit. Imagine customers taking photos with AR-generated Christmas lights or spooky Halloween effects around them. This creates a buzz and encourages social media sharing, driving more traffic to your cafe.

Photo Contests: Encourage customers to use AR filters to participate in photo contests. The best photos can be featured on the cafe’s social media pages, and winners can receive prizes like free coffee for a month. This not only generates user content but also builds a community around your brand.

3. Enhancing Loyalty Programs

Gamification: Use AR filters to gamify the loyalty experience. Customers can earn points by completing AR challenges or participating in AR treasure hunts within the cafe. For instance, finding and scanning hidden AR coffee cups could earn them a free drink or a discount on their next visit.

How to Get Started

Step 1: Define Your Objectives

Determine what you want to achieve with your AR filters. Are you looking to enhance customer experience, increase social media engagement, promote a new product, or all of the above?

Step 2: Partner with AR Experts

Collaborate with experts in AR technology, like rangoon.tech and Mekongverse, who can help design and implement AR filters that align with your brand and campaign objectives.

Step 3: Create and Test

Develop your AR filters, test them with a small group of customers to gather feedback, and make necessary adjustments before the full launch.

Step 4: Launch and Promote

Launch your AR filters and promote them through your cafe’s social media channels, in-store signage, and during special events. Encourage customers to share their experiences online.

Step 5: Analyze and Optimize

Monitor the performance of your AR filters through user engagement metrics and feedback. Use this data to optimize future campaigns and continuously improve the customer experience.

Call to Action

Ready to transform your cafe or coffee shop with AR filters? Contact Rangoon.tech and Mekongverse (Cambodia) to explore affordable AR templates and start creating unforgettable experiences for your customers.

Grab your first FREE AR Filter by filling out this form.

How Remax Brand celebrated Myanmar New Year (Thingyan Festival)

We are excited to share our previous project with Remax Myanmar, a leading distributor of electronic devices and gadgets in Myanmar. Our goal was to bring together the festive spirit of Thingyan and our expertise in technology through a Facebook AR campaign.

Our Facebook AR game marketing campaign for Remax Myanmar’s Thingyan celebration was designed to engage users and bring the excitement of Thingyan to their mobile devices. We created a custom-made game filter that allowed users to immerse themselves in Thingyan culture and take fun selfies with festive filters. Our game filter generated buzz and excitement on social media, increasing brand visibility and engagement.

The concept of the campaign was inspired by the adorable social culture of the Myanmar people. We took inspiration from the traditional Thingyan food, Mote Lone Yay Paw, made with jaggery and rice powder, and added a fun twist to it. In Myanmar, people like to create funny moments by putting chillies inside some random Mote Lone Yay Paw instead of jaggery. We incorporated this idea into our game, where users had to catch and eat Mote Lone Yay Paw while avoiding chillies to win prizes.

Credit- Remax Myanmar

The user journey for our Facebook AR game marketing campaign was simple and intuitive. Users saw Remax Myanmar’s Facebook post showcasing the game filter effect and clicked on the link to participate. Once they were redirected to the Facebook app, they could start playing Thingyan-inspired games, take fun selfies, and share game results. The game filter was designed to allow users to share their results and experiences on social media, creating a viral effect and increasing brand visibility.

The campaign was a success, with over 6K opens, 2.6K captures, 0.7K shares, and 92.1K impressions. We are delighted to support innovative technologies and creativity that deliver extraordinary user experiences for valued customers.

In conclusion, our Facebook AR game marketing campaign was a fun and engaging way for Remax Myanmar to celebrate Thingyan with their customers while increasing brand visibility and engagement on social media. We look forward to creating more innovative campaigns in the future.

Show off your brand personality with AR filters

AR filters are a fun way to increase brand awareness and engage with your audience. They can introduce new followers to your business and help existing followers get to know you better and interact with you more. Filters aren’t reserved for silly photos or special occasions, but they are surprisingly powerful for brands. The big benefit of AR is you can get audience members absorbed and involved.

People generally want to share something related to their appearances, involvement, skills, celebration, achievement, and fun on social media. If brands can create AR filter that people will want to interact with and share, current followers or customers will use this custom AR filter and share it on social media. Sharing an Instagram AR filter is free. If it is done well, it costs relatively little money to create and promote. You do not have to have a viral Instagram AR filter to be successful. With such a little investment in the tool, almost any payoff is profit. Micro or “nano” influencers are becoming increasingly popular and powerful because of their niche audiences.

In this way, you can effectively expand your reach and it can help to exponentially increase a brand’s exposure in a short period of time. 

By leveraging the above benefits, brand personality can be communicated with AR filters. There are generally five types of brand personality such as 

  • Sincerity
  • Excitement 
  • Competence
  • Sophistication
  • Ruggedness


AR filters can help to shape each personality and allow audiences to understand brand personality clearly. Not just understanding, such AR filter and interaction makes audiences more memorable about brand personality and positioning. 

There is a danger of being too subtle. If the custom filter does not match the brand identity, it may not yield any benefits. The brand filter should build curiosity and lead customers to your social media profile to browse. AR Marketing can’t be effective if marketers can’t run such campaigns well. Like digital advertising, followers are not able to see AR filters if the brand doesn’t promote well. 

However, you can get the above benefits of running AR Marketing by consulting with an experience marketing agency. Augmented reality is a surprisingly easy and inexpensive way to offer immersive digital experiences that engage consumers. 

How augmented reality is helping NGOs bring sustainability to life

For campaigners and brands, finding ways to help people connect with issues like the environment can be a challenge.

“A recurrent problem with the changes affecting our environment is that a large number of people aren’t seeing them coming to their world,” says Isabelle Quevilly, who is the UK head of Facebook’s creative strategy unit, Creative Shop.

Now, a range of campaigns are using augmented reality (AR) technology as a solution.

Expressing yourself

One experience, part of an innovative campaign from Facebook London Creative Shop in collaboration with production studio Unit9, allows users to experience what London’s Trafalgar Square could look like if the concerns of climate activists came to pass.

Created for the September 2019 Global Climate Strike, the smartphone experience overlays users’ view of the square, where the strike congregates, with a flooded, grey wasteland.

The grand buildings that surround it in reality are crumbling, and a chunk has fallen out of Nelson’s Column—a classic backdrop for tourist photographs.Making it relevant

“AR is a great visual way to enable people to understand through a channel they use regularly, such as Instagram.”

—Isabelle Quevilly, UK Head of Creative Shop

Making it relevant

Teaming up with Facebook’s Spark AR platform, National Geographic designed its first ever AR-enabled cover for Earth Day 2020.

By following a link from the magazine’s website or selecting a special “The World in 2070” filter on Instagram, readers could load a virtual cover which projects onto any flat surface.

Once launched, an interactive globe allows readers to select any of 12 different cities to view the predicted high and low seasonal temperatures and average rainfall in 2070.

The experience then compares this future environment to a city which currently has similar weather. For instance, Los Angeles in 2070 will likely feel like present day Quezzanne, Morocco.

This interactive element gives “a real closeness to this new perspective on the world,” says Quevilly.

Creating connections

AR isn’t just about understanding – it can bring people together, too.

“With our client the World Wildlife Foundation (WWF), we used the occasion of Halloween to show Polish people something hardly visible but very real and scary: the mass extinction of species,” explains Malgorzata Nierodzinska, a creative strategist with Facebook Creative Shop.

Defined as “near threatened” – which means the species is close to being at high risk of extinction in the near future – the WWF set out to raise awareness of the white rhino.

For this campaign, one challenge was a limited budget. But what the campaign lacked in funding it made up for in goodwill from celebrities and influencers.

With a goal to build awareness in Poland, the team enlisted Michał Piróg, a dancer, actor and television personality with over 500,000 Instagram followers.

The Instagram campaign showed Piróg dressed in a white rhino costume, accompanied by the slogan #realscary.

Using a combination of influencers and Facebook ads, the campaign was able to reach over 4,000,000 people in all, with hundreds of thousands of them using an AR effect to try on the white rhino costume themselves.

By connecting users around the idea of a costume, the campaign helped convince audiences that fighting the mass extinction of species is vital.

“The AR experience became a way for the community to connect with each other and have the conversation around species extinction,” says Nierodzinska.

Reference:

Facebook Business | 3 August 2020

Viber (or) An Exciting channel for marketing and branding

Viber community is growing bigger day by day. Viber has many features for business such as Viber Community, Business Messaging, Viber Sticker, Viber Bot, and new feature Viber Lens. Viber integrated with Snapchat to their application so users can experience AR filers and Games like Snapchat.

Viber Community

Viber lens is not just a fancy thing. It may be beneficial for us when we build the campaign strategically. Viber Lens is almost the same as Instagram/Facebook filters which are familiar to us. Almost every brand has a Viber channel and some even have Viber bots for their campaigns. The problem is that attracting audiences to the Viber channel might be difficult. This is because the experience Facebook or Instagram social media and Viber Channel are different and the Viber experience is more like messaging experience. So Brands need to have followers on their Viber channel in order to engage with their audiences on Viber Channel by sharing marketing messages at one-to-many communication. In order to attract followers to Viber Channel, Brands need to run campaigns on other media such as Facebook, Instagram, and Display Ads or within Viber app. Without value for audiences, they can’t join Brand Viber Channel easily. So we need to create value for audiences to join the Viber Channel or to engage with Viber Bot.

Viber Horoscope Lens for Viber Horoscope Chatbot

Just like Facebook/Instagram filters, Brands can run social contest campaigns like Photo or Video Contests and earn user-generated content with Viber Lens. This integrated marketing campaign will share on Omni-channels and the objective is to boost followers in Viber Channels. The campaign mechanism is that users need to take photos with Viber Lens which is only available on Brand’s Viber Channel and share the photo on social media to participate in the campaign. So they need to follow Viber Channel and use Brand’s Viber Lens. The benefit for brands is not ended here, Brands can also earn user-generated contents which are shared by users on other channels. Therefore, Brand Awareness can be increased at the same time. This is just an example of the Viber Lens Campaign. Other campaign mechanisms, such as Viber Lens and Viber Bot combo campaign, can be also built based on the Brand’s objectives.

If you are interested to launch Viber Lens, feel free to contact us. We pride ourselves in helping Viber to launch 4 Viber Lens for Myanmar Market.

AR analytics: Measuring the success of your AR ecommerce campaign (Poplar Studio)

Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch. 

Augmented reality (AR) campaigns, which are growing in popularity (mobile AR ad placement, for example, is predicted to go from $1.36 billion in 2020 to $6.68 billion by 2025), are no different. 

Even though AR is a relatively new medium, that doesn’t mean that retailers that use it are left in the dark when it comes to evaluating the performance of their campaigns. Quite the opposite. Through AR analytics such as impressions, engagement rate, and dwell time, businesses can measure the exact impact their AR experiences have on their customers — and their bottom line. 

Proven benefits of AR for ecommerce

One of the main advantages of AR campaigns over conventional ones is how well people receive them. In a recent study from Ericsson, almost three-quarters of consumers said they are more likely to notice an ad that incorporates AR elements versus one that doesn’t. Crucially, around 70% also noted that they would like to see more AR ads in the future. Considering that most people hate ads, this is huge. 

“I’ve been in advertising a long time and I’ve never heard of 70% of people asking for more ads of any kind in any context,” said Jake Moskowitz, head of data strategy and the Emodo Institute at Ericsson.

The fact that people enjoy looking at AR ads means that they generally spend more time interacting with them and are more likely to remember them. Our own research shows that the average dwell time on an AR ad is 75 seconds —  4 times longer than the average dwell time on mobile video. Furthermore, AR experiences typically result in 70% higher memory recall

Users that really like an AR ad may choose to show it to their family or friends. According to Media Post, people share more than half of AR ads they see with others, making AR campaigns one of the easiest ways for brands to encourage word-of-mouth.

AR can also boost ecommerce conversions. Shopify has reported that using 3D models in AR has allowed some brands to increase their conversion rate by 250%. Even more impressive are the results that were seen by the home furnishing company Houzz. Since it implemented an AR app that allows customers to visualise products in their own homes, Houzz has seen an 11x increase in conversions

AR analytics metrics to track

Looking at the above benefits of AR, incorporating this technology into your ecommerce strategy may seem like a no-brainer. But how can you actually prove that AR campaigns are working for your business? 

The immersive nature of AR can make the metrics you’ve previously used seem redundant. The good news is that, as we have mentioned already, there are plenty of other metrics you can track to measure the efficacy of your AR campaign, be it an AR-enhanced product page, an immersive ad, or a social media filter. 

Below are all the AR analytics metrics we provide in our own AR commerce unit, and which you should think about tracking too. Remember that there isn’t one specific metric that is better than others at indicating the success of your campaign. Rather, the power lies in taking a more holistic approach. By looking at all the different data points available, you can draw powerful conclusions about your AR campaigns. 

Ecommerce metrics

An example of an AR furniture visualisation experience

The following AR analytics metrics are useful for tracking shopper interactions on your site’s product pages:

  • Clickthrough rate: The percentage of users who clicked through to view a product in 3D or AR. An important metric, the clickthrough rate tells you how many people are interested in visualising your products in 3D/AR. 
  • Conversion rate: The conversion rate when a product was viewed in AR compared to when it was only viewed as a 2D photo or video. The Australian shoe brand Rollie Nation saw a 39% monthly growth in conversions after integrating AR into their ecommerce strategy.
  • Dwell time: How long 3D/AR viewers spent on a page compared to non-3D/AR viewers. This metric lets you know by how much time AR increases engagement. For instance, we found that after enhancing their product pages with 3D/AR, one of our furniture clients increased their dwell time by 1 minute compared to similar product pages without 3D/AR. And Rollie Nation experienced a 28.45% increase in time shoppers spent on the product page after incorporating AR. 
  • Add to basket rate: The percentage of visitors who added a product to their basket after seeing it in 3D/AR compared to non-3D/AR viewers. This metric tells you the number of users that considered purchasing an item after viewing it in 3D/AR vs non-3D/AR viewers. The women’s fashion and accessories brand Rebecca Minkoff found that shoppers who interacted with a product in AR were 65% more likely to add the item to their carts.
  • Interaction rate: How many site visitors took photos or videos using the 3D/AR experience. This metric tells you how engaged your shoppers were. In general, retailers that use AR see a 19% increase in interactions.
  • Unique/Return users: How many 3D/AR shoppers were new/return users vs non-3D/AR viewers. Another crucial metric, this one lets you know whether your 3D/AR experience encouraged people to return to your store. 
  • Return rate: The number of customers who returned products after seeing them in AR compared to non-3D/AR viewers. This metric tells you whether or not visualising products in 3D/AR can reduce product returns. After the pet brand Gunner Kennels developed 3D models of its dog crates that customers could view in AR, their returns decreased by 5%

3D display ad metrics

AR analytics
A 3D display ad campaign from MG Motor, using Google Swirl

The following AR analytics metrics are important for 3D display ads, like Google Swirl:

  • Impressions: How many people were shown your 3D ad. 
  • Engagement: The percentage of users that engaged with the 3D ad, whether by rotating the 3D model or expanding the ad. The 3D Google Swirl ad we developed for MG Motor drove an 8x (800%) higher engagement rate when compared to rich media and a 25% higher engagement rate than automotive vertical benchmarks. 
  • Clickthrough rate: The number of people that clicked on the ad after they were shown it. 
  • Full-screen: The number of viewers that made the ad full-screen. This metric indicates high engagement with the ad. 
  • Interaction time: How much time people spent interacting with a 3D ad, for example, rotating the product in the ad or zooming in and expanding the creative. Overall, people spent 4,600 hours interacting with the MG Motor 3D Swirl Display ad.

Social commerce metrics

social media filter for NYX Professional Makeup was used to promote a makeup range online, which was linked from the effect.

The following AR analytics metrics are crucial for understanding how your AR social commerce campaigns are performing. 

  • Impressions: The number of people that saw your campaign. The AR filter we created for Maybelline’s ‘#LiftMyMood’ campaign, which had users trying different lip shades as a way to boost their mood, resulted in more than three billion impressions.
  • Opens/Scans: How many times a user either opened or scanned an AR effect. The AR filter we developed for NYX Professional Makeup’s “Haunted Dollhouse” campaign transformed users into five different “haunted” dolls to show them what they would look like wearing a particular makeup look. The experience was opened 2.1 million times in the US. 
  • Captures: How many people captured an AR experience by taking a photo or video of it. 
  • Shares: The number of users that shared an AR experience or effect with their friends and followers. 
  • Engagement Rate: How many users interacted with the AR experience, for instance, liked it, commented on it, or shared it. 
  • Dwell Time: How long on average people looked at the AR experience. 
  • Unique Users/Return Users: How many return users (i.e., people who have interacted with your brand before) and unique users (i.e., people who are new to your brand) saw and engaged with your AR campaign. 
  • Conversions: The percentage of people that saw your campaign and completed a desired action, for example, entered a contest, shared it with their friends, or made a purchase. The AR experience we developed for ViacomCBS to publicise ‘The SpongeBob Movie: Sponge on the Run’ in the US resulted in 181,000 entries being made to weekly sweepstakes and a 29% lift in sales.

Measuring your AR campaign with AR analytics

As AR continues to evolve, it is likely that the number of metrics available to brands for tracking their campaigns will also increase. However, even right now, AR analytics provides measurable and accurate user engagement data that can give businesses a good indication as to whether their AR campaign is working or not. 

How to boost sales with AR?

“Experience before you buy”

AR ရဲ့ သဘောသဘာဝအရ ဖုန်းကနေတဆင့် တကယ်အစစ်မဟုတ်တဲ့ digital object တွေကို virtually ပေါင်းထည့်ပေးပြီး တကယ်အစစ်အတိုင်း မြင်ရအောင် ဖန်တီးပေးတာဖြစ်တာကြောင့် customer တွေအနေနဲ့ product တွေကို တကယ် မဝယ်သေးဘဲ AR ကိုသုံးပြီး စမ်းကြည့်လို့ရပါတယ်။ Facebook AR Ads မှာ ကိုယ့် product တွေ ဖြစ်တဲ့ မျက်မှန်၊ မိတ်ကပ်၊ နှုတ်ခမ်းနီ နဲ့ အိမ်အသုံးအဆောင်ပစ္စည်း စတာတွေကို AR ဖြင့် မဝယ်ခင် စမ်းသုံးကြည့်လို့ရအောင် လုပ်ပြီး color ရွေးတာ size ရွေးတာ စတာတွေလုပ်နိုင်ပြီး Customer အကြိုက်နဲ့ ထပ်တူကျပါက တစ်ခါတည်း တန်းဝယ်လို့ရအောင် Post မှာ CTA ထည့်လို့ရပါတယ်။ အထက်ပါအတိုင်း AR ads လေး run ပြီး targer audeince ကို ကိုယ့် productအား AR နှင့် စမ်းသုံးကြည့်စေကာ ကြိုက်နှစ်သက်သည်ကို တစ်ခါတည်း ဝယ်ယူနိုင်စေခြင်းဖြင့် sales တက်စေမှာဖြစ်ပါတယ်။

Preview Placement
Virtual Try-on Solution

AR as entertaining tools or AR contest

ကိုယ့် product packaging မှာ QR code ထည့်ပြီး အဆိုပါ QR ကို scan လိုက်ပါက ကိုယ့် Brand, Product, Campaign နှင့်လိုက်ဖက်ညီအောင် ဖန်တီးထားတဲ့ AR filter ဖြစ်စေ၊ AR Game ဖြစ်စေ တက်လာကာ ကိုယ့် product ကို ဝယ်သည့် customer ကို Exclusive AR experience ပေးနိုင်မှာပဲ ဖြစ်ပါတယ်။ ဥပမာ- နို့အေးပုလင်းမှာ QR code ထည့်ပြီး scan ဖတ်လိုက်ရင် အဆိုပါ အအေးမှ ရမယ့် vitamin တွေ၊ benefit တွေအကြောင်းကို AR နဲ့ ပြပေးတာမျိုးဖြစ်ပါတယ်။ ကလေးအသုံးအဆောင်ပစ္စည်းများတွင်လည်း ကာတွန်းရုပ်လေးများနှင့် ချိတ်ဆက်သုံးနိုင်ပါသေးတယ်။ ယခုလို product ဝယ်သည့် customer ကို သီးသန့်ပေးတဲ့ AR experience မှာ contest နဲ့လည်း ချိတ်ပြီး sales တက်အောင် လုပ်နိုင်ပါတယ်။ Contest idea ကတော့ AR filter ဆိုလျှင် ဓာတ်ပုံရိုက်ပြီး viral ဖြစ်အောင် social media ပေါ် # နဲ့ ပြန် share တင်ခိုင်းတာမျိုး၊ AR Game ဆိုလျှင်လည်း ကိုယ်ဆော့ထားတဲ့ Game result ကို social media ပေါ် # နဲ့ ပြန်share ခိုင်းတဲ့ပုံစံမျိုးနဲ့ AR contest လုပ်နိုင်ပါတယ်။ အဆိုပါ user-generated content တွေကို Messenger, chatbot, comment မှာ လာပို့ခိုင်းပြီး အကောင်းဆုံးဓာတ်ပုံ၊ အမှတ်အများဆုံး game playerကို ဖြစ်စေ၊ contest မှာ ပါဝင်သူတွေကို မဲပြန်နှိုက်ပြီး ဖြစ်စေ ဆုပြန်ပေးနိုင်ပါတယ်။ အခုလို AR contest မှာ ပါချင်ရင်တော့ customer အနေနဲ့ product ကိုဝယ်ရမှာပဲ ဖြစ်ပါတယ်။

AR Contest

အထက်မှာဖော်ပြခဲ့တဲ့ idea တွေကတော့ အရောင်းတက်စေချင်တဲ့ marketing objective အတွက် AR ကို သုံးသွားတာ ဖြစ်ပါတယ်ခင်ဗျာ။ ခုလို covid-19 ကြောင့် event တွေ မလုပ်နိုင်တဲ့အချိန်မှာ activity တစ်ခုအနေနဲ့ AR contest ကို run ဖို့လည်း အကြံပြုပါရစေခင်ဗျာ။

AR contest အကြောင်း [ https://bit.ly/2H6Eg4Q ]

AR ကိုသုံးပြီး ဘယ်လို contest campaignတွေ run လို့ရလဲ။

Brand တွေအနေနဲ့ Marketing မှ အမျိုးမျိုးသော objective တွေအတွက် Contest တွေ ပြုလုပ်ကြပါတယ်။ Customer အသစ်တွေကို ဆွဲဆောင်ဖို့၊ ရှိပြီးသား customer တွေကို ဆက်ထိန်းထားဖို့ နဲ့ ကိုယ့် (အသစ်ထွက်ရှိလာတဲ့) Product တွေကို customer တွေမျက်စိကျစေဖို့ လုပ်ကြတဲ့ Contest Campaign တွေမှာ Augmented Reality ကိုလည်း ထည့်သုံးလို့ရပါတယ်။ အခုလို AR ကို ထည့်သုံးခြင်းဖြင့် ပုံမှန်လုပ်နေကြ ရိုးနေပြီဖြစ်တဲ့ contest တွေထက် idea စုံစုံလင်လင်နဲ့ ပိုမိုဆန်းသစ်အောင် ဖန်တီးနိုင်မှာဖြစ်သလို customer ကိုလည်း new experience ပေးနိုင်မှာပဲ ဖြစ်ပါတယ်။ ဆက်လက်ပြီး ဘယ်လိုလုပ်လို့ရမလဲဆိုတာကို ဆက်လက်ပြောပြသွားပါ့မယ်။

AR Game

AR Game ကတော့ customer တွေကို AR နဲ့လုပ်ထားတဲ့ Game တစ်ခုကစားစေပြီး အမှတ်အများဆုံးသူကို ဆုပေးတဲ့ ပုံစံမျိုးပဲဖြစ်ပါတယ်။ ပုံမှန်ရိုးရိုး Game နေရာမှာ Head Movement, Hand Gesture, Eye Control တို့နဲ့ ဆော့လို့ရတဲ့ AR Game အဖြစ်ပြောင်းလဲသုံးလိုက်တဲ့ သဘောပဲဖြစ်ပါတယ်။ ပုံမှန် Game ထက် ပိုလည်းမိုက်သလို Brand Experience တစ်ခုအနေနဲ့လည်း ဖန်တီးလို့ရပါတယ်။

AR Quiz

နောက်တစ်ခုကတော့ ကိုယ့် Brand အကြောင်းဘယ်လောက်သိလဲ Quiz မေးလို့ရတာတွေ၊ ကိုယ့် campaign theme (eg: World Cup Campaign) နဲ့ဆိုင်တဲ့ Quiz တွေကို AR နဲ့မေးနိုင်ပါတယ်။ အမှတ်အများဆုံးဖြေနိုင်သူကို AR Game လိုပဲ ဆုပေးတဲ့ ပုံစံမျိုးနဲ့ သွားလို့ရပါတယ်။

User-Generated Content

AR Game ပုံစံမဟုတ်တော့ဘဲ ကိုယ့် Brand နဲ့ ဆိုင်တဲ့ AR effect တစ်ခုခု၊ ကိုယ့် Product နဲ့ ဆိုင်တဲ့ AR Effect တစ်ခုခု၊ ကိုယ့် Campaign နဲ့ဆိုင်တဲ့ AR Effect တစ်ခုခု (သီတင်းကျွတ် seasonal campaign) စတဲ့ AR filter လေးတွေဖန်တီးပြီး customer ကို အဲ့ဒီ effect သုံးပြီး ဓာတ်ပုံရိုက်ကာ Social Media ပေါ်ပြန်တင်ရတဲ့ပုံစံမျိုးနဲ့ Contest မှာ ပါဝင်ဖို့ ဖိတ်ခေါ်လို့ရပါတယ်။ အကျိုးဆက်ကတော့ ကိုယ့် Brand ပါနေတဲ့ AR effect နဲ့ရိုက်ထားတဲ့ photo က customer ရဲ့ network ထဲထိ ရောက်သွားကာ ၄င်း network ထဲမှ မသိသေးတဲ့ customer များကိုပါ ကြော်ငြာပြီးသားဖြစ်သွားမှာ ဖြစ်ပါတယ်။

Participation Trophy

ကိုယ့်ဆိုင်ကိုလာတဲ့ customer တွေကို AR နဲ့ fun ဖြစ်စေမယ့် Activity တစ်ခုလုပ်ခိုင်းပြီး ပါဝင်သူတိုင်းကို စျေးလျှော့ပေးတဲ့ ပုံစံမျိုးလည်း လုပ်လို့ရပါတယ်။ စားသောက်ဆိုင်များ၊ Mart များတွင် ပိုသင့်တော်ပြီး order မှာယူ စောင့်ဆိုင်းချိန်အတွင်း AR Game ဆော့ခိုင်းထားကာ Brand နဲ့ Engagement တစ်ခုကို ဖန်တီးလို့ရပါတယ်။

အထက်တွင်ဖော်ပြသွားခဲ့တာတွေကတော့ AR နဲ့ Promotional Contest run လို့ရတဲ့ ပုံစံတွေပဲ ဖြစ်ပါတယ်။ Marketer တွေအနေနဲ့ ဒီထက်ပိုပြီး အသေးစိတ်သိလိုလျှင်လည်း ကျွန်တော်တို့ rangoon.tech နှင့် အချိန်မရွေးတိုင်ပင်နိုင်ပါတယ်ခင်ဗျာ။ ကျွန်တော်တို့ rangoon.tech ဟာဆိုရင်တော့​ technology service တွေကို Marketing sector အတွက် သိီးသန့်ထောက်ပံ့ပေးနေတာဖြစ်လို့ Marketer တွေရဲ့ သဘောကို အနားလည်ဆုံးနဲ့ Marketer တွေနဲ့ အနီးဆုံးမှာ ရပ်တည်လျှက်ရှိပါတယ်ခင်ဗျာ။

Social AR Marketing through the marketing funnel


We generally divided marketing funnel into awareness, consideration and conversion. According to each stage, we can run AR campaigns to achieve marketing goals.

Raising brand awareness with AR campaign

To raise brand awareness, Brands can produce AR filter that relates to seasonal events or festivals or celebrity or entertainment or emotional connection. If the audiences use this Brand’s AR filter, capture and share it on social media, their friends can see that Brand’s content through photos or videos. In this way, Brand Awareness can be generated and many chances to go viral with these lovely AR. The ability to create content which the users can relate to and thus can expand the extent to which customers are able to recall or recognize a brand (which is the definition of brand awareness) is the main strength of social media AR marketing.

Brand's Social AR Filter

Boosting engagement from fans using AR Filter and AR Game

When we want to run a customer involvement campaign, Facebook AR Game can be used to boost engagement from fans. Photos or Videos contest (User-generated Content) campaigns enhanced with AR filter can also be run to boost engagement and then raise brand awareness in users’ networks. AR effects enabling user-generated content and AR games are those AR effects that can be used to organize fresh and innovative contests. Today, most brands run interactive marketing campaigns to engage with their customers and increase brand recall. Thanks to the reward system, people love to win a chance in a contest by engaging in interaction with the brand. Thus, these types of campaigns assist to achieve the overall objective of the brand (Brand Equity and Market Share).

Nescafe AR Filter

Boosting sales with entertaining benefits

Thanks to the fact that every AR effect has its own link, some brands decide to put QR codes on their packaging or use target tracking to activate AR effects by clients who bought their product. This is a great way to add a special, fun bonus or give the customer a chance to participate in the AR contest and win a prize. Create a compelling offer for your customers (enhanced with Augmented Reality Customer Experience) at online/offline point-of-purchase or at the store location. In this way, you will have differentiation on customer experience than your competitors. (Lenslist)

Fair&Lovely AR Filter

We, rangoon.tech, always help marketers to achieve their goals using our blended knowledge of technology and marketing. We are always open to discuss about interactive marketing campaigns.

5 Types of Social AR Filters that you have ever seen

Brand တွေအနေနဲ့ အမျိုးမျိုးသော objective တွေအလိုက် marketing campaign တွေကို runကြပြီး အဆိုပါ campaign များတွင် AR filter များကိုလည်း ထည့်လာကြပါတယ်။ AR filter ကို campaign တွေအတွက် အသုံးချလို့ရတဲ့ ပုံစံများကို စုစည်းဖော်ပြပေးလိုက်ပါတယ်။

Face Filter

တွေ့ရအများဆုံး AR filter ပုံစံမျိုးဖြစ်ပြီး User-Generated Content တွေဖန်တီးဖို့ အကောင်းဆုံး AR filter မျိုးဖြစ်ပါတယ်။ front camera ဖြင့် selfie ရိုက်သည့်အခါ ကိုယ်ဖန်တီးထားတဲ့ Creative Design များပေါ်လာပြီး audience ကို အလှဆုံးပုံတွေ ဖန်တီးစေကာ Photo Contest ပြုလုပ်နိုင်ပါတယ်။ 3D ပုံ များထည့်ခြင်း၊ background ပြောင်းလဲခြင်းများပါ ပြုလုပ်နိုင်တာကြောင့် အသုံးပြုသူ audienceကို  စိတ်ဝင်စားစေမှာပဲ ဖြစ်ပါတယ်။ Audience ကို engage လုပ်ဖို့ အလွယ်ဆုံး AR filter မျိုးလည်းဖြစ်ပါတယ်။

Augmented World Effect

Pokemon Go Game ကို ဆော့ရသလိုမျိုးပဲ back camera နဲ့ ပတ်ဝန်းကျင်ကို ချိန်လိုက်လျှင် plane တစ်ခုခုပေါ်မှာ camera ထဲမှာ Augmented 3D object များ ပေါ်လာသည့် filter မျိုးပဲဖြစ်ပါတယ်။ ကြိုတင်ဖန်တီးပြီး ထည့်ထားတဲ့ 3D object ကို camera ရဲ့ view နဲ့ ပေါင်းစပ်မြင်ရမှာဖြစ်တဲ့အတွက် ကိုယ့် ပတ်ဝန်းကျင်မှာတကယ်ဖြစ်နေသည့် experience မျိုးကို ပေးစွမ်းနိုင်မှာပဲဖြစ်ပါတယ်။ လာဘ်ကောင်အရုပ်တွေ၊ ကာတွန်းကာရိုက်တာတွေစတဲ့ 3D animation များကို လည်း AR filter ထဲထည့်ပြီး ပျော်စရာကောင်းတဲ့ experience တွေကို ရယူနိုင်ပါတယ်။ Product ကို အပြင်မှာ လက်တွေ့မမြင်ရသည့် online ပေါ်က customer များကို  Product presentation လုပ်လို့သည့်အခါ အပြင်က product အတိုင်း ဖန်တီးထားတဲ့ 3D object ထည့်ထားသည့် အဆိုပါ AR filter နဲ့လုပ်နိုင်ပါတယ်။ ထိုသို့ AR ဖြင့် Product တွေကို vitual preview ကြည့်နိုင်တာကြောင့် size ကြီးမကြီး၊ ကိုယ့်နေရာနဲ့ လိုက်မလိုက် စတာတွေကို တခါတည်း လေ့လာဆုံးဖြတ်နိုင်မှာပဲဖြစ်ပါတယ်။

AR Portal

ဖန်တီးထားတဲ့ virtual ကမ္ဘာတစ်ခုကို ဖုန်းထဲက camera ကနေတဆင့် ရောက်သွားနိုင်တဲ့ whole new experience ကိုဖန်တီးပေးနိုင်တဲ့ AR filter မျိုးပဲဖြစ်ပါတယ်။ အပြင်မှာ လူက ရှေ့ကို သွားလိုက်ရင် ဖုန်းထဲမှာလည်း အရှေ့ကို နီးကပ်သွားတာမျိုးတွေ၊ virtual world ကို 360 ပတ်လည် ဖုန်းနဲ့ လှည့်ပတ်ကြည့်လို့ရတာတွေ စတဲ့ ထူးခြားတဲ့ အချက်တွေကို ယခု filter မှာတွေ့နိုင်ပါတယ်။

AR Game

Mini Game ပုံစံမျိုးတွေကို လက်နဲ့ တို့ထိပြီးဆော့စရာမလိုပဲ Head Movement, Eye Blinking, Mouth Controlling စတဲ့ gesture တွေကိုလုပ်ပြီး game ဆော့နိုင်မှာပဲဖြစ်ပါတယ်။ Innovative contest campaign တွေလုပ်ဖို့အတွက် သင့်တော်ပြီး gamification tools တစ်ခုအနေနဲ့သုံးနိုင်ပါတယ်။

Image Tracking

ပုံ (သို့) logo ကို scan ဖတ်လိုက်လျှင် ပေါ်စေချင်တဲ့ effect က activate ဖြစ်သွားပြီး creative design များပေါ်လာသည့် AR filter မျိုးဖြစ်ပါတယ်။ ဝိုင်ပုလင်းကို scan ဖတ်လိုက်လျှင် လူကြီးတစ်ယောက်က စကားပြောတဲ့ effect မျိုးကို Target Tracking ဖြင့် ပြုလုပ်ထားချင်ပင်ဖြစ်ပါတယ်။ audience ကို ကိုယ့် product ဝယ်ယူစေရန် entertaining benefit တစ်ခုအနေဖြင့် အဆိုပါ AR filter ကို သုံးနိုင်ပါတယ်။ ထို့အပြင် product အကြောင်း customer ကို educate လုပ်ချင်တဲ့အခါမှာလည်း AR filterကို သုံးနိုင်ပါတယ်။

ကိုယ်လိုချင်တဲ့ Campaign objective ကို အထက်တွင်ဖော်ပြခဲ့သော သက်ဆိုင်ရာ AR filter type များကို သုံးပြီး ရယူနိုင်ပါတယ်ခင်ဗျာ။ Interactive marekting campaign  များကို innovatively run ချင်တယ်ဆိုရင်လည်း ကျွန်တော်တို့ rangoon.tech နဲ့ ဆက်သွယ်တိုင်ပင်နိုင်ပါတယ်ခင်ဗျာ။ rangoon.tech တွင် AR filter များသာမက အခြားသော gamification tools များပါလုပ်ပေးနေတာဖြစ်လို့ လူကြီးမင်းတို့လိုချင်တဲ့အတိုင်း ကျွန်တော်တို့က tech support လုပ်ပေးနိုင်ပါတယ်။